From Creative Brief to Campaign Launch: Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create

San Francisco — February 27, 2019Asana, a leading work management platform for teams, today announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business.

According to a 2018 survey by the Content Marketing Institute1, approximately half (56%) of the most successful marketing organizations rate the project management of their content creation as excellent or very good, compared with only 11% of the least successful. In addition, one-quarter (26%) of survey respondents reported that their marketing campaign development is frequently or always subject to bottlenecks, hampering their efficiency and results.

“In our always-on digital era, companies are asking their marketing and creative teams to create more content, for more channels than ever before,” said Dave King, Head of Marketing, Asana. “As a result, today’s top marketing teams recognize that optimizing their process is even more important than optimizing their channels. Asana for Marketing and Creative Teams is helping the world’s best brands, from Sony Music to National Geographic to Bobbi Brown to LVMH, cut the chaos of coordinating campaigns in spreadsheets and emails by serving as the source of truth for managing their marketing and design process.”

Powering the Marketing and Creative Process

Asana for Marketing and Creative teams delivers a single system to set marketing team objectives, coordinate global marketing campaigns and manage the entire creative production process from initial brief to final asset delivery.

New features of Asana for Marketing and Creative Teams include:

  • Forms: Asana Forms standardize the creative intake process by gathering the critical details teams need to centralize their work in one place.

  • Proofing: Proofing allows stakeholders to leave specific, actionable feedback on images so creative teams know what needs to be done in order to complete their work on time and as effortlessly as possible.

  • Approvals: Asana’s approvals workflow with custom field notifications keeps all project participants updated on what stage work is in and what needs to happen next, resulting in an airtight approval process.

  • Portfolios: Serving as mission control for teams’ most important initiatives, Portfolios provides a real-time view into how the marketing strategy is progressing against campaign objectives, eliminating the manual work of piecing together information and status updates.

“Asana is the backbone for all of our activities at Vox Creative. In fact, if it’s not in Asana, it’s as though it never happened,” said Corri Skinner, Director of Creative Operations and Content Management at Vox Creative, Vox Media’s branded content practice. “From RFP to launch, Asana is an integral part of our daily activities, ensuring that we’re able to effortlessly collaborate in developing industry-leading content for the world’s biggest and best brands.”

Partner Integrations

Asana for Marketing and Creative Teams integrates with the everyday essential tools marketers rely on most, including Adobe Creative Cloud, Litmus, Dropbox and Slack. Starting today, marketing and creative teams no longer have to toggle between multiple applications, ensuring that wherever the work is happening, it’s simultaneously reflected in Asana.

Asana for Marketing and Creative Teams integrations include:

  • Adobe Creative Cloud: Asana’s integration with Adobe Creative Cloud applications surfaces Asana Tasks within apps such as Adobe Photoshop CC, Illustrator CC, and InDesign CC, giving designers the details they need to complete their work, without ever having to exit their creative canvas.

  • Litmus: With Asana’s Litmus integration, teams can connect their marketing processes to their email creation and testing workflow, resulting in faster, error-free email campaign execution.

  • Dropbox: Asana’s Dropbox file chooser is built directly into the Asana task pane, allowing teams to easily attach files directly to tasks.

  • Slack: Leveraging Asana’s Slack integration, teams can get actionable task and project updates directly in Slack while simultaneously creating new Asana tasks, without leaving their conversation.

“Asana’s integration with Creative Cloud streamlines work by reducing the amount of time spent coordinating across tools, ultimately improving cross-team collaboration and expediting the time spent getting creative from concept to channel placement,” said Vijay Vachani, Director of Platform & Partner Ecosystem for Creative Cloud at Adobe.

Starting today, Asana for Marketing and Creative Teams is available in Asana Business, starting at $19.99 per member per month. For more information, visit Asana.com.

About Asana

Asana helps teams organize and manage all of their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 60,000 paying organizations and millions of free organizations across 195 countries. Global customers such as AB-InBev, Airbnb, Disney, KLM Air France, NASA, Overstock.com, Uber, Viessmann Group, Vox Media, and Zalando rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.

1 2018 Benchmarks, Budgets and Trends, Content Marketing Institute, 2018

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Organize your work

Set clear tasks and milestones to give your team clarity on what needs to be done.

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Whether you’re meeting with a vendor, at a conference, or out of office, stay connected with Asana for mobile.

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Run successful programs, every time

Map out each step

Map out critical steps—from development to launch—so everyone has clarity on the roadmap.

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Give clear owners and due dates for each piece of the launch, so you can release on time.

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Launch on time

Keep everyone up-to-date

Make sure important updates and conversations don’t get buried in email threads by connecting them to your work.

Keep everyone up-to-date

Store work in one place

Attach files to your project, so everyone knows where to find the correct info.

Store work in one place

Track dates and milestones

Keep an eye on important dates by viewing launch plans on a calendar.

Track dates and milestones

See what’s on track, and what isn’t

See how work is progressing to make sure you’re on track to hit your deadlines and goals.

See what’s on track, and what isn’t

Stay connected, wherever you are

Stay up to date on how your launch is progressing no matter where you are with Asana for mobile.

Stay connected, wherever you are

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Asana helps product teams hit deadlines—so they can launch great products.

Ready, set, launch!

Map out priorities

Create tasks for each goal so everyone has visibility into company-wide objectives.

Map out priorities

Determine the right point person

Assign each goal to the appropriate person, so everyone knows who’s responsible, and who to go to with questions.

Determine the right point person

Make a plan to hit your goals

See how each milestone ladders up to your goals so you can feel confident you’ll hit your targets.

Make a plan to hit your goals

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Share info and give updates

Attach important files

Integrate Asana with your file sharing tools to keep all your important docs in one place.

Attach important files

Keep an eye on important dates

Look at your initiative deadlines and milestones on a calendar to make sure you’ve nailed the timing.

Keep an eye on important dates

Track company progress

Understand what objectives are on track, and what needs your attention so you can hit your goals.

Track company progress

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Get updates and weigh in on important decisions wherever you are, with Asana for mobile.

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Asana gives your team visibility into your organization’s goals, so everyone stays focused on what matters most.

Hit your goals

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Map out each step of your mission, so you don’t forget anything as you shoot for the stars.

Get ready for the mission

Know who’s in charge

Assign clear owners for each task, so your pilot, commander, and flight engineer know what they need to do.

Know who’s in charge

Map out each step

Create a launch plan so you can chart your course from start to finish, share it with your team, and modify it as conditions change.

Map out each step

Make sure all systems are a go

Ask important questions, have conversations, and give status updates to get your crew ready for launch day.

Make sure all systems are a go

Tie it all together

Connect Asana to the other tools you need for your mission, so all your information lives in the same place.

Tie it all together

Keep your eye on the prize

View each milestone on a calendar, so you can track important dates leading up to takeoff.

Keep your eye on the prize

Track your progress

See what’s on track, and what isn’t, so you can be sure you’re ready for launch day.

Track your progress

Work from anywhere

Keep up to date whether you’re in the office or on the moon, just make sure you have internet connection!

Work from anywhere

3, 2, 1… blastoff!

With Asana, your crew can shoot for the moon, and get there. All it takes is one small step…

3, 2, 1… blastoff!