# 如何設定和追蹤延伸性目標以啟發您的團隊 > 如果您的團隊需要一點動力，請考慮設定延伸性目標。這些雄心勃勃的目標可以激勵您的團隊，並提升他們的績效。 Source: https://asana.com/resources/stretch-goals ## 設定並追蹤延伸性目標以啟發團隊的方法 #### Summary Stretch goals are ambitious targets designed to challenge your team and help them grow. In this guide, you'll find out what stretch goals are, how they differ from OKRs and SMART goals, and how to set, track, and reach them. You'll also see the benefits, common challenges, real-life examples, and practical tips to motivate your team.If you always reach every goal you set, it might be time to ask if you’re really pushing yourself. Real progress often comes from setting some goals that feel a bit out of reach. These are known as stretch goals. Stretch goals are deliberately challenging goals that you can set for yourself, a project, or even your entire organization. The latter is called [Big Hairy Audacious Goals (BHAGs)](/resources/bhag-big-hairy-audacious-goal). This article explains what counts as a stretch goal, how stretch goals compare to OKRs and SMART goals, how they can boost team performance, and how to set stretch goals that inspire your team. ## What are stretch goals? Stretch goals are ambitious targets meant to push your team past what they’ve done before. While regular goals are within easy reach, stretch goals aim for results that are tough but still possible, usually about 50 to 70% higher than your current performance. Even if you don’t reach your stretch goal, it’s a great way to step outside your comfort zone and aim higher. Whether you meet them or not, stretch goals can also help you set better targets in the future. For example, if you sold 5,000 products last quarter, a stretch goal might be to sell 8,000a 60% jump that’s challenging but possible. Aiming for 15,000, though, would likely be unrealistic. - [閱讀：衡量成功的 22 種商業目標類型](/resources/business-objectives-examples) At Asana, we love setting stretch goals. We aim to hit about 70% of our quarterly goals so we know that we're truly challenging ourselves but also so we can calibrate better goals for the upcoming quarter. ### Types of stretch goals Not all stretch goals look the same. There are two main types you should know about: - **Vertical stretch goals** raise the bar on your team's existing work. For example, pushing a customer satisfaction score from 75% to 95% within the same quarter. - **Horizontal stretch goals** challenge your team to expand into unfamiliar territory, like launching a campaign for a completely new audience segment. These goals often require new skills, new approaches, or additional resources. Understanding the difference helps you choose the right type of stretch goal for your team's current position and growth direction. - [藉助 Asana 設定並實現目標](/features/goals-reporting/goals) ## Stretch goals vs OKRs and SMART goals If your team already uses a goal-setting method, you might wonder how stretch goals fit in. Here's how they compare to two of the most common approaches. ### Stretch goals vs objectives and key results (OKRs) [Objectives and key results (OKRs)](/resources/okr-meaning) are a way to set goals that pairs a qualitative objective with measurable key results. Stretch goals and OKRs are related but not the same: a stretch goal can serve as an aspirational key result within an OKR cycle. Many OKRs are "committed," meaning the team is expected to achieve them in full. Aspirational OKRs, however, are designed to push your team's capabilities, and these are where stretch goals thrive. A common benchmark is to target 60–70% completion on [aspirational OKRs](/resources/setting-okrs). ### Stretch goals vs SMART goals SMART goals are specific, measurable, attainable, realistic, and time-bound. Stretch goals can still follow the SMART structure, but the target itself is intentionally more ambitious than what feels immediately attainable. The key difference is in the level of difficulty: if hitting the goal requires new thinking, new skills, or a completely different approach, it's likely a stretch goal. You don't have to choose one method over the other. ### How they compare at a glance Stretch goals OKRs SMART goals **Purpose** Push beyond current capabilities Align teams around measurable outcomes Keep goals grounded and achievable **Expected completion** 50–70% 70–100% (varies by type) 100% **Best for** Innovation and growth Organization-wide alignment Clear, predictable outcomes **Risk level** Higher Medium Lower **Can they overlap?