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[case study] Media-image-Parfums-Christian-Dior

Parfums Christian Dior brings fragrances to market faster with Asana

When Parfums Christian Dior launches a new fragrance, the planning and process team must coordinate the work of 350+ employees. Before Asana, they relied on complicated spreadsheets to track plans. Now, they launch products faster by effectively communicating, collaborating, and managing all work in Asana.

Over de klant

Since the launch of its first perfume in 1947, Parfums Christian Dior has been known for its visionary brand and timeless products. Today, it’s a member of the LVMH family, the world's largest luxury group.

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  • Before Asana, the Marketing Planning & Process team relied on complex, manual spreadsheets to track work.

  • Without a centralized platform, they communicated in disconnected emails, which dragged out their process and delayed work


  • Now, the team uses Asana as one centralized workspace, reducing time spent bringing new products to market.

  • They’ve centralized communication about their work in Asana, boosting transparency across the organization.


  • Accelerated product launches: A collaborative and faster way to launch Parfums Christian Dior products and campaigns

  • Simplified approval process: Easy, two-click approvals on mobile to speed up development time

  • Increased accountability: Leaders enjoy more transparency and accountability in product launch process

quotation mark
If you're developing perfume, it's not the same thing as developing skincare. And if you're developing a product, it's not the same as developing the advertising. We needed a tool that could adjust, and Asana was the perfect transformation from spreadsheets and all the work they had created.”
Thibault Delavault, Marketing Planning & Process Manager

How Asana helps Parfums Christian Dior work smarter

Teams have more time for their most important work

The planning and process team now captures status updates, project notes, and deadlines for product launches in one place: Asana. There’s no need to trawl through spreadsheets, pester colleagues for updates, or search through their shared drive for files, because they are all now associated with the right Asana task. Because of the time savings, the team has more availability to drive products forward and do the work they love.

Built-in visibility for improved collaboration

Departments collaborate closely thanks to transparency

With Asana, there is now more transparency across the organization, which allows departments to work in sync. 

Achieving goals with cross-functional collaboration

  • Because teams can easily see what others are working on, they can more effectively partner together on product launches.

  • Operations, for example, can now see what’s happening in formula development, and the digital team knows what’s going on in merchandising. It’s simply much easier to work toward common goals. 

  • Meanwhile, leadership gets a bird’s-eye view of the business.

Streamlining approvals right from their phone

  • Approvals are much easier now too—as easy as a few clicks on the Asana mobile app. 

  • Tasks no longer fall through the cracks and everyone knows who is doing what, which ultimately leads to faster time-to-market for Parfums Christian Dior products.

quotation mark
It’s nice to have different views in Asana: detailed ones for the team, and a high-level one for leadership to see all projects in the brand at once.”
Thibault Delavault, Marketing Planning & Process Manager

Developing the future of fragrances and cosmetics in Asana

The team plans to bring more of their workflows into Asana. They also plan to produce dashboards and progress reports in Asana via a Power BI integration. As the team continues to innovate with new workflows and processes in the forward-thinking spirit of Christian Dior, his House continues to bring innovate products to the world faster.

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