How to scale your marketing campaigns 4x: Lessons from the NCAA’s Olympic campaign

Struggling to scale content across teams and time zones? Discover how the NCAA built repeatable workflows that quadrupled content output, and how you can, too.

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How the NCAA scaled their marketing campaigns with Asana

For the 2020 Tokyo Games, the NCAA’s communications campaign, Olympians & Paralympians Made Here, was small but impactful. For Paris 2024, they set a bold goal: triple content production. Then, they shattered it.

With Asana powering their operations, they scaled storytelling by 4x, connected contributors across time zones, and built streamlined workflows that allowed them to simplify and scale. 

Take a behind-the-scenes look at how they pulled it off, and discover proven strategies to help your team:

  • Accelerate content production with standardized processes that speed up execution without sacrificing quality.

  • Connect cross-functional teams and external partners in one platform to keep work moving and goals on track, even across multiple time zones.

  • Extend the impact of your assets with team-wide visibility into what’s coming next, so work can be planned, reused, and amplified across channels.

Whether you're leading a global campaign or looking to level up your team's operations, this is your blueprint to go bigger—with clarity and control.