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Hero Image Quora Case Study

Quora streamlines their bug tracking process with Asana


Standardized processes

Created an end-to-end bug tracking process from 1 form per team into into one single company-wide form

Cross-functional alignment

Increased cross-functional visibility, especially between engineering and non-engineering teams

Decreased duplicative work

Reduced duplicative work because everyone at Quora now shares a central source of truth

BedrijfsomvangMiddelgrote onderneming
Belangrijkste workflows
Bug trackingProjectbeheer
Belangrijkste functies
portfolio iconPortfolio'sreporting iconRapportagedashboards

Quora is an online knowledge-sharing platform that enables people to gather around a question they care about and get answers. On Quora, users can share facts or their opinions, depending on the question. From useful things you can learn in ten minutes to great uses for Asana, if someone has asked it, the answer is probably on Quora.

But bringing people together over the world’s knowledge doesn’t come without its own challenges. For Elynn Lee, the product manager on the Internationalization team, one of those challenges was bringing Quora to 23 new languages to better serve their global community. To do that, the Quora product development teams have built a process of continuous deployment to ship new features and functionalities often—but their bug tracking system couldn’t keep up.

Historically, the bug tracking process was owned and managed by the product development team, through a tool the team had access to. But their tool was causing siloed workstreams and reduced project visibility, because:

  • All Quora team members were encouraged to submit bugs, but only certain members of the product development team had access to their bug tracking tool.

  • Only teams who pushed code gained access to the bug tracking tool—other teams would need to request access to the tool, which caused a lot of manual work.

  • Any supplemental questions had to be managed via email or Slack, which led to critical information delays.

  • To manage their system, Quora engineers had to create custom features to make the bug tracking system for their team.

  • Quora product developers had to maintain 1 unique bug tracking form per team.

Elynn knew there had to be a better way, so she took on a challenging new project: to connect the whole company and find a system everyone could access.

Q: Is there a better way to submit and track bugs?

Elynn took charge of finding the right tool for the company to track and manage their bug reporting process. She started by interviewing other product development teams to make sure the new tool could support the features they liked in their current system, while still solving critical pain points, like finding a tool that didn’t have to be constantly managed and customized and prioritized by Quora’s Product Platform team. Then she interviewed teammates across various non-product development teams—including legal, finance, and product—to learn what they wanted out of the bug tracking system.

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We needed a platform that would allow us to track bugs and manage projects. A tall order that many people thought didn’t exist—until we found Asana.”
Elynn Lee, Product Manager, Quora

Specifically, the Quora team needed a tool that provided:

  • A central place to manage projects so responsibilities and progress was clear to cross-functional stakeholders and work didn’t fall through the cracks.

  • A single, standard channel to submit bugs to the product development teams that they could then triage and manage in one place.

  • A way to capture task metadata to make routing and triaging bugs easier.

  • A system that they could build out and customize on their own without engineering support.

Elynn’s Internationalization team used Asana, so while Quora’s wishlist was ambitious, she knew it was attainable. Asana was also easy for engineering and non-engineering teams to adopt, which made it stand out from competitors who were less user-friendly. This checked Elynn’s personal box: that the tool she chose could be used by everyone in the company, not just the product and engineering teams.

Q: What else can Quora do in Asana?

For Elynn, gaining visibility into Quora’s bug tracking was just the beginning. She also knew teams could benefit from using a centralized work management platform to track all of their work in one place.

Because Asana worked for both engineering and non-engineering teams alike, Elynn prepared to roll out Asana for additional uses: to track all of Quora’s quarterly projects in Asana. Previously, each team was using their own work management tool—in fact, Elynn’s team was using Asana—to track and manage work.

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It was nearly impossible to track down an actual project or get a status update on the progress of work because every team tracked their work in a different place.”
Elynn Lee, Product Manager, Quora

With Portfolios, teams can now track work across multiple projects and get a bird’s-eye view of progress reports across initiatives. Team leads can also craft weekly status reports with Status reporting just a few clicks. Then company members would be able to view all of a team’s progress reports from the Portfolio level.

Q: How do you roll out Asana to the entire organization?

To help Quora adopt Asana, Elynn took a two pronged approach:

  • Bug tracking: Elynn started by creating a document to establish new Asana bug tracking conventions. To create this document, Elynn partnered with the bugs team, which consists of one engineer from each team. Their document answers any potential questions Quora team members might have, like how to submit a bug, how to triage a bug, and what to do if a bug is assigned to you. That way, everyone could confidently get started with bug tracking in Asana right away.

  • Project and portfolio management: Elynn knew she also wanted to incorporate portfolio management at Quora, in order to increase visibility into each project’s status. To roll out Portfolios to the Quora team, Elynn put her Asana experience to work by creating example workflows to demonstrate how teams could best use Asana for project and portfolio management. Each team lead created a Portfolio for their team, and project leads were encouraged to add projects to their team’s Portfolio. Teams are encouraged to track whatever they wish in the projects—the only requirement is that every project lead share weekly updates so team leads can get a bird’s-eye view of each project’s status from the Portfolio level.

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Because I had a lot of experience with Asana, I really pushed for it, because I was confident that it worked well not only individual work tracking, but for team collaboration and work management.”
Elynn Lee, Product Manager, Quora

As a platform for online knowledge, the Quora team didn’t stop their Asana onboarding process there. Elynn also created an internal Slack channel to answer any one-off questions and provide a space for team members to come together over Asana tips and tricks. The Quora team also wouldn’t be complete without sharing their knowledge to others on Quora. Quora users—both Quora employees and curious internet users—can access an Asana Space to share Asana tips, screenshots, and best practices.

Q: How is Quora using Asana today?

The Quora team has come a long way from siloed work and fractured visibility. Today, all actionable work lives in Asana, and team leads share progress reports weekly. Portfolios of team tasks and projects are shared out at the company level, so cross-functional collaborators across Quora can stay updated on project progress.

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The expectation is that every project a team is working on has an associated Asana project report. Team leads create weekly progress reports, which we share via Portfolios with the whole company.”
Elynn Lee, Product Manager, Quora

Additionally, all bug tracking lives in Asana. As a result, every Quora team member is able to easily submit new bugs through one central Form, which routes to a single project. Team members select which team the bug should be routed to in a drop-down option. Asana Rules then notify those team members about the new bug, so work gets triaged faster and more efficiently.

For extra visibility into their bug tracking process, the Quora engineers built a custom API with Asana, which adds the form submitter as a collaborator on the task. That way, the person who submitted the form can stay updated, answer additional questions, and get notified when the bug has been fixed.

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Before, it was nearly impossible to get visibility into work being done across teams and the company because people were using different tools. Now that all of our work is centralized in Asana. This visibility has been a game-changer for us.”
Elynn Lee, Product Manager, Quora

Q: What’s next for Quora?

Having built visibility and connection internally, Quora is bringing that opportunity to their users. Recently, they launched Quora Spaces, where users can create curated Quora content about a particular topic or subject. Elynn and her team are working to bring Spaces to as many languages as possible so any Quora user can create a Space. Popular Spaces include Simplify Your LifeMachine Learning and Straight From the Source.

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