** Yes, as an aspirational OKR or a SMART-structured stretch goal Yes, aspirational OKRs are stretch goals Yes, stretch goals can follow SMART criteria ## Examples of stretch goals There's often a fine line between a project goal, a stretch goal, and a sheer impossible goal. Below are some examples of ambitious but realistic stretch goals. **Stretch goal for small businesses:** Open a second brick and mortar location as a [long-term goal](/resources/long-term-goals) for your small business. - **Why it's a stretch goal:** If your small business is doing well but you're not quite ready to open a second store right now, it's a great option to make this a stretch goal. As such, it can keep you and your team motivated while you dream of opening a new storefront in the future. **Stretch goal for project management:** Increase your company's revenue by 50–60% by the end of the year. - **Why it's a stretch goal:** If you increased revenue by 35% last year, 40% would be a great goal for the following year. However, that's not really stretching it. By setting the bar a little higher, to 50% or even 60%, you're defining an ambitious stretch goal. **Stretch goal for a sales team:** Become the top-performing sales team in the company by the end of the quarter. - **Why it's a stretch goal:** If your sales team has consistently been among the top 10 performers, setting this goal is ambitious but not impossible, exactly what you want out of an inspiring stretch goal. ## Benefits of stretch goals Stretch goals can help you boost [team effectiveness](/resources/team-effectiveness) and increase [team morale](/resources/team-morale-tips). Some of the biggest benefits of stretch goals include: - **Innovation:** Stretch goals can breathe new life into a stale work environment. If your team has been lacking the creativity and spirit to drive a project or your organization forward, a stretch goal can help them feel inspired again. - [Productivity](/resources/how-to-be-more-productive)**:** Stretch goals can be the perfect motivator for a team that needs a boost. Ambitious goals help your team focus on their highest-impact work, which is exactly what you want from them. - **Commitment:** Stretch goals are often ambitious because they're directly linked to your [strategic goals and objectives](/resources/strategic-goals-objectives). When your team feels like they're contributing to the overall success of your business, they're more likely to work hard because they want to see those results. - **Enthusiasm:** An inspiring stretch goal can encourage your team to use available resources and get more creative in finding problem-solving methods. Most importantly, these benefits can increase your team's and your organization's [chances of success](/resources/critical-success-factors). The more committed, productive, enthusiastic, and innovative your team is, the more likely you are as a business to reap the benefits of your team's performance. ## The stretch goal paradox Stretch goals aren't for everyone. Before setting one, it's important to evaluate if and when your team is ready for this goal-setting tool. The [stretch goal paradox](https://hbr.org/2017/01/the-stretch-goal-paradox), introduced by the Harvard Business Review, suggests that organizations that should be using stretch goals seldom do and vice versa. Funny enough, stretch goals often work best for teams that are already doing well. If your team is on a roll, they won't feel as intimidated by a stretch goal and are more likely to feel inspired and encouraged to shoot for the stars. Instead of focusing on stretch goals, a struggling team should focus on small wins or even small losses until they're in a better spot. Once this happens, then you can focus on getting the resources you need to accomplish stretch goals. - [閱讀：哪些原因導致專案失敗？7 個常見的原因以及解決方法](/resources/why-projects-fail) ## Pitfalls of stretch goals Stretch goals can be challenging. If you don't set them right, you risk making them a problem rather than a solution. **Risk:** Setting vague, ambiguous, or outrageous stretch goals can make your team feel disconnected, discouraged, or even frustrated. - **Solution:** Set [SMART](/resources/smart-goals) stretch goals. Even a stretch goal should be specific, measurable, attainable, realistic, and time-bound. SMART goals ensure the goals you set aren't unattainable for your team. **Risk:** Stretch goals may be outside of your team's skill set. Teammates who feel like their goals are unattainable may lose motivation. - **Solution:** Communicate that stretch goals offer your team an opportunity to build [workplace adaptability skills](/resources/workplace-adaptability-skills). It's important they know that you don't expect them to do everything perfectly right away. - [請閱讀：職場有效溝通的 12 個提示](/resources/effective-communication-workplace) **Risk:** Stretch goals can feel intimidating. As your team gets closer to the deadline, they may feel pressure rising because they don't think they'll reach the stretch goal. - **Solution:** Use ranges instead of fixed numbers or dates. A goal that states: "I want to grow my business by 500% by December" could be adjusted to something less intimidating, like: "Grow my business by 400–500% between December and March of next year." - [閱讀：超過 100 則有助於激勵並啟發協作的團隊合作語錄](/resources/team-motivational-quotes) **Risk:** Stretch goals aren't necessarily meant to be met. If your team feels like they're failing simply because they didn't hit a goal, you may get the exact opposite of what you were hoping for: an unmotivated and stressed-out team. - **Solution:** Clearly communicate what a stretch goal is and that nobody is going to get in trouble if you miss it. While hitting the goal would be a great success, it's mostly here for inspiration. To quote [Norman Vincent Peale](https://www.goodreads.com/quotes/4324-shoot-for-the-moon-even-if-you-miss-you-ll-land): "Shoot for the moon. Even if you miss, you'll land among the stars." ## How to set and achieve stretch goals There's a difference between dreaming of an accomplishment and setting a stretch goal. Follow these steps to define what your stretch goal will be and how you and your team will achieve it: - **Ask yourself open-ended questions to define your stretch goal.