# How HubSpot uses Asana to drive team alignment and scale > Aligning cross-functional teams—especially in a remote environment—is challenging. Hear from HubSpot's Navi Singh to learn how her marketing team drove cross-team alignment and scale with Asana. Source: https://asana.com/resources/hubspot-asana-team-alignment-scale ## How HubSpot uses Asana to drive team alignment and scale When a company grows quickly, it’s hard for teams to stay aligned. In today’s remote work environment, people require an increasing number of technologies to do their jobs effectively, but often lack a central place to coordinate work. As a result, the average person spends [60% of their time](https://asana.com/resources/anatomy-of-work) on work that’s _about_ work—like writing status updates and sitting through alignment meetings—rather than on the strategic work they were hired to do. Aligning cross-functional teams—especially in a remote environment—is challenging. We recently spoke with Navi Singh, a Principal Project Manager at [HubSpot](https://www.hubspot.com/), to learn how their marketing team drove cross-team alignment and scale with Asana. According to Navi, “For an organization to thrive in today’s landscape, teams need processes that allow for clarity, alignment, and scale. That’s where a robust work management platform like Asana comes into play.” Learn more about how Navi rolled out and drove adoption of Asana at HubSpot to bring teams together and drive greater business impact. ## **What made you realize it was time to look for a work management platform?** When I first started at HubSpot, we were using a number of different solutions to communicate and collaborate about work. After a while, the project management team realized that we were all communicating out to stakeholders and tracking our work streams in a very different and manual way. As a result, this lack of consistency led to more work for the project management team. We needed a platform that not only allows stakeholders to have easy-to-digest information at their fingertips but also answers the needs of our creative partners. By worrying less about the day-to-day documentation, our creative partners would spend more time on the actual creative flow. That’s where Asana came in for us. It started as a work management platform to track design and marketing work and expanded to become our solution for reviewing, editing, and collaborating on work across the entire organization. Asana was first adopted by a few of us—the tech early adopters. We had no idea how much it could do for us, but we knew a change was needed. The adoption of Asana spread like wildfire. It started with just our events team, but our whole marketing department is now on Asana. And we’re still continuing to grow.I remember saying to someone, “If Asana can help us this much without any proper training, what could it do for us if it was rolled out properly?” ## **How have your teams started to adopt Asana into daily work routines?** Project managers are always trying to make sure stakeholders and the teams actually doing the work have all the information they need at their fingertips. This becomes a problem when things are too manual for the project manager. So the question always is, “How can we make bridging the gap between stakeholders and our creative partners easier?” Asana allows me to set up projects in a way that the creative team and managers can understand. At the same time, Asana lets me set up reporting for stakeholders too. Asana’s [Universal Reporting](https://asana.com/product/reporting) feature helps me create a custom view that let’s stakeholders consume only the information they are interested in. I also love using Asana’s reporting feature when I present project health to a wider audience. It puts everything into visuals that helps me explain and get through information much quicker. My stakeholders always want different views of the data, and Asana allows me to direct proper communication to each stakeholder with minimal manual effort. ## **Looking ahead, what are you most interested in using Asana for?** As we start to scratch the surface of Asana and what it can do for us, the question that I am always trying to solve is: what can we automate? For example: - Can we take those stakeholder reports and automate them? - Can we turn the creative review process into a seamless integrated system? - Can we set up rules so that certain labels get added on to tickets as they move through the lifecycle of a project? Yes, yes, and yes! That’s what gets me so excited about this journey with Asana. We are now running our media projects exclusively through Asana as well as Q1 planning for most of our marketing initiatives. With [Asana Workflows](https://asana.com/workflows), you can take a project from intake to delivery while ensuring the right people are connected to the right data at the right time. I’ve only just started exploring what the Asana Workflows solution allows. There are endless possibilities for what Asana can do for us here at HubSpot. I am excited for that journey and the business impact it will bring. _To learn more about how the HubSpot + Asana integration can help you automate processes and seamlessly hand-off work between teams and deal cycles, visit_[asana.com/apps/hubspot](https://asana.com/apps/hubspot)_._ 工作流程自動化 - [工作中的 AI：立即開始使用 AI 的實用方法](https://resources.asana.com/ai-at-work?utm_medium=web&utm_source=resource-card&utm_campaign=ai25) 工作中的 AI - [Planning to execution: Connecting goals to work in 2024](https://resources.asana.com/connecting-goals-to-work) 策略規劃 - [發佈管理：制定成功流程的 5 個步驟](/zh-tw/resources/release-management) 敏捷 #### 內容撰稿人 若您曾經歷過軟體發佈，您便會知道事情可以變得多麼複雜。從管理專案時間軸到追蹤截止日期和範疇，一個人需要處理很多事情。這就是發佈管理派上用場的地方。有了正確的流程，甚至連最複雜的任務都能有效管理。發佈管理是一種透過不同階段來管理、計劃和控制軟體更新以提高品質、速度和效率的技術。我們將更詳細地介紹發佈管理流程所包含的內容，並提供一份清單來幫助您開始制定自己的發 ... - [7 個簡易步驟建立可重複的清晰工作流程](/zh-tw/resources/workflow-examples) 專案管理 商業策略 #### 作者 工作流程一詞帶有歧義。對某些人而言，它是一套程序，對其他人來說，它則是一種整理資訊的方法。這個用語的模稜兩可帶來了不小的影響。缺乏對工作流程的明確瞭解會使工作本身變得模糊不清，進而導致效率問題。舉例而言，知識工作者平均花費 60% 的時間處理工作附帶事務，像是搜尋資訊或追蹤工作狀態。然而，每週仍有超過四分之一的工作無法在期限前完成。雖然我們認真工作、整天孜 ... - [How HubSpot uses Asana to drive team alignment and scale](/zh-tw/resources/hubspot-asana-team-alignment-scale) 工作流程自動化 工作流程自動化 - [內容撰稿人](/author/team-asana) When a company grows quickly, it’s hard for teams to stay aligned. In today’s remote work environment, people require an increasing number of technologies to do their jobs effecti ...