About This Report

Materiality assessment and stakeholder engagement

Through our ongoing stakeholder engagement efforts and ESG materiality2 assessment, we keep our finger on the pulse of the most significant ESG issues for Asana’s business and stakeholders. Our materiality assessment, which was first conducted in fiscal year 2022 and is refreshed periodically, enables us to incorporate the following into our ESG strategy:

Evolving stakeholder views
Unfolding global trends
Emerging opportunities and potential risks

ESG materiality summary

Through a quantitative and qualitative process our most recent materiality assessment uncovered 13 key ESG topics most relevant for our business and stakeholders. During this process, we conducted a broad review of industry ESG disclosures and the Sustainability Accounting Standards Board (SASB) Standards for the Software and IT Services industry, a comprehensive survey, and in-depth interviews with Asana’s senior leadership, functional teams, investors, and customers.

As an output of this process, we identified the following six topics as our tier 1 priority topics:

  • Data security
  • Innovation
  • Diversity, inclusion, and belonging
  • Managing systemic risks from technology disruptions
  • Data privacy
  • Employee recruitment, engagement, and retention

We invest our resources in these tier 1 priority topics because they represent the highest potential impact on the business as well as the highest opportunity to create value for our stakeholders.

Stakeholder engagement

We engage year-round with our diverse set of internal and external stakeholders—including employees, customers, investors, community, and industry partners.

Throughout our engagement in FY23, we reaffirmed our focus on our tier 1 priority topics and identified innovation-related sub-topics to invest in such as accessibility, flexibility, and scalability.

Our leadership meets with over 100 institutional investors quarterly on a wide range of topics. We respond to ESG-specific investor inquiries, cooperate with ESG ratings agencies, and engage proactively with employees around important ESG issues.

Feedback from these engagements further shape our ESG roadmap to account for evolving stakeholder expectations.

Asana Around the World



New York
San Francisco

ESG standards alignment

In FY23, we expanded our ESG disclosure on topics of interest to our stakeholders, including climate-related risks and opportunities, supplier diversity, ethics, anti-corruption, and employee training and development.

In addition to the disclosure in this report, we publish disclosures responsive to the SASB Standards for Software and IT Services. For the first time, we also have made reference to the Global Reporting Initiative (GRI) Standards, which enable organizations to report the impact of their activities in a structured and transparent way.

We also have begun incorporating the Task Force on Climate-related Financial Disclosure (TCFD) recommendations that are structured around key operational areas including governance, strategy, risk management, and related metrics and targets.

We monitor ongoing developments in ESG reporting standards and regulatory requirements and will adapt our ongoing disclosure accordingly. See our SASB and GRI index in the Data and Download Center.

Unless otherwise specified, our data and disclosures cover Asana’s global operations for fiscal year 2023, ending January 31, 2023.

Goals and Commitments

Privacy and security

  • We commit to empowering users to gain more control over their personal data and plan to pursue additional data protection-aligned privacy and security certifications.

Our people

  • Recruit high-impact Asanas in alignment with our headcount plan and representation goals.
  • Strengthen the Pyramid of Clarity by communicating a compelling vision, clear strategy, and connected goals across teams.
  • Strengthen our culture and practice of high impact and deep belonging.
  • Ensure that employees have confidence in their career growth opportunities at Asana.
  • Make it easier for employees, managers, and the People Team to get things done by investing in knowledge management, operational efficiencies, and self-service.

Supply chain

  • Enhance our vendor risk evaluation and engage with vendors on topics of climate and supplier diversity.
  • Implement our recently adopted Supplier Code of Conduct that details our expectations for our supply chain in FY24.

Social impact

  • Meet our philanthropic goals as a participant in Pledge 1%. In addition, both of our founders pledge to use 100% of the value of their Asana equity for philanthropic purposes.

Environment and climate

  • Continue to source 100% renewable electricity for our offices and continue to operate as a carbon neutral company.3
  • Move to sustainable products in our San Francisco HQ kitchen by removing all single-use products from service in FY24.

2   “Materiality” for purposes of our ESG reporting includes impacts on communities, the environment, and stakeholders such as employees, customers, and suppliers, and the inclusion of topics in our ESG reporting, even when described as “material,” does not indicate that such topics are material to the Company’s business, operations, or financial condition or “material” in the context of the U.S. federal securities laws or any other regulatory framework.
3   Our carbon-neutral boundary includes our direct emissions for Scope 1 and 2 as well as certain indirect emissions for Scope 3, namely business travel, employee commuting, and outsourced data centers.