** Think about what the best-case scenario of reaching your stretch goal could look like. How can your team improve its current work processes? How can you positively affect your industry? - **Consider your team's or company's available resources.** Do you have the resources to work toward a stretch goal? Now's the time to find out. - **Set your stretch goal.** Gather your team for this process so they feel [empowered](/resources/employee-empowerment) to take charge of this big goal. Together, you can brainstorm how to [allocate additional resources](/resources/resource-allocation), establish a timeline, and create an [action plan](/resources/action-plan) with stretch targets. - **Track your progress and shoot for the stars.** While your stretch goal isn't always the highest priority for your team, it can still be a great motivator. Track your team's progress and celebrate every [milestone](/resources/project-milestones). - **Evaluate your stretch goal.** If you haven't hit your stretch goal by the end of the time frame, that's OK, it's proof that you set an ambitious target. Take the time to evaluate why you missed it and apply those lessons to your next cycle. Keep in mind that stretch goals shouldn't cause your team to spend more time at work than they already do in a desperate attempt to hit the goal. Rather, stretch goals should be a source of motivation that helps your team feel inspired and productive. ## Dream big, track smart No matter how ambitious your stretch goals are, Asana can help you track them. Our goal-setting software aligns everyone on clear goals and inspires individual action, so your team can focus on what matters most: turning stretch goals into achievements. [Get started](/create-account) today and give your team the clarity they need to reach for the stars. ## Frequently asked questions about stretch goals #### What is the difference between a stretch goal and a regular goal? A regular goal is achievable with your team's current capabilities, while a stretch goal intentionally pushes beyond them, requiring new thinking or a fundamentally different approach. Both are valuable, but stretch goals work best alongside regular goals, not as replacements. #### Can stretch goals work within an OKR way to set goals? Yes, a stretch goal fits naturally as an aspirational key result within an OKR cycle, where teams target 60–70% completion rather than 100%. This lets you balance committed goals with stretch goals that inspire bigger thinking. #### How often should you review stretch goal progress? Review stretch goals at least once a month, or during your regular goal check-in cadence. Frequent check-ins help your team stay motivated, spot roadblocks early, and course-correct without losing momentum. #### What should you do if your team misses a stretch goal? Missing a stretch goal isn't a failure; it's a natural part of setting ambitious targets. Use it as a learning opportunity by reviewing what went well, what didn't, and applying those insights to your next goal cycle. - [目標](/resources/goals) - [什麼是策略計劃？5 步指南](/zh-tw/resources/strategic-planning) 商業策略 目標 #### 作者 策略規劃是一種流程，業務領導者透過此流程規劃組織成長的願景以及達成目標的方式。策略計劃流程可為您組織的決策、成長和目標提供資訊。策略規劃可協助您清楚定義公司的長期願景，並規劃您的短期目標和工作將會如何幫助您實現這些目標。這反過來又能讓您清楚了解組織的發展方向，並確保團隊將注意力集中在最具影響力的專案上。可以這樣看：如果您的目標和願景是地圖上的目的地，那您的 ... - [什麼是目標與關鍵結果 (OKR)？](/zh-tw/resources/okr-meaning) 目標 #### 作者 如果您經常替團隊或公司設定目標，那麼您可能聽過 OKR 一詞。所謂的 OKR (或稱「目標與關鍵結果」) 是一種設定目標的方法，用以幫助團隊設定可衡量的目標。大部分的公司都有設定目標的習慣，然而只有 16% 的知識型員工表示他們任職的公司確實有效地設定並傳達公司所訂立的目標。您可以嘗試使用 OKR 提升員工對目標設定的參與程度，並幫助您的團隊訂定及達成宏大 ... - [如何設定 OKR](/zh-tw/resources/setting-okrs) 目標 靈感與影響力百寶箱 #### 作者 看到成功的企業，很容易讓人認定是這些企業的核心構想造就了它們現在的地位。Intel 發明了微晶片、Netflix 開創了隨選提供的影片串流，而 Google 則打造了現代化的搜尋引擎。然而，只靠一個構想將讓您僅止於此。真正把雜亂無章的新創公司轉而變為業界領先的企業，通常並不是憑藉他們原創的構想，而是他們的執行。例如，Google 是搜尋引擎的代名詞，但並不 ... - [如何使用長期目標成就大事](/zh-tw/resources/long-term-goals) 目標 專案規劃 靈感與影響力百寶箱 #### 內容撰稿人 當您為工作設想一個理想的未來時，您看到的是什麼景象？也許您會設想自己推出一項新的全球性產品並達到破紀錄的銷售數字，或是成功招聘您領域中最優秀的人才。不過，這些夢想場景雖然很容易想像，但實際達成又是另一回事。這就是長期目標可以提供幫助的地方。 設定長期目標有助於將您的夢想轉變為具體目標，讓您可以有意識地努力實現之。除了幫助您完成困難的事情外，它們也是一種有用 ... - [How to set and track stretch goals to inspire your team](/zh-tw/resources/stretch-goals) 目標 策略規劃 領導 商業策略 靈感與影響力百寶箱 - [內容撰稿人](/author/team-asana) If you always reach every goal you set, it might be time to ask if you’re really pushing yourself. Real progress often comes from setting some goals that feel a bit out of reach. ...