# From Vision to Execution: How Asana's CMO Does Annual Planning

> In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned.

Source: https://asana.com/resources/vision-execution-annual-planning

## From vision to execution: how Asana's CMO does annual planning

- [Vision to execution: How to align goals and OKRs across teams](/zh-tw/resources/vision-execution-annual-planning)

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策略規劃

商業策略

#### 內容撰稿人

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ...

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?

Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can:
- Enable holistic capacity planning for centralized functions
- Centralize team communication and create clarity
- Create a shared space for marketing leadership to share priorities and async updates

- [行銷](/resources/marketing)

- [Marketing strategy template](https://asana.com/templates/marketing-strategy)

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- [行銷攻略](/zh-tw/resources/marketers-playbook)

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#### Asana 內容主管

現代的行銷工作狀況非常複雜，我們每年都必須應付比以往更多的平台、內容及格式。持續充實新知並維持戰力是艱鉅的挑戰，即便對於最有經驗的行銷領導者也是如此。要做的事情非常多，因此行銷團隊需要高度整合的結構，讓他們能保持工作進度並達成目標。以下的指南說明如何建立可將行銷策略轉換為成果的流程。瞭解如何：識別您的團隊在規劃及推動行銷活動時的常見挑戰瞭解造成這些挑戰的深 ...

- [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf)

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#### 內容撰稿人

- [如何將行銷活動擴大 4 倍：NCAA 奧運會活動的經驗](/zh-tw/resources/ncaa-scaled-olympic-campaign-asana)

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專案規劃

針對 2020 年東京奧運會，NCAA 的溝通活動「Olympians & Paralympians Made Here」規模雖小，但影響力卻很大。 針對 2024 年巴黎奧運會，他們設定了一個大膽的目標：將內容產量增加兩倍。 然後，他們超越了這個目標。藉助 Asana 為其營運提供支持，他們將故事敘述的規模擴大了 4 倍，連結了跨時區的貢獻者，並建立了簡 ...

Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.