Our principles for helping humanity thrive with AI

Asana's principles for helping humanity thrive with AI
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AI has joined the team. Learn about Asana's approach to AI, designed to help organizations make better decisions and maximize impact.

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Our mission is to help humanity thrive by enabling the world's teams to work together effortlessly.

At Asana, we believe AI should be used to empower individuals, to foster new connections across teams, and to ignite and celebrate shared victories.

We commit to using AI in service of helping humanity thrive, always.

Achieving this vision for the application of AI requires meaningful co-creation between us, our customers, and our partners.

While this is a new and exciting chapter, our approach should feel familiar. At Asana, our values shape everything we do, from our product to our culture. They will also guide our approach to AI.

Here are our human-centered AI principles:

1. AI should help people achieve their goals

We focus on helping individuals and teams achieve their goals and helping organizations deliver on their mission faster. AI should be used in service of augmenting, supporting, and celebrating people’s contributions like never before. Humans should always set the destination; AI will help them get there.

At Asana, we do not just see a future powered by AI. We see a future where AI and human ingenuity combine to radically improve how teams work, unleashing the full potential of every business and organization. That is the future we are building together—one feature, one team, and one step at a time.

More about AI at Asana

Meet Asana AI

Meet Asana AI

See how AI is joining the team to help organizations make better decisions and maximize impact.

See it in action

How AI can make work more human

Asana CEO, Dustin Moskovitz, talks about a world where people are thriving in their jobs because of A.I., not in spite of it.