Asana’s retail AI Teammates are purpose-built agents that run inside real retail workflows. The Launch Partner structures seasonal campaign timelines and monitors launch readiness. The Creative Coordinator routes assets through multi-stakeholder approval and tracks readiness by location. The Product Copywriter generates channel-ready listings from product specs and brand voice. Unlike generic AI tools that start cold on every brief, all three are built on the Enterprise Work Graph, so they know your campaign history, brand guidelines, and channel standards, compounding that context with every season. All are governed, permissioned, and auditable at the admin level.

Asana sits alongside the commerce platforms, creative tools, and CRMs your teams already rely on. While those systems manage transactions, content, and data, Asana manages the work: the cross-functional AI Teammate actions, approvals, and launch execution that no single point solution provides. Asana integrates natively with Slack, Microsoft Teams, Google Workspace, and more. 

Asana gives every team, from marketing and creative to supply chain, a single live plan to work from so no peak season relies on fragmented tools or manual handoffs. Campaign timelines are built back from launch, creative approvals are tracked by location, and go-live readiness is monitored across every pre-launch workstream. With the Enterprise Work Graph, context from every previous peak season is carried forward, so Black Friday, collection drops, and Q4 campaigns get smarter and more predictable every year.

Enterprise-grade governance is built into every agentic action in Asana. Admin-level controls govern how AI Teammates are deployed, who can action them, and what they can do, with full visibility into usage, activity, and outputs across the organization. For retail, this means brand standards, channel guidelines, and approval workflows are enforced at each step, so every AI Teammate action is permissioned, monitored, and auditable, and every output reflects the brand your customers expect.