Our Culture

By culture, we mean the practical and pervasive implementation of norms, best practices, and ideals. We empower people with what they need to do their best work and avoid micromanagement. We practice an unusual degree of candor, even when it’s uncomfortable, and the truth makes us better. We achieve flow with practices like “No Meeting Wednesdays.” We enact a fierce commitment to equity and inclusion for all teammates of every gender, appearance, race, and identity. We connect everything back to the mission, so everyone understands why their work is a critical piece of the puzzle. We work hard, move fast, and, simultaneously, live well. It’s a culture of clarity, accountability, transparency, empathy, humility, and, as a result, trust.


We are purpose-driven people, dedicated to serving something beyond ourselves. Having mission as a value also allows us to continually ground ourselves in why we’re building Asana.

Do Great Things, Fast

We commit to being great at the things we do and doing them fast, without sacrificing one for the other.


Our product and culture aim to ensure that teams know who is doing what, by when, and why, which unlocks the best work experiences and outcomes.


Great achievements are almost always the result of not one, but many. We bring our best, let go of egos, and work with empathy and trust to do great things together.

Give and Take Responsibility

Having integrity around our commitments means seizing exciting opportunities, and also owning it when we have to deprioritize something. We accept full ownership of our commitments, and empower and trust others to achieve theirs.


We focus on the present and aim to give ourselves time to reflect and space to integrate what we learn. These practices allow us to collectively learn from and improve all that we do, and to continually evolve our culture.

Reject False Tradeoffs

We stay curious, creative, and open to new perspectives. Choosing between two sides of an extreme results in losing the benefits of one, so we commit to searching for a third way that incorporates the truths of both.

Being real (with yourself and others)

We show up as our whole selves—vulnerable, passionate, and willing to learn and grow. We know our best work is tied to authenticity—the state that allows growth and collaboration.


We embrace what makes us human, take time to play and have fun, and create meaningful experiences for their own sake. Why do we have a unicorn flying across our product when we mark a task complete? The real question is—why not?

A culture that thrives

Culture lives at the intersection of our mission, our values, and the decisions we make every day to advance our people and our product.

Our mission is our north star. Our values are the nine aspirational ways in which we behave, which help us act in line with our mission. Our decisions are the ten thousand choices we make every day, big and small, that we aim to align with our values.

Workplace awards

Our focus on building an inclusive, dynamic, and engaging company culture has led to global recognition, where Asana has been ranked among several lists for top workplaces.

From Glassdoor

  • Best Places to Work 2023
  • Consistently score greater than 4.5 out of 5 overall, and greater than 90% for our ratings of “CEO approval” and “Recommend to a Friend”

From Great Place to Work and Fortune

  • Best Workplaces in the Bay Area 2022
  • Best Workplaces for Millennials 2022
  • Best Workplaces in Technology 2022
  • Best Workplaces for Women 2022
  • Best Workplaces for Parents 2022

From Inc.

  • Best Workplaces 2023

Understanding employee perspectives

Continuous co-creation of our culture includes regularly hearing from our employees, or “Asanas.” Our Voice of the Employee programs inform our strategies, and we collect actionable feedback from a range of sources, including the Global People Advisory Board (a representative group of Asanas from our various teams and regions), our employee resource groups (ERGs), and companywide engagement surveys conducted every six months. These efforts help us maintain an intentional, iterative, and collaborative culture that drives business outcomes.

Our 2022 employee engagement surveys indicated the following: