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마케터들은 이미 AI의 가치를 보고 있습니다. 44%는 적어도 매주 자신의 업무에 AI의 기능을 활용하고 있으며, 이는 평균 지식 근로자(36%)보다 훨씬 높은 수치입니다.
4,500명 이상의 전문가를 대상으로 한 광범위한 설문조사를 포함한 독창적인 연구를 기반으로 한 The Work Innovation Lab의 최신 플레이북은 마케터가 이러한 AI의 복잡성을 헤쳐나갈 수 있는 전략적 로드맵을 제공합니다.
실행 가능한 인사이트를 확인할 수 있습니다.
마케팅에서 AI 활용: 인간의 손길을 희생하지 않고 창의적이고 전략적인 이점을 위해 AI를 활용하는 방법을 배웁니다.
마케팅 고유의 과제 극복하기: 크리에이티브 통제력 상실 가능성, AI 도구 사용과 관련하여 '게으름'이라는 오명 등 마케터들이 흔히 우려하는 문제를 해결합니다.
통합된 AI 전략 구축: 인간 중심의 접근 방식이 어떻게 우려를 혁신의 기회로 전환할 수 있는지 알아봅니다.
AI 공급업체 선택: 마케팅 목표에 부합하는 AI 도구를 선택하고 데이터를 보호하며 향후 성장을 위한 확장성을 제공하는 방법을 알아봅니다.
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