A smarter way to market
Asana for marketing

Where marketing connects work to revenue

Mobilise around clear goals, get more impact from your resources and confidently scale any campaign workflow.

92%

of marketing C-suite say their teams work better together1

+22%

productivity for marketing teams2

50%

faster campaign production at Spotify3

1. Asana Quarterly Customer Survey, 2. IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023, 3. Spotify.

The value of Asana

Make every campaign count

Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.

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Clarify marketing priorities

Stay on track with AI

Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.

Accelerate campaign impact

Accelerate campaign impact

Campaign data, workloads, handoffs and more—track it all in one platform so you can remove blockers and adjust resources quickly.

Scale GTM production

Scale GTM production

Free up your marketing team by automating and standardising key workflows, from creative production to agency collaboration, on one AI-powered platform.

How marketing teams can use Asana

Reinvent marketing planning

Reinvent marketing planning

Unite marketers around common goals, then track progress across initiatives in one central hub.

  • Foster accountability by showing how everyone's work supports business-critical objectives.

  • Update goal progress automatically by syncing data from Salesforce.

  • Get AI recommendations to unblock work when goals are at risk.

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Recognised as a leader

The Forrester Wave™: Collaborative Work Management Tools, Q2 2025

A Leader in The Forrester Wave: Collaborative Work Management Tools 2025 Report

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Official G2 award badge for 2025's Top 100 Best Software Products. This emblem recognises the highest-rated software solutions, ranked by G2 based on authentic, verified user reviews and customer satisfaction.

A leader in Work Management and OKR Software with more than 12,000 user reviews

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Enterprise-grade security

Enterprise-grade security

More than 85% of Fortune 100 companies use Asana4. Asana scales with your team, thanks to industry-standard security and compliance.

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Spotify

Enterprise

Technology

Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals.

Eugenia Contreras

Associate Manager, Spotify

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Integrations

Connect your favorite tools

Asana integrates with 270+ apps so marketers can access information seamlessly, no matter how many tools they use.

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Zoom

Make meetings actionable with tasks, action items and searchable transcripts in Asana.

Title card for the webinar 'Going for Gold: How NCAA scaled their Olympic campaign 4x with Asana', with speakers Jaelyn Arndt, Associate Director of Communications at NCAA; Wilson Leung, Technical Product Manager at Asana; and host Hannah Lee, PMM Asana
Webinar
Scale your campaigns 4x with the NCAA

See how the NCAA drove Olympic campaign success through streamlined content, improved collaboration, and stronger ROI.

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Unlock Your Team's ROI Potential

Discover how much time and productivity your team could unlock with better work management. Get measurable results in minutes.

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Skill up. Move up.

Get certified with the Collaborative Work Management Certification program and help your business reach its goals while you achieve your own.

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The only platform that can support your company at any scale.

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