The Work Innovation Lab
A think tank by Asana that develops human-centered, cutting-edge research to help organizations evolve today to meet the growing changes and challenges of the future of work.
Meet our leading experts
We work with executives, academics, and the world’s top industry experts to redefine the future of work—today.
Dr. Rebecca Hinds
Head of the Work Innovation Lab
Dr. Hinds' interdisciplinary research focuses on how technology and new ways of working are transforming organizations, helping executives navigate the rapidly evolving landscape of work and drive their organizations forward.
Dr. Mark Hoffman
Collaborative Intelligence Lead
Dr. Hoffman leads Collaborative Intelligence research at The Work Innovation Lab, leveraging Asana’s unique data to assess how well employees collaborate within an organization and identify areas for improvement.
Anna James
Work Innovation Analytics Lead
Anna leads Thought Leadership research including large-scale survey research initiatives and smaller-scale experiments and/or interventions focused on future of work topics such as organizational AI maturity, collaboration, and collaboration tool overload.
Our research partners include:
Bob Sutton
Professor at Stanford University
Jen Rhymer
Professor at University College London
Rob Cross
Babson University Professor and Director of Connected Commons
Greg Pryor
Co-founder of Connected Commons
Ryan Stice-Lusvardi
PhD Candidate at Stanford University
Michael Arena
Co-founder of Connected Commons
Henning Piezunka
Professor at INSEAD
Bryan Spencer
Professor at City University of Hong Kong
Our research approach
Human-centered design
By adopting a human-centered research approach, we develop experiments, studies, and solutions that solve real pain points for organizations and drive positive change.
Actionable insights
We help leaders and organizations transform research into action to solve their most pressing challenges.
Academic rigor
To drive greater impact, we collaborate with professors, universities, postdocs, and PhD candidates across the entire research cycle—from research design to data analysis to implementation in real organizations.