# Product roadmap software connected to the work > Build product roadmaps your teams can execute. Asana connects roadmap plans to goals, projects, and launches in one place. Get started free. Source: https://asana.com/uses/roadmap-software #### Why product roadmaps drift from reality #### The roadmap and the backlog live apart Your plan sits in slides or in a standalone roadmap tool, while the work is in a separate tracker. So when an initiative slips, the roadmap shows it’s still on time. Sales and leadership find out about the miscommunication when there’s a late launch or missed deadline, and every surprise costs you a little more trust. #### Priorities change faster than the roadmap Leadership reprioritizes a project in Tuesday’s meeting, but no one updates the roadmap. The roadmap and tracker catch up a month later because no one wants to own the manual task. Between now and then, your team builds off the old plan, while leadership works from the new one. #### Nobody can trace a feature to a goal You built out this quarter’s roadmap, but no one can connect it to a goal. Without that link, you just have a list of unconnected tasks, and every prioritization call turns into a debate with no data behind it. This is what roadmapping software from Asana is built to fix. #### How Asana works as product roadmap software In Asana, you build the roadmap from your team’s tasks. And with multi-homing, your roadmap moves when the work moves. That’s the difference between roadmap software you maintain by hand and a dynamic plan. Plan the roadmap on a live timeline Build your roadmap as a timeline [project view](/features/project-management/project-views), which is a Gantt-style view that maps start dates, end dates, milestones, and [dependencies](/inside-asana/dependencies). Then add each initiative to the delivery project that builds it. With multi-homing, one task lives in both projects and updates sync between them, and your product roadmap tools read straight from the work. Reprioritize once; update everywhere [Custom fields](/features/project-management/custom-fields) capture each initiative’s priority and effort, so any change in priority is visible across all initiatives. When priorities shift, dragging an initiative to its new dates can trigger auto-shifting across dependencies (when enabled), and the roadmap, timeline, and [portfolios](/features/goals-reporting/portfolios) views update for everyone. Engineering can keep running sprints with [agile project management](/uses/agile-management) in Asana, and they see those updates as they happen because their work is connected to the same plan. When a delivery project slips, the Portfolio Advisor [AI Teammate](/product/ai/ai-teammates) flags the at-risk initiative to its owner before the roadmap review, so they can decide what moves. Tie every initiative to a goal Connect your roadmaps to the [goals](/features/goals-reporting/goals) they support, and break company objectives into team-level sub-goals. You can then [report on your connected goals](/features/goals-reporting), showing outcomes in real time. Plus, using a [strategic roadmap template](/templates/strategic-roadmap) allows you to plan long-term while coordinating multiple departments. Collect feedback and requests in one place Your [Asana forms](/features/workflow-automation/forms) turn every sales and support request into a task in your backlog project, including any necessary details and any attachments. [Rules](/features/workflow-automation/rules) can assign and organize new requests, then route tasks to the right roadmap once they’re approved. #### Built for product teams that plan and ship #### Product managers #### Stop syncing by hand You shouldn’t spend hours manually copying sprint status into a roadmap deck when you could be working on strategy. Asana is product roadmap software built on real work, meaning it updates when your team delivers on its tasks. Your roadmap stays true, minus the busywork. #### Heads of product #### Show what the roadmap moves Leadership asks two questions about every roadmap: When will it ship, and which goal does it move? They want to know which goals your roadmap is built to support. Asana connects [portfolios](/features/goals-reporting/portfolios) to company objectives and tracks progress across your product teams, with a [project portfolio management](/uses/project-portfolio-management) view available. #### Product operations #### One process for every team Your job is to keep intake reliable across teams that all work differently. Forms standardize how requests come in, and shared [custom fields](/features/project-management/custom-fields) keep priority and effort consistent. And with [status updates](/features/project-management/status-updates), you can inform stakeholders of project details in a few clicks. #### Morningstar Retirement eliminated two weeks from review timelines Morningstar, a global financial organization, used to track product requests across multiple channels, including email and informal conversations. Now every request runs through a structured intake process powered by AI Studio, and the business’s roadmaps stay centralized and up to date. Our roadmapping process was reactive and manual. Our ultimate goal with Asana AI is to make the process more strategic, so we can quickly prioritize work that will drive revenue and speed to market. - [Read Morningstar’s story](/case-study/morningstar) #### Build a roadmap your team can deliver On your next roadmap review, the dates on your plan can match the dates your team is actually hitting. With Asana, every initiative points to the goal it serves. - [Get started](/create-account) - [Use a product roadmap template](/templates/product-roadmap) #### Frequently asked questions about product roadmap software #### What is product roadmap software? Product roadmap software is a tool for planning and sharing what a product team will build, why, and roughly when, then tracking each initiative’s progress against that plan. It’s different from a [project roadmap](/resources/project-roadmap), which maps milestones for a single project. Asana connects the roadmap to execution, linking each initiative to its goal and delivery work so the roadmap reflects what’s actually shipping. #### What’s the best