Community Involvement
At Asana, our work extends beyond our product. Here’s how we’re engaging with the world through philanthropy and volunteerism.
Philanthropy
If Asana succeeds at its mission, the world’s teams will be vastly more efficient and effective because they will have greater clarity and higher engagement. Our social impact program is committed to finding additional and accelerated ways to help humanity thrive through initiatives that support our core business and extend beyond it.
Pledge 1%
In 2021, Asana renewed its commitment to Pledge 1%, a global movement to channel resources from corporations, founders, and employees to philanthropic causes. Companies committing to the Pledge commit to a contribution of 1% of profit, product, equity, or time to charity.
Founders’ pledge
Asana founders Dustin Moskovitz and Justin Rosenstein have pledged to use 100% of the value of their Asana equity for philanthropic purposes.
Aid to nonprofits
In our 2022 fiscal year, we provided substantially discounted products to more than 7,000 customers through our nonprofit program. We also plan to provide free access to Asana Premium to thousands of higher education students around the world.
Like all companies, we intend to create great returns for our shareholders. That outcome, however, is a byproduct and catalyst of our ultimate purpose: the fulfillment of our mission. We are also deeply committed to benefiting all our stakeholders: our customers, our employees, our partners, our communities, the environment, and humanity.
Dustin Moskovitz
CEO and co-founder
Justin Rosenstein
Board member and co-founder
Asana Advisors
In our 2022 fiscal year, Asana Advisors, our pro-bono consultancy, volunteered free product consulting services to nonprofit customers including:
Asana Advisors program objectives
In our 2023 fiscal year, we plan to provide these services to an additional eight organizations working to close the opportunity gap in the tech industry.
Helping humanity
Support the success of Asana’s nonprofit customers (who often have limited budgets) #withAsana by providing free customer enablement services.
Increasing adoption
Create stickiness among teams that use Asana while also increasing utilization and enabling expansion across more teams.
Differentiating in market
Provide market differentiation and ensure that customers will be supported if they choose Asana.
Engaging employees
Provide a highly impactful way for our employees to give back, while giving them direct interactions with customers and building awareness for the value we’re providing with our product.
There’s no better feeling than helping an organization you are passionate about figure out how to work more efficiently so they can help more people—and [even] save more lives. We talk a lot about the value we deliver to our customers internally, and these interactions are the best way to see the impact firsthand.
Audriana Vojkovich-Bombard
Customer Marketing
Ukraine customer relief and humanitarian support team
As the humanitarian crisis in Ukraine quickly unfolded, individuals across the company sprang into action to find ways we could assist both customers in Ukraine and organizations working to support the people of Ukraine. We launched two offers to support these efforts in less than a week, proactively providing free Asana Business licenses to individuals, nonprofits, and nongovernmental organizations working to provide humanitarian aid to Ukraine—and offering economic relief to our Ukraine customers.
Thanks to this effort, a grassroots team is already using Asana to deploy hundreds of volunteers to help transport refugees from Ukraine to Poland. And we hope that our efforts to enable our customers in Ukraine to keep using Asana to achieve their missions during this crisis can play some role in mitigating the incredible disruption they are experiencing.