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Asana is a leading work management platform for human + AI collaboration. Over 170,000 customers like Accenture, Amazon, Anthropic, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it’s managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity—turning plans into action with AI working alongside teams every step of the way. We believe investing in our culture and our employees is what fuels our individual and collective growth, allowing us to achieve our mission. Asana is an equal opportunity employer, and building a diverse, equitable, and inclusive company is core to our mission. Join us to make a big impact—on our mission, our customers’ missions, and your career.

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### Marketing Lead, UKI

Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland. This is a high-ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go-to-market priorities, partnering closely with sales and customer-facing teams, and building programs that drive pipeline while strengthening Asana’s presence in market. Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities. You’ll need to move confidently between strategic planning and hands-on execution - from identifying the right accounts, segments, and regional plays, to managing the detailed delivery of campaigns, events, executive programs, and follow-up motions. The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

**What you’ll achieve**
- Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross-functional stakeholders.
- Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices.
- Act as a strategic partner to sales and customer-facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals.
- Build and execute an event-led regional marketing mix across flagship events, executive programs, customer moments, webinars, partner activations, and account-based plays.
- Act as a key regional owner for flagship events such as Work Innovation Summit London, partnering with the central events team and UKI sales leadership to shape the regional approach, drive sales engagement, support strategic account participation, and ensure strong follow-up and pipeline impact.
- Develop tailored programs for strategic accounts, partnering with AEs, CSMs, and sales leaders to create relevant, high-touch marketing moments that support account engagement and progression.
- Help shape how Asana and Asana AI show up in the UKI market through relevant messaging, customer stories, executive engagement, partnerships, and regional activations.
- Own regional execution end to end, from planning and stakeholder alignment through logistics, launch, follow-up, reporting, and optimization.

 

**About you**
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Deep experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology.
- Strong track record of building marketing programs that support sales priorities, create pipeline, and influence account progression.
- Experience owning or shaping marketing strategy for the UK, Ireland, or other mature B2B markets.
- Strong commercial judgment, with the ability to turn broad business priorities into clear regional focus, trade-offs, and action plans.
- Highly collaborative with exceptional sales partnership skills, showing confidence working alongside senior sales leaders, AEs, CSMs, and cross-functional teams.
- Experience developing account-based or high-touch marketing programs for strategic accounts.
- Strong event leadership skills, including the ability to act as a regional business owner for flagship events while managing the operational details required to deliver strong outcomes.
- Ability to operate at different altitudes, moving seamlessly between regional strategy, stakeholder influence, campaign planning, and hands-on execution

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

**What we’ll offer**

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between £93,000 - £119,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness &amp; fitness benefits
- Career coaching &amp; support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

#LI-Hybrid

**About us**

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

**[Join Asana’s Talent Network](https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db)** to stay up to date on job opportunities and life at Asana.

Marketing

London

#### 為什麼是體式？

Asana 是領先業界的人類 + AI 協作工作管理平台。 Accenture、Amazon、Anthropic 和 Suzuki 等超過 170,000 個客戶仰賴 Asana 來協調團隊並加速發揮組織影響力。 無論是管理策略性計劃、跨職能專案還是全公司的目標，Asana 都能協助組織化繁為簡，將計劃轉化為行動，並讓 AI 在每個步驟中與團隊攜手合作。 我們相信，投資於我們的文化和員工能夠推動我們的個人和集體成長，使我們能夠實現我們的使命。 Asana 是一家提供平等機會的雇主，且公司使命的核心是建構多元、平等、具包容性的公司。 加入我們的行列，為我們的使命、客戶的使命以及您的職涯帶來重大影響。

目前在 Asana 找不到適合的職缺嗎？ [加入 Asana 的人才網路](https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db)，隨時掌握最新的職缺資訊。

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### Marketing Lead, UKI

Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland. This is a high-ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go-to-market priorities, partnering closely with sales and customer-facing teams, and building programs that drive pipeline while strengthening Asana’s presence in market. Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities. You’ll need to move confidently between strategic planning and hands-on execution - from identifying the right accounts, segments, and regional plays, to managing the detailed delivery of campaigns, events, executive programs, and follow-up motions. The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

 This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

 **What you’ll achieve**
- Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross-functional stakeholders.
- Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices.
- Act as a strategic partner to sales and customer-facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals.
- Build and execute an event-led regional marketing mix across flagship events, executive programs, customer moments, webinars, partner activations, and account-based plays.
- Act as a key regional owner for flagship events such as Work Innovation Summit London, partnering with the central events team and UKI sales leadership to shape the regional approach, drive sales engagement, support strategic account participation, and ensure strong follow-up and pipeline impact.
- Develop tailored programs for strategic accounts, partnering with AEs, CSMs, and sales leaders to create relevant, high-touch marketing moments that support account engagement and progression.
- Help shape how Asana and Asana AI show up in the UKI market through relevant messaging, customer stories, executive engagement, partnerships, and regional activations.
- Own regional execution end to end, from planning and stakeholder alignment through logistics, launch, follow-up, reporting, and optimization.

  

 **About you**
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Deep experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology.
- Strong track record of building marketing programs that support sales priorities, create pipeline, and influence account progression.
- Experience owning or shaping marketing strategy for the UK, Ireland, or other mature B2B markets.
- Strong commercial judgment, with the ability to turn broad business priorities into clear regional focus, trade-offs, and action plans.
- Highly collaborative with exceptional sales partnership skills, showing confidence working alongside senior sales leaders, AEs, CSMs, and cross-functional teams.
- Experience developing account-based or high-touch marketing programs for strategic accounts.
- Strong event leadership skills, including the ability to act as a regional business owner for flagship events while managing the operational details required to deliver strong outcomes.
- Ability to operate at different altitudes, moving seamlessly between regional strategy, stakeholder influence, campaign planning, and hands-on execution

 At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

 **What we’ll offer**

 Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

 For this role, the estimated base salary range is between £93,000 - £119,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

 We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness &amp; fitness benefits
- Career coaching &amp; support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences

 These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

 #LI-Hybrid

**About us**

 Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

 **[Join Asana’s Talent Network](https://www.gem.com/form?formID=fbcdec8c-3442-43b9-9b45-d2b5f4ea25db)** to stay up to date on job opportunities and life at Asana.

Asana

Asana
