# Indeed Saves $300K Annually with Asana AI

> Discover how Indeed saves $300,000 a year and reclaims 1,400+ hours by using Asana AI Studio to automate its global creative operations.

Source: https://asana.com/case-study/indeed

## Indeed saves $300,000 annually with an AI-powered Global Creative Operations engine

As the #1 job site in the world, Indeed connects job seekers and employers across more than 60 countries and 28 languages. Its 70+ person in-house creative team and global analytics departments ensure that every brand touchpoint—from global campaigns to product positioning—drives business outcomes.

全球

Enterprise 版

科技

- [創意製作](/workflows/creative-production)

- [工作請求](/templates/for/operations/work-requests)

- [AI Studio](/product/ai/ai-studio)

- [AI 隊友](/product/ai/ai-teammates)

- [智慧狀態](/product/ai)

### Highlights

#### Challenges
- **System rigidity:**A legacy, developer-dependent environment made it impossible for creative teams to iterate on workflows in real time.
- **Administrative friction:** Managing 1,500+ requests across 28 languages created a massive manual triage burden for senior producers and analysts.
- **Reporting lag:** Leadership lacked real-time visibility into global capacity, with producers spending 13 hours per month manually mining data for status updates.

#### Solutions
- **Automated project discovery:**[AI Studio](https://asana.com/product/ai/ai-studio) parses unstructured intake data to auto-draft technical project charters and requirements documents.
- **Intelligent triage engine:** Smart rules automatically route global requests to 80 specific portfolios and assign job codes based on region and asset type.
- **Autonomous brand auditing:**[Asana AI Teammates](https://asana.com/product/ai/ai-teammates) act as global content strategists, matching localized assets to brand guidelines across 28 languages in seconds.

#### Outcomes
- **$300,000 saved in time savings and unlocked capacity** across globalization and analytics functions.
- **1,400+ high-level hours reclaimed annually** by automating project charters and discovery.
- **42% reduction in manual ticket management** for the global creative agency.
- **60% faster lead time** from raw request to active project by eliminating manual scoping.

Asana has fundamentally changed how we manage creative operations at scale. For the first time, we have real-time visibility into all creative workstreams—from individual campaigns to full program portfolios. This transparency has allowed us to spot patterns, resolve bottlenecks early, and make faster, more informed decisions.

### **Winner: 2026 Global AI Innovation Partner Award**

This award recognizes Indeed for moving beyond simple task automation to a cognitive delegation model. By using [AI Studio](https://asana.com/product/ai/ai-studio) to handle the most mentally taxing parts of project management—discovery and triage—Indeed has created a global blueprint for AI maturity.

### **Use case 1: Automated project discovery and technical scoping**

For Indeed’s Analytics teams, the discovery phase of a project was previously a high-touch administrative bottleneck. Senior analysts spent hours interviewing stakeholders and drafting charters before actual work could begin. Indeed solved this by using [AI Studio](https://asana.com/product/ai/ai-studio) to act as a first responder, automating the cognitive load of project kickoff.
- **AI-powered intake:** When a stakeholder submits a data request via [Asana forms](https://asana.com/features/workflow-automation/forms), rules instantly parse the text to extract data sources and urgency levels.
- **Automatic charter drafting:** As the project moves to discovery, [AI Studio](https://asana.com/product/ai/ai-studio) checks the request and creates a project charter and technical requirements document in the comments.
- **Predictive prioritization:** The AI extracts business value and technical complexity during intake, allowing the team to prioritize the backlog by projected ROI.
- **Role shift from author to editor:** Senior technical program managers now start with a 70% complete scope and a suggested level of effort, shifting their focus to strategic validation.

The most transformative element is the automated discovery phase. We have essentially automated the thinking time required to kick off a project. This has reduced our lead time by 60% and allows our senior talent to function as strategic editors rather than data collectors.

### **Use case 2: Autonomous brand alignment with AI Teammates**

Maintaining brand consistency across 60+ countries and 28 languages is a significant challenge for a global creative team. Indeed piloted a Content Strategist AI Teammate to act as an autonomous brand auditor, ensuring localized content aligns with global standards without manual review cycles.
- **Global brand auditing:** The [Asana AI Teammate](https://asana.com/product/ai/ai-teammates) functions as an always-on brand auditor, matching localized content to global guidelines across dozens of languages.
- **Instant brief generation:** The teammate analyzes market-specific needs to generate creative briefs in seconds, maintaining the Indeed voice globally.
- **Cognitive delegation:** By feeding the AI teammate deep institutional memory, Indeed has moved from manual brand-to-market alignment to an automated system of strategic auditing.
- **Reclaimed producer time:** This autonomous oversight allows creative leads to focus on innovation rather than checking translations and asset compliance.

Setting up an AI Teammate is less like coding a rule and more like coaching a colleague. With the AI generating drafts and auditing content instantly, our team shifted focus from data entry to strategic auditing, moving us from managing work to architecting outcomes.

### **Use case 3: The global creative operations engine**

Managing a 70+ person in-house agency across 60 countries and 28 languages created significant coordination overhead. Indeed replaced its rigid legacy system with an automated Asana ecosystem that is now the number one AI-adopting team at the company.
- **Dynamic intake and triage:** A single form captures requirements for 61 different job codes. 18+ custom rules then route the work to one of 80 specific portfolios based on region and asset type.
- **Automated reporting:** Producers use [Smart status](https://help.asana.com/s/article/smart-status?language=en_US) to pull real-time data from custom fields and milestones, generating executive updates in seconds instead of hours of manual data mining.
- **Instant institutional memory:** The team uses [Asana AI chat](https://help.asana.com/s/article/ai-chat?language=en_US) to query the entire domain for historical context, finding specs for past global campaigns in seconds.
- **Global localization management:**[Multi-homing](https://help.asana.com/s/article/multi-home-tasks-to-avoid-information-silos?language=en_US) allows a single asset to live in a global production project while simultaneously appearing in regional portfolios for stakeholder visibility.

We didn’t just move our work into Asana; we used it to remove the work about work. By leveraging Smart Status to automate the most time-consuming part of creative operations—data mining—we saved 13 hours per month that are now reinvested into creative strategy.

### **Conclusion**

Before Asana, Indeed’s global teams faced a scaling wall of manual triage and administrative friction. By building an AI-powered operating system, the company has successfully decoupled its organizational output from its administrative headcount. This unified architecture ensures that as Indeed scales its reach to 60+ countries, its creative and analytics teams remain focused on the mission-critical strategy of helping people find better work. For Indeed, AI is the partner that handles the coordination so humans can handle the mission.

Indeed, the world’s #1 job site transformed its global operations by turning Asana into a cognitive assistant for its creative and analytics teams. By deploying Asana AI Studio, Indeed eliminated the coordination tax of managing 1,500 annual requests across 60 countries and 28 languages, without a proportional increase in headcount . This shift from manual data entry to AI-driven orchestration has reclaimed over 1,400 hours of senior-level time, allowing the team to focus on its mission of helping people get jobs rather than the work about work.