Leverage AI to amplify human potential and drive organizational success
Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)
Backed by original research including an extensive survey of over 4,500 professionals, the latest playbook from The Work Innovation Lab provides a strategic roadmap for how marketers can navigate these AI complexities.
You'll uncover actionable insights on:
Using AI in marketing: Learn how to leverage AI for creative and strategic advantage, without sacrificing human touch.
Overcoming challenges unique to marketing: Address common concerns for marketers such as the potential loss of creative control and the stigma of "laziness" around using AI tools.
Building a unified AI strategy: Discover how a human-centric approach can turn apprehensions into opportunities for innovation.
Choosing AI vendors: Find out how to choose AI tools that align with your marketing goals, protect your data, and offer scalability for future growth.
And so much more.