# Asana 如何利用工作管理來進行更具影響力的行銷活動 > 探索 Asana 行銷活動管理團隊如何使用自己的工作管理平台來建立更有效的行銷活動，從而更快進入市場的秘訣。 Source: https://asana.com/resources/asana-on-asana-campaign-management ## Asana 如何使用工作管理來進行更具影響力的行銷活動 Efficiency is the buzzword of this ever-changing AI era. For marketers, this means maximizing the return on every single dollar they spend.  It’s no different when it comes to managing effective campaigns that drive engagement and, ultimately, revenue for your company. At Asana, the revenue marketing team approaches campaigns with a focused and structured design. The foundation needs to be sturdy and well-adapted to the dynamic nature of their work. So they organize their campaigns with the most reliable tool they can find—Asana. #### 瞭解行銷規劃的實際運作 藉助 Asana，行銷團隊可以在一處位置連結工作、將流程標準化並將工作流程自動化。 - [觀看示範](https://asana.com/demo/marketing?utm_medium=web&utm_source=resource-article&utm_campaign=vpd24) - [觀看示範](https://asana.com/demo/marketing?utm_medium=web&utm_source=resource-article&utm_campaign=vpd24) ## The challenges of managing campaigns When you’re managing campaigns, you’re constantly connecting dots—focusing on minute details while also keeping an eye on broader campaign goals. Simultaneously, you’re working with partners in sales, product marketing, brand marketing, and more. That’s why it’s crucial to adopt an integrated approach to campaign management for smoother execution and better alignment. 管理行銷活動是最棒的工作，因為您可以與每個人合作。 但這也是最困難的工作，因為您必須組織所有人。 ### The 4 biggest challenges campaign leaders face #### 1. Coordinating across teams Coordinating campaign stakeholders often means working with people across your company. It involves coordinating plans across various teams, a process that can feel like a never-ending “Just following up” cycle. But it’s a necessary part of the job because you need everyone aligned on a unified strategy. This requires having multiple discussions and reconciling views to build one cohesive campaign plan. #### 2. Maintaining visibility at micro and macro levels When you’re navigating shifting deadlines, external and internal partners, and the actual content and structure of your campaigns, organization can feel like the last priority on your list. But to drive clarity and accountability, you have to see the small details of what's happening, when, and with who.  At the same time, you also need to show how campaign work ladders into bigger picture goals. In order to build even more effective campaigns, your partners need full visibility—from macro-level goals all the way to daily work tasks.  #### 3. Improving campaign processes To drive successful campaigns, you need a straightforward production plan that stakeholders can easily access. This means building streamlined and consistent processes. But trying to build these without the right tools can be extremely time-consuming and inefficient. #### 4. Navigating disconnected tools Using disparate tools for different aspects of campaign management adds unnecessary complexity. Visibility becomes fragmented, making it hard to maintain a single source of truth. This scattered approach complicates communication with external agencies, partners, and internal teams alike. Without a centralized platform, you need to constantly update materials to ensure everyone is on the same page and has the latest information. Jess Kircher, Head of Experience Marketing at Asana, has seen this play out in real time. 在使用 Asana 之前，如果有更新，我必須確保我在用於保持行銷活動一致性的所有不同工具和平台上更新所有內容。 因此，如果我們更改了期限，我必須進入包含該期限的每一個資訊並進行更新。 ## How Asana uses Asana for smoother, more targeted campaigns Campaign management can be complex, but with the right tools, it doesn't have to be a bottleneck for your team. Asana offers a unified platform that not only streamlines your campaigns but also brings visibility and efficiency to your work processes. Using Asana, the campaigns team has centralized all aspects of their campaign management—from planning and production to coordination and communication. This has helped them move toward a system where everyone is on the same page and can access the information they need, without sifting through endless email threads or attending countless meetings. Here’s how Asana empowers the revenue marketing team to seamlessly coordinate campaign efforts, use templates for quick and consistent processes, and align day-to-day tasks with broader organizational goals.  ### 1. All campaign work is visible Without Asana, teams need presentations, status updates, and decks to share what they’re doing. Meanwhile, the actual work happens in emails, spreadsheets, and meetings. But with Asana, all of these things happen in one place, giving you one central source of truth.  For the campaigns team, this means being able to develop campaign plans in one place, allowing leads, teams and partners to see upcoming milestones and progress in a campaign planning project. They also use a global campaign calendar where they track all campaign activities, providing visibility to leaders, teams and partners. The result? Leaders can self-service the information they need, reducing unnecessary meetings and eliminating lengthy status update emails. ### 2. Operate from one single source of truth Managing campaigns often requires you to communicate with a variety of partners—both internal and external. You might need to hire an outside agency to help with webinar sign-ups, ask your content marketing team to write that same webinar, and recruit a customer to speak at it.  