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Rebecca Hinds

Head of The Work Innovation Lab

rebecca hinds

Rebecca Hinds is the Head of The Work Innovation Lab, Asana's internal think tank. She earned her B.S., M.S., and Ph.D. at Stanford University, focusing her research on the future of work. Her work consistently appears in top publications like Harvard Business Review, New York Times, and the Wall Street Journal. Rebecca frequently advises companies on technology and leadership strategies. Her work bridges academic research and practical business applications to understand and shape the evolving landscape of work. Previously, Rebecca was a multi-time founder of award-winning businesses, and a former competitive swimmer, competing for Stanford and Canada.

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Harvard Business Review: Customer experience is everyone’s responsibility