tool to create a roadmap? The roadmap tool depends on what you need it to do. Dedicated roadmapping tools are built for feedback-driven product strategy. [Work management platforms](/uses/work-management) like Asana fit teams that want the roadmap connected to the work, with goals and reporting in the same place. #### What should you look for in product roadmap software? Look for a visual timeline, links between roadmap initiatives and delivery work, goal alignment, fast reprioritization, and easy sharing with stakeholders. An [integration library](/integrations) matters too, especially those for the tools your engineering team uses. Asana covers each of these in one platform, from timeline view and goals to a two-way Jira Cloud sync. #### Is there free product roadmap software? Yes. You can start for free with Asana and access multiple [project views](/features/project-management/project-views). The Timeline view, which most product roadmaps rely on, is available starting with the Starter plan. Meanwhile, goals and portfolios are available on the Advanced and Enterprise plans. Compare plans and features on the [Asana pricing page](/pricing). #### Is Asana a replacement for Productboard or ProductPlan? It depends on what you need from your roadmap. If it has to stay connected to delivery, Asana covers both roadmap planning and execution. If you need built-in customer-feedback scoring or a public roadmap portal, a dedicated roadmapping tool is the better fit, though these can sit alongside Asana. #### Does Asana work with Jira for roadmaps? Yes. Engineering can keep working in Jira while the roadmap and cross-team work live in Asana. The [Jira Cloud integration](/apps/jiracloud) offers a two-way sync between Asana tasks and Jira issues for Advanced plan users, including the fields you choose, and rules can also create Jira issues automatically when tasks are added to a project. #### Can I share the roadmap with stakeholders? Yes. You can invite stakeholders to an Asana portfolio where they can see the status of every initiative in one place. You can also send status updates in a few clicks and provide comment-only or read-only access to prevent accidental changes. And paid plans include unlimited free guests. #### How do I create a product roadmap in Asana? Start with the [product roadmap template](/templates/product-roadmap), which already tracks launch timing, priority, effort, status, and company goals. You don’t need to start from scratch. Next, add your initiatives and milestones in timeline view, then connect each initiative to its goal and delivery project. For additional details, check out our [product roadmap tips](/resources/product-roadmap-tips-templates). #### What is product roadmap software? Product roadmap software is a tool for planning and sharing what a product team will build, why, and roughly when, then tracking each initiative’s progress against that plan. It’s different from a [project roadmap](/resources/project-roadmap), which maps milestones for a single project. Asana connects the roadmap to execution, linking each initiative to its goal and delivery work so the roadmap reflects what’s actually shipping. #### What’s the best tool to create a roadmap? The roadmap tool depends on what you need it to do. Dedicated roadmapping tools are built for feedback-driven product strategy. [Work management platforms](/uses/work-management) like Asana fit teams that want the roadmap connected to the work, with goals and reporting in the same place. #### What should you look for in product roadmap software? Look for a visual timeline, links between roadmap initiatives and delivery work, goal alignment, fast reprioritization, and easy sharing with stakeholders. An [integration library](/integrations) matters too, especially those for the tools your engineering team uses. Asana covers each of these in one platform, from timeline view and goals to a two-way Jira Cloud sync. #### Is there free product roadmap software? Yes. You can start for free with Asana and access multiple [project views](/features/project-management/project-views). The Timeline view, which most product roadmaps rely on, is available starting with the Starter plan. Meanwhile, goals and portfolios are available on the Advanced and Enterprise plans. Compare plans and features on the [Asana pricing page](/pricing). #### Is Asana a replacement for Productboard or ProductPlan? It depends on what you need from your roadmap. If it has to stay connected to delivery, Asana covers both roadmap planning and execution. If you need built-in customer-feedback scoring or a public roadmap portal, a dedicated roadmapping tool is the better fit, though these can sit alongside Asana. #### Does Asana work with Jira for roadmaps? Yes. Engineering can keep working in Jira while the roadmap and cross-team work live in Asana. The [Jira Cloud integration](/apps/jiracloud) offers a two-way sync between Asana tasks and Jira issues for Advanced plan users, including the fields you choose, and rules can also create Jira issues automatically when tasks are added to a project. #### Can I share the roadmap with stakeholders? Yes. You can invite stakeholders to an Asana portfolio where they can see the status of every initiative in one place. You can also send status updates in a few clicks and provide comment-only or read-only access to prevent accidental changes. And paid plans include unlimited free guests. #### How do I create a product roadmap in Asana? Start with the [product roadmap template](/templates/product-roadmap), which already tracks launch timing, priority, effort, status, and company goals. You don’t need to start from scratch. Next, add your initiatives and milestones in timeline view, then connect each initiative to its goal and delivery project. For additional details, check out our [product roadmap tips](/resources/product-roadmap-tips-templates). #### Product roadmap software that connects your plan to the work Product roadmaps go stale when they live on slides while the work lives elsewhere. Product roadmap software shows what your team plans to build and why it matters, and Asana connects your strategy and execution in one place. - [Get started](/create-account) - [Talk to our team](https://asana.com/sales) Product roadmap software