Letter from the CEO
Asana was founded with a simple but ambitious mission: To help humanity thrive by enabling the world’s teams to work together effortlessly. Every day I’m inspired by the tremendous progress that companies, organizations, and individuals are making to address our world’s biggest challenges and create new opportunities. Our goal is to help them achieve their missions and to thrive along the way.
This inaugural report of our environmental, social, and governance (ESG) efforts represents another important milestone. As an organization, our values drive our approach to ESG, which is based on the concepts of transparency, accountability, and clarity. We have built and nurtured our culture with the same care and intentionality that we’ve invested in designing our product. That has enabled us to hire and retain exceptional talent, and to empower them to do their best work with clarity and purpose. From data security and privacy to diversity, inclusion, and belonging, our ESG efforts are helping to make a stronger and more sustainable Asana. It’s not just about doing the right thing; these efforts are essential to maximizing the longevity and success of our business.
What does that look like in practice? Asana is purpose-built to support sustainability. Millions of users around the world now rely on Asana to work together to tackle complex projects at any scale. Thousands of impact organizations are using Asana to run their operations better. These include C40, an organization working with nearly 100 world-leading cities to take urgent action to combat the climate crisis; GoodRx, a free telehealth marketplace that helps make prescription drugs more affordable for consumers; and Imperfect Foods, which delivers groceries sustainably and reduces food waste, among many others.
All important progress in the world requires teams of people to work together. At Asana we get to help teams all over the world—from small partnerships to global impact organizations—achieve their missions. The foundation that drives teams forward is having clarity around their goals, and the work needed to achieve them. My co-founder Justin and I recognized that the challenge of coordination was universal and founded Asana to bring the solution to the rest of the world.
We built Asana because the work people do together matters. And we’re just getting started.