Asana is a labor of love for us. But it was born from a pain common to almost everyone who has worked on a team: despite working alongside smart and organized people, we spend too much time doing “work about work”. This wasted energy - writing and reading emails, attending status meetings, and tracking down updates - slows us down, reduces our collective output and keeps us from setting larger goals.
Our founders, Dustin Moskovitz and Justin Rosenstein, shared their frustration over this universal loss of productivity while they were both leaders at Facebook. They concluded that technology was failing us. The tools we had all grown accustomed to using - email, documents, wikis - simply weren’t enough to support the scope of their ambitions. So, over several months, they built a new web application that quickly became central to Facebook’s internal coordination. As teams adopted it, the effect was palpable: there were fewer meetings, the volume of emails went down, they got more done with less effort.
The opportunity to vastly increase team productivity was not unique to Facebook, or even just technology companies. We believe it's possible for every organization in the world. So, Asana was started, with a mission to increase the potential output of every team’s efforts: to empower humanity to do great things.