Community Involvement

At Asana, our work extends beyond our product. Here’s how we’re engaging with the world through philanthropy and volunteerism.


If Asana succeeds at its mission, the world’s teams will be vastly more efficient and effective because they will have greater clarity and higher engagement. Our social impact program is committed to finding additional and accelerated ways to help humanity thrive through initiatives that support our core business and extend beyond it.

Pledge 1%

In 2021, Asana renewed its commitment to Pledge 1%, a global movement to channel resources from corporations, founders, and employees to philanthropic causes. Companies committing to the Pledge commit to a contribution of 1% of profit, product, equity, or time to charity.

Founders’ pledge

Asana founders Dustin Moskovitz and Justin Rosenstein have pledged to use 100% of the value of their Asana equity for philanthropic purposes.

Aid to nonprofits

In our 2022 fiscal year, we provided substantially discounted products to more than 7,000 customers through our nonprofit program. We also plan to provide free access to Asana Premium to thousands of higher education students around the world.

Like all companies, we intend to create great returns for our shareholders. That outcome, however, is a byproduct and catalyst of our ultimate purpose: the fulfillment of our mission. We are also deeply committed to benefiting all our stakeholders: our customers, our employees, our partners, our communities, the environment, and humanity.

Dustin Moskovitz

CEO and co-founder

Justin Rosenstein

Board member and co-founder

Asana Advisors

In our 2022 fiscal year, Asana Advisors, our pro-bono consultancy, volunteered free product consulting services to nonprofit customers including:

There’s no better feeling than helping an organization you are passionate about figure out how to work more efficiently so they can help more people—and [even] save more lives. We talk a lot about the value we deliver to our customers internally, and these interactions are the best way to see the impact firsthand.

Audriana Vojkovich-Bombard

Customer Marketing

Ukraine customer relief and humanitarian support team

As the humanitarian crisis in Ukraine quickly unfolded, individuals across the company sprang into action to find ways we could assist both customers in Ukraine and organizations working to support the people of Ukraine. We launched two offers to support these efforts in less than a week, proactively providing free Asana Business licenses to individuals, nonprofits, and nongovernmental organizations working to provide humanitarian aid to Ukraine—and offering economic relief to our Ukraine customers.

Thanks to this effort, a grassroots team is already using Asana to deploy hundreds of volunteers to help transport refugees from Ukraine to Poland. And we hope that our efforts to enable our customers in Ukraine to keep using Asana to achieve their missions during this crisis can play some role in mitigating the incredible disruption they are experiencing.