Saved an estimated 125 workdays per year across more than 400 employees using Asana, mostly thanks to using Forms for inbound requests and the switch from email to Asana comments
Increased visibility into work happening across the company by managing it all in one platform
Improved reporting on completed work and finished projects to inform future planning and resourcing needs
“Helping Americans get the healthcare they need at a price they can afford”: That’s the mission behind GoodRx, a telehealth marketplace and free-to-use website that helps consumers track prescription drug prices in the US and provides free coupons for medications. GoodRx discounts, which are accepted at over 70,000 pharmacies, have saved Americans more than $25 billion on their prescriptions.
In order to reach potential customers, connect with pharmacies, and source discounts, teams across GoodRx needed crystal-clear visibility into their work—especially cross-functional work. It wasn’t just enough for each individual GoodRx team to have their own project management tools. They needed a work management solution that would work for the whole organization.
For a work management tool to work, GoodRx needed something that was flexible enough for every team to use, but comprehensive enough for running the entire business. In particular, GoodRx needed a work management tool where they could:
Quickly understand who was doing what by when
Interface with consumers for research studies, while still controlling information access
Reference past and completed work to study price trends for current forecasting
Manage cross-departmental requests to prioritize work
Collaborate and workshop ideas with teammates
In addition to cross-company needs, every department had their own particular use cases that a work management tool needed to solve. The research team needed a way to collaborate with all types of team members—both internally and externally. Without an effective work management tool, it was hard to communicate about work and share documents in a way that was easy to track. Instead, the research team would end up with long email or messaging threads, and important information would get lost in the chaos.
The marketing team also needed a way to coordinate their work, which is split into two teams: the online team, which works on digital marketing, and the offline team, which focuses on traditional marketing. The two teams manage totally separate workstreams, but they still need visibility into what the other is working on in order to market effectively. Without a work management tool, their work was siloed and fractured.
Before selecting a company-wide solution, each team was using their own task management tool. Some teams at GoodRx were using Asana—and loved it, which created momentum for rolling out Asana company-wide.
When the GoodRx team was ready to invest in a work management system, there were only 30 team members. Since then, they’ve grown into a company of over 400 employees—and Asana has grown with them. Every new hire is trained in Asana, though each team has customized their training.
The research team, for example, operates mainly out of one central project. The first section in that project is called the Welcome Section, which includes team goals, communication information, onboarding content, and more. New hires are encouraged to dig into those tasks to learn more about how the team operates.
The marketing team starts new hires off with a guide in Asana about which element of their tech stack to use when. They have specific guidelines in order to ensure that requests, communication, and work are all happening in the right place. Once new hires have learned their tech stack, they get their own personalized walk through of Asana to focus on how they will use the tool each day.
Today, GoodRx uses Asana across the entire company to request, track, and report on work. Shared projects, like the Editor’s Project where requests to edit content are managed, make it easy for every team to have visibility into work. Forms and template tasks streamline requests while ensuring teams get all of the information they need upfront which saves an average of 39.75 workdays per year. Every external request is logged in Asana as well, so they can maintain one central source of truth.
Increased visibility is key for the Research team, who frequently add tasks to multiple projects, as it’s helped improve accountability so they hit their deadlines. By viewing tasks in multiple places, they can track the request in their core project, but also add the task to any relevant projects for editors, media reporters, or external Guests in Asana.
Having a central source of truth also helps the marketing team move faster than ever before because they can easily access the information they need, right when they need it. Team members can easily view and add themselves to any relevant tasks they need to keep track of. That way, even if they miss a day or take time off, they can always stay up to date with comments on tasks. This saves them an average of 79 workdays per year because they don’t waste time asking teammates for updates or context switching back and forth between email. And, because Asana tasks only have one assignee, they always know who the point person is.
Reporting on work is another huge benefit for the GoodRx team. Because everything is done in Asana, they have access to all completed work, and can view old work with Advanced Search reports. That way, team members can see how much work they completed in a certain amount of time to inform future planning and resource needs—or, just for fun, throw it all the way back to 2018 to see how much their work has evolved since then.
According to a report published by GoodRx in March of 2020, insurance is covering fewer prescription drugs, and more restrictions are being placed on the drugs that are covered. Additionally, many Americans lost their jobs—and their insurance—during COVID-19. The GoodRx team is dedicated to publishing research and reaching more people, so they can help Americans access the care they need at a price they can afford. And, as always, they’ll be using Asana to track their work and tell those stories.
Empower your entire organization to do their best work with Asana.