Usually this communication happens in disconnected email chains where it’s hard to stay on top of who needs what, by when. But at Asana, the campaign management team can use Asana for both internal and external collaboration. Asana features include guest access for agency partners or external contractors, so you can coordinate work effortlessly between teams across both different departments and companies.  ### 3. Connected daily campaign work, from daily work to goals It’s not enough to just have visibility into individual, daily tasks. Leaders need to think at a higher level and connect that work to marketing goals and metrics. At Asana, the team starts by connecting their campaign work to high-level marketing [goals](https://asana.com/features/goals-reporting/goals). For example, let’s say your team has set a revenue goal to generate $50 million in revenue from your AI product line next quarter.  You can set that goal in Asana and from there, the team can build a [portfolio](https://asana.com/features/goals-reporting/portfolios) for all their related campaign projects. In this example, they might have a project for each webinar promoting AI features. That portfolio houses all the related projects with day-to-day work and planning. So if there’s a project for the planning stages of a webinar, one for content development, and one for the run-of-show, they’re all connected. This helps your teams understand how their work is making an impact. And because Asana lets you connect campaign projects to key marketing goals, every time they make progress towards a campaign, like hitting a certain number of leads in a target persona, the goal automatically updates and stakeholders can see progress in real-time. ### 4. Using AI to boost efficiency One of the most time-consuming parts of campaign work is updating many different stakeholders across platforms. At Asana, the campaigns team has two advantages. First, they’re all on one platform—so when an update is made, everyone immediately knows about it. Second, they can utilize AI to draft and [share status](https://asana.com/features/project-management/status-updates) updates even faster. With [Smart status](https://asana.com/product/ai), leaders on the campaigns team can create an AI-generated status update from all their connected projects and work. Instead of having to browse through tasks and tally up the progress, AI does the leg work for them, allowing them to automate this normally tedious process. #### 提高行銷活動投資報酬率 (ROI) 無論市場環境如何，都能讓活動進展順利。 - [瞭解使用方法](/uses/campaign-management) ## Unlock the future of campaign management with Asana By leveraging Asana's capabilities—from centralized workspaces and unified communications to AI-driven efficiencies—teams are empowered to execute campaigns with precision and agility. The journey from planning to execution is no longer littered with fragmented communications and inconsistent processes. Instead it's clear, consistent, and provides real-time visibility into your progress towards overarching marketing and business goals. Embracing Asana's full potential allows the campaigns team to not just manage campaigns, but redefine what it means to work collaboratively towards common objectives. The future of campaign management is here, and with Asana, you can be ready to meet it head-on, driving leads, sales, and ultimately, the growth of your company. - [專案規劃](/resources/project-planning-archived) - [制定應變計劃以預防業務風險的 8 個步驟](/zh-tw/resources/contingency-plan) 商業策略 專案規劃 #### 作者 沒有人希望 A 計劃失效，但準備一份強大的 B 計劃是應對任何情況發生的最佳方式。有了可靠的後援計劃，您就可以有效應對非預期事件，並且盡快讓事情重回正軌。應變計劃是一種主動策略，能夠協助您處理事態惡化並確保業務持續進行。在本文中，深入瞭解如何針對非預期事件制定應變計劃，並且制定恢復策略，以確保您的業務維持健康狀態。什麼是業務應變計劃？業務應變計劃是一種策略 ... - [以 10 個步驟為您的專案啟動會議提供強大動力](/zh-tw/resources/project-kickoff-meeting) 專案規劃 #### 作者 雖然您已付出很多努力讓您的專案順利啟動，然而很多時候，甚至在開始執行專案之前，就已感覺好像偏離了進度。這是因為每位專案團隊成員和專案關係人都會將不同的知識、期望值和優先事項帶到專案中。如果在工作開始之前您並未讓大家有機會達成一致，那麼無論您如何努力修正，專案中其餘的部分都會舉步維艱。好在有一個更好的方法：專案啟動會議。啟動會議是讓團隊在開始工作前維持資訊同 ... - [何謂關係人分析，它為什麼很重要？](/zh-tw/resources/project-stakeholder) 專案管理 專案規劃 #### 作者 將您的專案當成奧斯卡提名電影。您得獎了，必須上台發表重要演說。您會感謝誰？就專案管理而言，這些人就是您的專案關係人——對於您專案有重要的關係，以及用某些方式協助您達成的人員。專案關係人可能是執行工作的人員、核准工作的人，或是您替他執行工作的對象，各有不同，但他們全都很重要。您可能難以相信，但找出專案關係人可能比準備奧斯卡受獎演說還要困難。因此專案關係人分析 ... - [艾森豪矩陣：如何安排待辦清單的優先順序](/zh-tw/resources/eisenhower-matrix) 領導 專案規劃 生產力 #### 作者 製作待辦清單是把工作完成的第一步，但若沒有足夠的時間在一天內完成所有工作，那要如何判斷要優先解決什麼問題？藉由有效安排優先順序，您就能提高生產力並確保最急迫的任務獲得立即處理。艾森豪矩陣是任務管理工具，可協助您分辨任務的輕重緩急，從而建立有效率的工作流程。本文說明如何設立艾森豪矩陣，並提供安排任務優先順序的提示。什麼是艾森豪矩陣？艾森豪矩陣是一種時間管理與 ... - [How Asana uses work management for more impactful campaigns](/zh-tw/resources/asana-on-asana-campaign-management) 專案規劃 專案規劃 - [內容撰稿人](/author/alicia-raeburn) Efficiency is the buzzword of this ever-changing AI era. For marketers, this means maximizing the return on every single dollar they spend. It’s no different when it comes to mana ...