How Leading Brands Streamline High-Stakes Campaigns

Peak season is retail’s defining moment. Demand spikes, timelines compress, and every channel needs to fire in perfect sync. The challenge isn’t just producing more campaigns faster; it’s orchestrating all of them with clarity and precision.

In this ADWEEK webinar, Kristen Brophy, SVP and Head of Marketing at ThredUp, pulls back the curtain on how her team executed a complete brand transformation while running multiple seasonal campaigns during their high-stakes quarter with Asana.

This isn’t theory. It’s a real-world playbook for bringing clarity to complex work, protecting brand consistency, and moving faster when it matters most.

Takeaways:

• The blueprint ThredUp used to manage a rebrand and peak-season campaigns simultaneously

• Proven strategies for using Asana to eliminate bottlenecks and keep cross-functional teams in perfect sync

• Forward-looking insights on building workflows now that will give your team a competitive edge tomorrow