Asana Expands Global Footprint into Japan with new Tokyo Office

Work management leader hires Country Manager to support growth and announces new Japanese customers

San Francisco, California and Tokyo, Japan – October 17, 2019 – Asana, a leading work management platform for teams, today revealed it has expanded its global footprint by opening the company’s first office in Tokyo, Japan.

Asana also has announced the appointment of its first Japan Country Manager, Hajime Tamura. He will lead Asana’s fast growing team in Japan and work closely with Asana’s local partners and Japanese customer base.

“I’m thrilled to announce that Asana is opening an office in Tokyo under the leadership of Hajime Tamura to support our rapidly growing customer base in Japan and continue our long term commitment to this market,” said Dustin Moskovitz, CEO of Asana. “We’re particularly excited to help teams address “work-style reform” by using Asana to manage and coordinate their most important initiatives and, ultimately, be more productive at work.”

Tamura has nearly three decades of experience in the business cloud and software space. He has led local teams and launched products into the Japanese market for a host of established technology companies including NetSuite (Oracle), Glovia (Fujitsu), IBM and SAP. Most recently, he was a Director at Microsoft driving Microsoft’s Business Application business in the Enterprise, Commercial and Public Sector segments in Japan.

‘Asana is helping to transform the way global organisations manage work and increase employee engagement and efficiency. At a time when work-style reform is changing working habits for the better, Asana is the work management tool used by teams to stay focused on the goals, projects, and daily tasks that actually grow business. I am looking forward to working with current and future customers to help them improve their productivity and work-life balance, while achieving their goals.’

To commemorate its expansion into Japan, Asana will host its Asana Together World Tour event series in Tokyo October 1 - 3, featuring interactive learning workshops and a panel discussion on the Power of Planning with Hatena, JapanTaxi, Nikkei Inc, Sigmaxis Inc. and Wix.com. In addition, on October 29, Asana CEO Dustin Moskovitz will present at the Nikkei Global Management Forum alongside Gen Isayama, General Partner and CEO of World Innovation Lab. The fireside session will explore the importance of productivity and workplace efficiency in Japan, including how work management tools such as Asana are delivering greater levels of collaboration and coordination for global teams.

Launched in 2012 by Facebook co-founder, Dustin Moskovitz, Asana helps teams orchestrate their work, from daily tasks to strategic initiatives. By providing an up-to-date view of how work and projects are tracking towards goals, Asana lets teams focus on the work that matters most and helps increases confidence and flow while reducing duplication of work and anxiety. Asana gives organizations the ability to plan, monitor and manage their work in one central location — empowering teams to flexibly and easily take action to keep work on track.

Asana is available in Japanese and supports local currency. Customers include All Nippon Airways, Japan Airlines, Ricoh and Softbank as well as crowdfunding platform Campfire, personal finance app Zaim and internet business company CyberAgent.

Cyberagent uses Asana for sprint planning, product launches and roadmaps and bug tracking. Specifically, Asana is used for collaboration between the customer success and product team to ensure customer inquiries can be responded to quickly with intel from both connected teams.

Asana has over 600 global employees and is headquartered in San Francisco. Asana Tokyo joins the company’s other offices in Sydney, Dublin, Reykjavik, Munich, London, Vancouver and New York. Asana has been named a Leader in The Forrester Wave™: Collaborative Work Management Tools for The Enterprise, Q4 2018, a Top 5 Best Place to Work by FORTUNE Magazine three years in a row, and one of Inc. Magazine’s Best Places to Work.

About Asana

Asana helps teams organize and manage all of their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 70,000 paying organizations and millions of free organizations across 195 countries. Global customers such as AirAsia, Airbnb, AllBirds, Grab, KLM Air France, National Aeronautics and Space Administration, Sephora, Traveloka, Uber, and Viessmann rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.

For more details on upcoming Asana events in Japan, visit https://events.asana.com/.

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