Our principles for helping humanity thrive with AI

Asana's principles for helping humanity thrive with AI

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Our mission is to help humanity thrive by enabling the world's teams to work together effortlessly.

At Asana, we believe AI should be used to empower individuals, to foster new connections across teams, and to ignite and celebrate shared victories.

We commit to using AI in service of helping humanity thrive, always.

Achieving this vision for the application of AI requires meaningful co-creation between us, our customers, and our partners.

While this is a new and exciting chapter, our approach should feel familiar. At Asana, our values shape everything we do, from our product to our culture. They will also guide our approach to AI.

Here are our human-centered AI principles:

1. AI should help people achieve their goals

2. We design for human + AI teams

3. People are accountable for decisions

4. We are committed to safety—in the short and long run

5. We promote transparency, in practice and in product

At Asana, we do not just see a future powered by AI. We see a future where AI and human ingenuity combine to radically improve how teams work, unleashing the full potential of every business and organization. That is the future we are building together—one feature, one team, and one step at a time.