Increase your campaign ROI

Campaign management is complex, with many stakeholders and moving pieces. Software like Asana gives you a central hub to manage deadlines, creative assets, stakeholder feedback, and more—so you can view your entire campaign in one place, not in disconnected docs and email threads. Check out our campaign management template to see how you can get started.

The right campaign management tool can jumpstart your path to successful marketing. Look for software that allows you to centralize campaign information by planning, tracking, and reporting on work in one place. A good campaign management tool increases team and cross-team visibility so everyone understands what they’re responsible for and how their work contributes to campaign success. 

The best way to know if a campaign management tool is right for you is to try it. That’s why anyone can try Asana for free. Try Asana today.

All Asana plans (Personal, Starter, Advanced, Enterprise) support campaign management features.

Use Portfolios to monitor multiple campaigns from a single portfolio view. Teams can review campaign status, timelines, budgets, milestones, task management details, and key metrics without opening each project separately. For example, a marketing leader can group product launches, seasonal campaigns, and paid media initiatives into one Portfolio. From there, they can see which campaigns are on track, which deadlines need attention, and where owners need support. Teams can also use custom fields to track channels, priority, launch dates, spend, or campaign stage.

Yes, creative asset workflows can be centralized by tracking assets in dedicated projects and integrating Figma for real-time collaboration.

Campaign approvals can be streamlined by using Rules to automatically assign reviews and approvals based on campaign stage or asset type.

Yes, status updates can be generated automatically as Asana AI creates smart status updates and dashboards to share progress.

Yes, campaign data can be connected to email and ads as Asana integrates with HubSpot, Buffer, and other martech tools.

Yes, there is a content calendar view available by using Calendar view to schedule campaign assets across channels and dates.

Yes, external stakeholders can participate by being invited as external guests to work on specific campaign projects securely.

Yes, campaign setups can be reused by using Templates and Bundles to replicate successful campaign workflows.

Vendor communication can be centralized by using Messages and Tasks within projects to coordinate artwork, deadlines, and approvals.