What is a needs assessment? 3 types and examples

When you’re balancing multiple growth initiatives and new projects, it’s hard to know which team improvements to prioritize. Where do you even begin?

When in doubt, try a needs assessment. A needs assessment helps you determine the most important process gaps so you can achieve your desired outcome in the shortest amount of time. Not only will assessing your current processes give you insight into how your team works, but it can also help identify areas of potential efficiency improvements.

Reducing work about work and streamlining processes doesn’t just increase productivity—it also boosts team morale. By listening to your team members and improving any painful processes, you can help them achieve their highest-impact work faster. We’ve written a practical guide to creating a needs assessment of your own.

What is a needs assessment?

A needs assessment is a process for determining the needs, or "gaps," between a current and desired outcome. It’s a part of strategic planning—essentially, a needs assessment helps you pinpoint how you’ll accomplish your strategic goals. 

A need is an opportunity for improvement within a particular process or system. When you identify—and resolve—needs, you can act on potential new opportunities, like making processes more efficient, streamlining resource allocation, and identifying resource gaps in your current workflow.  

For example, say your team is working on a process to organize customer data. A needs assessment would be a great way to understand where gaps exist in the data collection process—such as missing or inaccurate information—and where internal resources could be better utilized.

What is the purpose of a needs assessment?

A needs assessment identifies areas within your organization that need improvement. Use a needs assessment on existing processes to analyze data and inform internal changes.

Examples of processes you might use a needs assessment to accomplish include:

• A process to automate duplicative manual work

• Acustomer journey process that is underperforming

It can be challenging to pinpoint exactly where enhancements are needed. When you’re faced with multiple areas of opportunity, a needs analysis can help you identify the best areas of improvement. 

Example of a needs assessment

A needs assessment is a great way to improve processes, but it’s not always easy to get started. Start by taking a look at some example questions to get a better understanding of the data you’re looking for.

Success rate questions

• What activities must be done to accomplish our objectives? 

• What is the probability our solution is a success? 

• What tasks are required to successfully solve our needs?

Performance questions

• Which KPIs are we using to measure performance?

• What does excellent performance look like?

• What does current performance look like?

Operational questions

• Which stakeholders are involved?

• Where does the need occur within the process?

• How frequently do we observe the need?

Identifying needs requires team communication, problem solving skills, and out-of-the-box ideas. Use these questions as a jumping off point to get the ball rolling. Once you know which questions to ask, you can begin to gather data. 

How to conduct a needs assessment

A needs assessment is a great way to analyze and interpret relevant data. To do this, you need to understand your team’s baseline needs, as well as the process’s overall desired outcome. 

Success rate questions:

• What activities must be done to accomplish our objectives? 

• What is the probability our solution is a success? 

• What tasks are required to successfully solve our needs?

Performance questions:

• Which KPIs are we using to measure performance?

• What does excellent performance look like?

• What does current performance look like?

Operational questions:

• Which stakeholders are involved?

• Where does the need occur within the process?

• How frequently do we observe the need?

Identifying needs requires team communication, problem-solving skills, and out-of-the-box ideas. Use these questions as a jumping-off point to get the ball rolling. Once you know which questions to ask, you can begin to gather data.

6 steps for conducting a needs assessment

A needs assessment is a great way to analyze and interpret relevant data that will influence your decision-making. To do this, you need to understand your team’s baseline needs, as well as the process’s overall desired outcome. 

Enlist the help of key stakeholders, funders, and decision makers and collect feedback through meetings or brainstorming sessions. However you choose to start, here are the four steps to follow when conducting a needs assessment. 

1. Identify your team’s needs

To determine the gaps between existing and ideal processes, you first need to understand what the ideal process looks like. Clear objectives are the best way to ensure you’re creating a measurable, actionable, and results-oriented needs assessment. 

Before you can start collecting and analyzing information for your needs assessment, take some time to consider your desired outcomes. Set objectives and gather data on areas of opportunity to plan deadlines and understand the intended outcome. 

Your team members are probably closer to the process than you are, and they have valuable insight into potential process improvements. Gather feedback from your project team, or host a general brainstorming session to identify your team’s biggest gaps. 

Work with your team to answer the following questions: 

• What needs are you trying to solve? 

• How is this process currently implemented? 

• Where are the biggest opportunity gaps? 

• What are your desired outcomes? 

• Are you looking to solve a specific problem or a more general process? 

• Do you have clear, measurable data sources? 

• How will you measure success?

