Asana for marketing
Where marketing connects work to revenue
Mobilise around clear goals, get more impact from your resources and confidently scale any campaign workflow.
Launch campaigns faster with Asana
Asana boosts collaboration and accelerates campaign production.
92%
of marketing C-suite say their teams work better together1
+22%
productivity for marketing teams2
50%
faster campaign production at Spotify3
The value of Asana
Make every campaign count.
Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.
Clarify marketing priorities.
Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.
Accelerate campaign impact
Campaign data, workloads, handoffs and more – track it all in one platform so you can remove blockers and adjust resources quickly.
Scale GTM production
Free up your marketing team by automating and standardising key workflows, from creative production to agency collaboration.
How marketing teams can use Asana
- Marketing planning
- Creative workflows
- Campaign production
Reinvent marketing planning
Unite marketers around common goals, then track progress across initiatives in one central hub.
Foster accountability by showing how everyone’s work supports business-critical objectives.
Update goal progress automatically by syncing data from Salesforce.
Get AI recommendations to unblock work when goals are at risk.
Speed up creative processes.
Automate workflows from start to finish, so creatives have more time to create.
Kick off work faster by standardising requests across your company.
Automate repetitive steps like assigning work, handoffs and stakeholder notifications.
Connect creative tools with Asana so stakeholders can review, make comments and approve in one place.
Increase your campaign ROI
Keep campaigns on track and on message.
Get a bird’s-eye view of every campaign.
Eliminate inconsistent messaging by organising campaign assets and guidelines.
Keep stakeholders in the loop.
Recognised as a leader by top analyst firms
A Leader in the Gartner Magic Quadrant for Collaborative Work Management⁴
A Leader in the The Forrester Wave™: Collaborative Work Management Tools Report⁵
A Leader in the IDC MarketScape: Worldwide Collaborative Work Management Vendor Assessment⁶
Enterprise-grade security
More than 85% of Fortune 100 companies use Asana⁵. Asana scales with your team, thanks to industry-standard security and compliance.
Connect your favourite tools
Connect your favourite tools
Asana integrates with 270+ apps so marketers can access information seamlessly, no matter how many tools they use.
Company Size
Mid-Market
Industry
Retail / Fast-Moving Consumer Goods (FMCG)
With a system like Asana, we can understand where to streamline our work and what steps we can take to truly maximise our impact. This allows us to focus on the work that matters - driving brand awareness and revenue.
Ruby Pughe
Senior Manager, Marketing Operations
Marketing insights
Unlock the latest marketing research and tips to get the most out of Asana.
Skill up. Move up.
Get certified with the Collaborative Work Management Certification programme and help your business reach its goals while you achieve your own.
Asana for marketing
See Asana in action
Watch the demo to see how marketing teams can reinvent marketing planning, increase campaign production and leverage AI to automate workflows—all in one place.
Smarter marketing, better results
Spend less time coordinating and more time crafting impactful, revenue-driving campaigns.
Asana Quarterly Customer Survey
IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023
See the 2024 Gartner® Magic Quadrant™ for Collaborative Work Management (CWM). GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the US and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks and The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
See The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report. The Forrester Wave: Collaborative Work Management Tools, Q4 2022. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings and comments. Forrester does not endorse any vendor, product or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgement at the time and are subject to change.
IDC MarketScape: Worldwide Collaborative Work Management 2023–2024 Vendor Assessment – Uniting Teams, Data and AI for Flexible Work, Doc #US49434923, December 2023