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  • The retail marketer’s peak season playb ...

The retail marketer’s peak season playbook

See how retail marketing teams use Asana to cut campaign chaos and stay aligned when the stakes are high. This playbook walks through real processes and AI-powered workflows that scale for every season.

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A close-up shot of a maroon-colored book titled "The retail marketer's peak season playbook" by Asana. On the right side, a white rectangular shape contains line art illustrations of a laptop displaying a checklist, a shopping cart, and a present icon.

In retail, finalizing a plan is only the beginning. Plans shift, timelines tighten, and priorities change fast. This playbook is your toolkit for peak season and beyond, with proven processes and AI-powered workflows that help teams move faster, stay aligned, and deliver results when it matters most.

Inside the playbook, you’ll find:

  • Common retail challenges and how to overcome them 

  • Case studies from teams streamlining campaigns, launches, and store openings

  • Reusable workflows to scale execution across seasons 

Get the playbook and start turning seasonal wins into year-round results.