2. Measure and allocate your resources

Before you start your assessment, decide exactly how much bandwidth your team has and how much you’re willing to spend on the project. Also, determine how much time you’re giving yourself to meet your goals. Do you want to fill the gaps in six months? A year? Knowing exactly how much bandwidth you have will allow you to take a systematic approach to your report. 

Your team’s availability and organizational resources will impact the comprehensiveness of your needs assessment. If you allot more time to your needs assessment, you’ll be able to spend more time on data collection. 

3. Collect internal information

Next, gather information and collect data on how to best solve the identified gaps. Remember that the goal of a needs assessment is to understand how to get from your current process to the desired outcome. 

Gather data from various departments and stakeholders who are closest to the process. At this point, you’ve already brainstormed with your close project team members, but it’s also critical to understand what your cross-functional partners need from this process improvement as well. 

In order to create a good needs assessment, you need detailed information, so encourage stakeholders to share in depth data about their specific needs. The more information you have, the more likely your needs assessment is to succeed.

Some questions to consider when gathering information include: 

• Where are improvements needed?

• Why are current methods underperforming?

• Do we have enough resources to execute a more successful process?

These questions will help you gather the necessary details to move on to step four.

4. Gather external information

Once you’ve gathered information from your project team and from cross-functional stakeholders, all that’s left is to gather information from external sources. Getting information from external sources, in addition to your internal collaborators, gives you a bird’s-eye view of the process from start to finish. 

There are multiple ways to gather external information on your target group, including:

• Customer questionnaires: Used to gather quick, high-level customer data from multiple geographical locations

• Focus groups: Used to gather in-depth information from a specific geographical location

It’s also a good idea to enlist a fresh pair of eyes to follow the process from start to finish to catch additional inefficiencies. While the type of needs assessment technique you use will depend on your situation, you should opt for the one that gives you the best chance of correcting inefficiencies.

5. Get feedback

A needs assessment is all about corporate and community needs. Test your findings with diverse groups of people who might have varying perspectives (and biases) on your data. Share it with stakeholders and community members alike to gauge how both your higher-ups and target audience are going to react to any process changes. 

A few people who may want to see your assessment include: 

• Project partners

• Community members

• Investors

• Stakeholders

• Management

• Colleagues

With the feedback you receive, you can make any necessary adjustments to the report before you start making large-scale changes to your identified needs. 

6. Use your data

At this point, you’ve collected all of the information you can. The only thing left to do is to use your needs assessment results and insights to make a final report and an action plan.

Use the information you gathered in steps one through five to transform your needs assessment data into a cumulative report. In addition to the notes, details, and observations you’ve made during your brainstorming sessions, add a summary documenting the next steps—in particular, the phases, technical assistance, training programs, and other components that will help you implement the process changes. 

Implementing the results of your needs assessment will take time. Make sure your team has an effective process in place to guide the improvement, like:

• Project management tools:Help to organize information and communicate with team members

• Change management: Assists with documenting need and gap changes

• Business process management (BPA): Helps to analyze and improve processes

• Process implementation planning: Outlines the steps needed to reach a shared goal

Needs assessment examples

There are many different data collection methods—from quantitative techniques like surveys to qualitative techniques such as focus groups. Your target demographic may influence your methodology, so take into account whose perspective you’re looking for before you decide. 

Needs assessments provide crucial data on existing processes and help teams create more effective systems. 

Here are three of the most popular methods of collecting needs assessment data:

Questionnaires

Questionnaires and interviews are the most popular methods for collecting data. A questionnaire is a surface-level form with general yes or no questions. This is a great way to get quick information from respondents.

Use for things like: Evaluating the effectiveness of your brand identity

Surveys

Many teams use surveys to collect external information around customer experience. Surveys often include open-ended questions, so they provide more in-depth information than questionnaires. This is a great way to find accurate but quick information.

Use for things like: Evaluating the success of your post-purchase experience from the customer’s perspective

Focus groups

A focus group is an interview involving a small number of participants who share common traits or experiences. While they require considerably more time than the other two methods, focus groups provide extensive information around needs and customer experience. This is a great way to gather in-depth information.

Use for things like: Evaluating how your customers experience your brand and what they think could be improved

Identify your team’s needs with an analysis

Performing a needs assessment is a great way to understand how current processes are being handled and how you can streamline tasks and communication. Knowing which needs are most important isn’t always obvious. With a needs analysis, you can gather the data you need to make your team more efficient.