# The Ultimate Product Launch Planning Guide [Free Ebook] > Get insider tips from Asana’s former Head of Product Marketing on how she manages the product launch process—from start to finish—with Asana. Source: https://asana.com/resources/product-launch-guide ## The ultimate guide to launching products with Asana - [The ultimate guide to launching products with Asana](/zh-tw/resources/product-launch-guide) 商業策略 策略規劃 #### 內容撰稿人 Launching a new product is no small feat. Before anything makes its way into the world, there’s weeks (if not months) of cross-functional project management to tackle. But just be ... Launching a new product is no small feat. Before anything makes its way into the world, there’s weeks (if not months) of cross-functional project management to tackle. But just because launches are complex doesn't mean they have to feel chaotic. That's where this product launch planning guide can help. ## What’s in this ebook? Get tips from a seasoned product management expert. ### Create a product launch roadmap Successful product launches require strong cross-functional coordination between your product team and stakeholders like sales teams, marketing teams, and customer support. To keep everyone on the same page, you need an overarching launch timeline to track upcoming new product launches, key milestones, and the current launch stage of each new feature. ### Streamline your product launch workflow With so many moving pieces to manage, it can be hard to organize all the pre-launch and post-launch activities you need to complete. Team members need to consider messaging, [digital marketing strategy](https://asana.com/resources/digital-marketing-strategy), product development, customer feedback, and many other details in order to successfully release a great product. Don’t get lost in the weeds—instead, learn best practices to track key information and keep your product launch strategy organized. ### Keep stakeholders in the loop Instead of getting bogged down with check-ins, plan regular asynchronous status updates to let other teams know what you’re currently working on. Benchmark your progress with [key performance indicators (KPIs)](https://asana.com/resources/key-performance-indicator-kpi) and show other teams how close you are to reaching your end goal on launch day. - [商業策略](/resources/business-strategy) - [來自 Asana 領導層的建議：打造強大組織文化的 6 個提示](/zh-tw/resources/types-organizational-culture) 領導 商業策略 #### 作者 在您的組織中，您可能會在準備推出的產品、贏得客戶的方法，以及人員的招聘等事項花費許多心思。畢竟，這些確實也都是公司營運流暢的重要關鍵。然而，組織文化跟這一切同樣重要，卻經常被忽略。如果我們告訴您，良好的公司文化就是讓您的團隊從優質邁向卓越的祕方，您會怎麼想？良好的文化是能夠經營出來的，但這需要團隊的領導階層下定決心全力實行。在 Asana，我們為文化投入時 ... - [制定應變計劃以預防業務風險的 8 個步驟](/zh-tw/resources/contingency-plan) 商業策略 專案規劃 #### 作者 沒有人希望 A 計劃失效，但準備一份強大的 B 計劃是應對任何情況發生的最佳方式。有了可靠的後援計劃，您就可以有效應對非預期事件，並且盡快讓事情重回正軌。應變計劃是一種主動策略，能夠協助您處理事態惡化並確保業務持續進行。在本文中，深入瞭解如何針對非預期事件制定應變計劃，並且制定恢復策略，以確保您的業務維持健康狀態。什麼是業務應變計劃？業務應變計劃是一種策略 ... - [什麼是策略計劃？5 步指南](/zh-tw/resources/strategic-planning) 商業策略 目標 #### 作者 策略規劃是一種流程，業務領導者透過此流程規劃組織成長的願景以及達成目標的方式。策略計劃流程可為您組織的決策、成長和目標提供資訊。策略規劃可協助您清楚定義公司的長期願景，並規劃您的短期目標和工作將會如何幫助您實現這些目標。這反過來又能讓您清楚了解組織的發展方向，並確保團隊將注意力集中在最具影響力的專案上。可以這樣看：如果您的目標和願景是地圖上的目的地，那您的 ... - [建立成功變更管理流程的 6 個步驟](/zh-tw/resources/change-management-process) 商業策略 靈感與影響力百寶箱 #### 作者 改變是幫助組織成功的必要元素。隨著企業成長，您不可避免地會需要實施新工具、嘗試新策略，或打入新市場，還有更多改變不勝枚舉。小規模的變更或不會衝擊很多人的變更，很容易實施，但若您需要實施徹底性的組織變革，又該怎麼做呢？若無妥善的規劃，而試圖實施組織變革可能導致混亂、困惑並降低公司的成長速度。您反倒是需要小心推出變革 (在正式變革之前就有制定好的計劃和支援)， ... Download this free ebook to get insider tips from Asana’s former Head of Product Marketing. Learn how she manages the product launch process—from start to finish—with Asana.