Social media calendar template

Keeping track of your company’s social media content can be a challenge. There’s a lot to juggle, from the platform you’re posting on to the time and date posts will go live. Add in the nuances of posting on different social channels and the importance of aligning posts with your social campaigns, and running a successful social content strategy can feel nearly impossible.

There’s a better way. With Asana’s social media calendar template, you can ensure every post is on point before publishing. Our free template helps you visualize your entire lineup of social posts, reschedule on the fly, collaborate easily with cross-functional teams, and reduce bottlenecks.

What is a content calendar template?

A social media calendar template is a framework that helps you plan and track your social media posts. Asana’s free social media calendar template makes it easier to collaborate with cross-functional teams and plan out upcoming social media campaigns. By providing a place to capture all the information you need to plan and run your social campaigns—including what’s going live, when, and on what platform—you can make sure your posts are diversified and align with your overall social media strategy.

Plus, Asana’s pre-built content calendar template includes custom tags to keep track of important post information—such as what social media channel you’ll run the post on, the post’s copy and image elements, and the date and time the post goes live.

What are the benefits of Asana’s content calendar template?

Our free social media calendar template comes pre-built with color-coded sections and custom tags designed to help you easily manage your social campaigns. Plus, since the template is created in a project management tool—rather than a static tool like Microsoft Excel or Google Sheets—it’s easy for you to adjust as priorities shift. With our content calendar template, you can:

• Visualize your entire lineup of social media posts at a glance.

• Schedule, track, and manage your content creation and content production all in one place.

• Brainstorm and capture new content ideas, track upcoming posts, and review metrics from previous posts.

• Assign, review, and approve work in one spot.

• Create a content repository by planning all your social posts in advance and easily balance timely and evergreen content.

• Keep all elements of your social posts—including copy, images, @mentions, and hashtags—in one easily accessible place.

• Quickly schedule or reschedule a piece of content by dragging and dropping in Calendar view.

• Use custom fields to gain clarity on which posts are going out, when, and on what channels.

• Align your social content with your marketing plan. Share your calendar with internal stakeholders for visibility and accountability.

• Use task dependencies to quickly view and resolve scheduling conflicts.

How do I use Asana’s social media calendar template?

Using Asana’s free content calendar template is easy. Simply create a new project by duplicating our pre-built content planning template—then fill it out with information for your specific social media calendar, such as:

• The platform or channel each post will go live on, such as Facebook, Twitter, LinkedIn, or Instagram.

• Relevant post information, such as the post’s title, the copy associated with the post, and any image or video elements included in the post.

• Your publishing schedule, including the date and time you plan to publish the post.

• The status of the post—for example, "writing," "in design," or "published."

• The category or marketing campaign the social post aligns with, such as "how to," "customer stories," "product launch," etc.

Once you’ve populated the template, use the calendar to visualize your social media campaign timeline and invite key team members and stakeholders to collaborate, like social media managers, content creators, or members of your marketing team.

Integrations for Asana’s social media calendar template

To get the most out of our social media content calendar template, take advantage of the integrated features and apps that sync with Asana. These provide greater visibility for your social media team and reduce the friction caused by app switching.

Integrated features

• Calendar View. Calendar View is a project view where you can see all upcoming and past work in a calendar format. Clearly track what’s getting done and what deadlines are coming up. Give your stakeholders insight into every task’s individual due date as well as the larger cadence of scheduled project work. Then, click into a task to view more information like the associated custom fields, dependencies, subtasks, and more.

• Custom fields. Custom fields are the best way to tag, sort, and filter work. Create unique custom fields for any information you need to track—from priority and status to email or phone number. Use custom fields to sort and schedule your to-dos so you know what to work on first. Plus, share custom fields across tasks and projects to ensure consistency across your organization.

• Subtasks. Sometimes a to-do is too big to capture in one task. If a task has more than one contributor, a broad due date, or stakeholders that need to review and approve before it can go live, subtasks can help. Subtasks are a powerful way to distribute work and split tasks into individual components—while keeping the small to-dos connected to the overarching context of the parent task. Break tasks into smaller components or capture the individual components of a multi-step process with subtasks.

• Dependencies. Mark a task as waiting on another task with task dependencies. Know when your work is blocking someone else’s work, so you can prioritize accordingly. Teams with collaborative workflows can easily see what tasks they’re waiting on from others and know when to get started on their portion of work. When the first task is completed, the assignee will be notified that they can get started on their dependent task. Or, if the task your work is dependent on is rescheduled, Asana will notify you—letting you know if you need to adjust your dependent due date as well.

Recommended apps

• Adobe Creative Cloud. Creative teams do their best work when they can focus on designing. With the Asana for Adobe Creative Cloud integration, creative and design teams can easily access the information they need to kick off work, get feedback from reviewers and approvers, and deliver final assets without leaving Photoshop, Illustrator, or InDesign. See new tasks, share designs, embed XD share links, and incorporate feedback delivered in Asana—all in Adobe Creative Cloud.

• Figma. Teams use Figma to create user flows, wireframes, UI mocks, prototypes, and more. Now, you can embed these designs in Asana, so your team can reference the latest design work in context with related project documents. And, unlike screenshots, live embeds update in real time to reflect changes made in a design file, eliminating the overhead that comes with finding the right files and updating images.

• Hubspot. Create Asana tasks automatically using HubSpot Workflows. With HubSpot Workflows, you can use all the customer data in HubSpot CRM to create automated processes. This integration enables you to seamlessly hand off work between teams, for example, when deals or tickets close in HubSpot.

Content calendar template checklist

Struggling to maintain consistent posting and keep your content organized? Optimize your social media strategy with this actionable checklist for your content calendar template.

1. Conduct a social media audit

• Analyze engagement metrics (likes, shares, comments) for each post on all preferred social media platforms.

• Identify top-performing and underperforming content types.

• Adjust both your messaging and content planner template based on data-driven insights.

2. Select the most relevant social networks

• Identify platforms where your target audience is most active.

• Prioritize platforms based on business type (e.g., Instagram and TikTok for visual brands, LinkedIn for B2B).

3. Align content types with brand voice and goals

• Schedule your social media planning calendar with a mix of videos, blog articles, infographics, photos, stories, and live streams.

• Align each content piece with specific marketing goals (e.g., brand awareness, lead generation, customer engagement).

4. Prepare ready-to-use content and hashtags

• Create reusable content planner templates for different types of posts (e.g., promotional, educational, user-generated content).

• Organize hashtags by category (e.g., industry-specific, trending, branded messaging).

• Include placeholders for images, captions, and CTAs in your content calendar template.

5. Incorporate important dates and campaigns into your marketing calendar

• Your social media team should plan themed content around these dates to capitalize on trending topics.

• Align content with upcoming product launches, promotions, or marketing campaigns.

• Create a timeline within your social media content planner for pre-launch teasers, launch announcements, and post-launch follow-ups.

6. Establish a consistent posting schedule

• Determine optimal posting times for each social media platform.

• Schedule posts regularly and ensure a balanced mix of content types.

7. Use social media scheduling tools

• Choose a social media content calendar tool that supports all your selected platforms.

• Automate your content calendar’s posting schedule with integrations like Buffer or Hootsuite.

8. Monitor engagement and analyze data

• Regularly monitor metrics such as likes, shares, comments, click-through rates, and reach.

• Modify your content calendar template to focus more on what resonates with your audience.

FAQs: Content calendar