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行銷人員已經從 AI 中看到了價值。 44% 的受訪者至少每週都在其工作中利用 AI,遠高於知識工作者的平均數 (36%)
在原始研究的基礎下,包括對 4,500 多名專業人士的廣泛調查,The Work Innovation Lab 的最新攻略提供了行銷人員如何駕馭這些 AI 複雜性的策略性藍圖。
在以下幾個幾個方面,您可以找到可據以行動的深入解析:
將 AI 用於行銷:瞭解如何在不犧牲人性化的情況下,利用 AI 獲得創意和策略優勢。
克服行銷獨有的挑戰:解決行銷人員的常見問題,例如可能失去創意控制以及使用 AI 工具時的「懶惰」污名。
建立統一的 AI 策略:瞭解以人為本的方法如何將憂慮轉化為創新機會。
選擇 AI 廠商:瞭解如何選擇符合您行銷目標的 AI 工具、保護您的資料,並為未來的成長提供擴展性。
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