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Image of GoodRx Team

GoodRx increases company-wide visibility with Asana

To reach potential customers, connect with pharmacies, and source discounts, teams across GoodRx needed visibility into their work—especially cross-functional work. They implemented Asana across the company, giving teams more visibility so they could improve resource planning and create time-saving workflows.

Tentang pelanggan

GoodRx is a telehealth marketplace and website that helps US consumers track prescription drug prices and provides free coupons for medications. Their discounts are accepted at over 70,000 pharmacies and have saved Americans more than $25 billion.

Ukuran perusahaanPasar Menengah
IndustriIlmu Kesehatan & Kehidupan
Alur kerja utama
Permintaan kerjaManajemen kampanyeManajemen proyek
Fitur utama
form iconFormulirreporting iconDasbor pelaporantemplate iconTemplat
Integrasi utama
Asana icon



  • GoodRX needed a work management solution that would function across the whole organization, not just individual teams.

  • Teams didn’t have a shared space to communicate about work and share information in a way that was easy to track.

  • Work for different teams was siloed and fractured, leading to inefficiencies.


  • GoodRx uses Asana across the entire company to request, track, and report on work.

  • Teams brought request workflows into Asana, streamlining cross-team collaboration.

  • Shared projects and reporting give teams visibility and break down silos. 

  • Every new hire is trained in Asana, with customized training for each team.


  • Saved 125 workdays per year across more than 400 employees. 

  • Increased visibility into work happening across the company by managing it all in one platform.

  • Improved resource planning with better reporting on completed work and finished projects.

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Before COVID-19, Asana was our bible for the team. Now, it’s even more so. Rather than talking to my coworkers on the other side of the table, we’re communicating in Asana comments. We’re still able to track everything that’s going on without being there in person.”
Tori Marsh, Director of Research

Breaking down silos with one source of truth

GoodRx needed a tool that was flexible enough for every team to use, but comprehensive enough for running the entire business.

Asana gave GoodRx a framework to collaborate across teams and share information without wasting time on back-and-forth.

Streamlined request workflows enable smoother collaboration

  • GoodRx uses Asana across the entire company to request, track, and report on work. 

  • Shared projects, like the Editor’s Project where requests to edit content are managed, make it easy for every team to have visibility into work. 

  • Forms and template tasks streamline requests while ensuring teams get all of the information they need upfront which saves an average of 39.75 workdays per year. 

  • Every external request is logged in Asana as well, so they can maintain one central source of truth.

Improved reporting informs decision-making

  • Because everything is done in Asana, teams have access to all completed work, and can view old work with Advanced Search reports.

  • That way, team members can see how much work they completed in a certain amount of time to inform future planning and resource needs—or, just for fun, throw it all the way back to 2018 to see how much their work has evolved since then.

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Housing tasks in multiple projects is a game changer. It’s really helpful that I can have a task that lives in both the research project and the editors’ project, so we can both access it.”
Tori Marsh, Director of Research

Collaborating seamlessly with internal and external stakeholders

The research team needed a way to collaborate with all types of team members—both internally and externally. Without an effective work management tool, it was hard to communicate about work and share documents in a way that was easy to track. Instead, the research team would end up with long email or messaging threads, and important information would get lost in the chaos.

Asana gave the Research team the visibility they needed to efficiently track information and requests.

Streamlined onboarding helps the team scale

  • The research team operates mainly out of one central project.

  • The first section in that project is called the Welcome Section, which includes team goals, communication information, onboarding content, and more.

  • New hires are encouraged to dig into those tasks to learn more about how the team operates.

Improved visibility promotes accountability

  • The Research team frequently adds tasks to multiple projects, which improves visibility and accountability so they hit their deadlines.

  • By viewing tasks in multiple places, they can track requests in their core project, but also add tasks to any relevant projects for editors, media reporters, or external Guests in Asana.

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We needed a way to track all of our stories and research without trampling over each other. We didn’t have a way to know who was working on what throughout the process.”
Tori Marsh, Director of Research

Moving faster with centralized communication

The marketing team needed a way to coordinate their work, which is split into two teams: the online team, which works on digital marketing, and the offline team, which focuses on traditional marketing. The two teams manage totally separate workstreams, but they still need visibility into what the other is working on in order to market effectively. Without a work management tool, their work was siloed and fractured.

Asana gave marketing a source of truth to communicate across the online (digital marketing) and offline (traditional marketing) teams, helping them work more efficiently.

Standardized processes speed up onboarding

  • The marketing team starts new hires off with a guide in Asana about which element of their tech stack to use when. They have specific guidelines in order to ensure that requests, communication, and work are all happening in the right place. 

  • Once new hires have learned their tech stack, they get their own personalized walk through of Asana to focus on how they will use the tool each day.

Centralized communication helps marketers move faster

  • Team members can easily view and add themselves to any relevant tasks they need to keep track of. Even if they miss a day or take time off, they can always stay up to date with comments on tasks. 

  • This saves them an average of 79 workdays per year because they don’t waste time asking teammates for updates or context switching back and forth between emails. 

  • Because Asana tasks only have one assignee, marketers always know who the point person is for work.

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There are three main benefits of using Asana for our team. We became more efficient, we are able to contain our communications in a shared space, and we are able to cross-functionally collaborate better than ever before.”
Catherine Galutera, Marketing Operations Team Lead

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The GoodRx team is dedicated to publishing research and reaching more people, so they can help Americans access the care they need at a price they can afford. And, as always, they’ll be using Asana to track their work and tell those stories.

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