# Product Strategy Template to Guide Product Development > Plan product launches, manage objectives, and track progress with a product strategy template designed to keep teams focused on results. Source: https://asana.com/templates/product-strategy.md - [Create your template](https://app.asana.com/-/product_templates) - [Reporting dashboards](/features/goals-reporting/reporting-dashboards) - [Workflows](/features/workflow-automation) - [Rules](/features/workflow-automation/rules) - [Goals](/features/goals-reporting/goals) - [Google Drive](/apps/google-drive) - [Slack](/apps/slack) - [Microsoft Teams](/apps/microsoft) - [Zoom](/apps/zoom) templates Product management Product strategy template Plan product launches, manage objectives, and track progress with a product strategy template designed to keep teams focused on results. Product management Software development ## Product strategy templates Use this product strategy template to define your product vision, coordinate product teams with business objectives, and make better decisions with this shared development roadmap. ### Create templates with Asana - [Sign up](/create-account) A [new product](https://asana.com/templates/product-development) often fails not because of poor ideas but because the strategy behind it is fragmented. Without a cohesive product strategy framework, product teams can waste energy debating trade-offs instead of building a successful product that meets user needs. A product strategy template solves this disconnect. By centralizing vision, goals, personas, and metrics, you create a repeatable system that guides product development. With a product template, you transition from siloed documents and tools to a single, unified product strategy document that rallies both team members and stakeholders around a shared set of priorities. ## Who benefits from product strategy templates? Product strategy templates support both goal setting and decision making across the [entire product lifecycle](https://asana.com/resources/product-development-process). From startups defining their first product vision to large organizations refining their pricing models, a shared product strategy enables teams to achieve their goals more efficiently and make better decisions. **Product managers** Define product goals, [outline the roadmap](https://asana.com/templates/product-roadmap), and connect product development to company [objectives and key results (OKRs)](https://asana.com/templates/okr-objectives-key-results). A product document strategy template helps you prioritize trade-offs and make transparent decisions. **Product leaders** Set business objectives and measure key results. Using a template harmonizes product teams with the company’s strategy while [creating accountability at every milestone](https://asana.com/templates/milestone-chart). **Product marketing teams** [Develop go-to-market strategies](https://asana.com/templates/gtm-strategy) that effectively position the product for your target market segment. Your product strategy template links messaging, unique value proposition, and customer profiles to the roadmap. **Stakeholders** You can view the overall strategy without needing to delve into Google Docs or other siloed [project management tools](https://asana.com/resources/best-project-management-software). A template illustrates how the product vision connects to your business model. ## Why use a product strategy template? With a product strategy template, you create a high-level product plan that coordinates everyone around [business objectives](https://asana.com/resources/business-objectives-examples). When you can [document elements](https://asana.com/resources/process-documentation) like user personas, metrics, and milestones within a single project, your entire team achieves goals far more efficiently. **Benefits of product document strategy templates include:** - Organize product teams and stakeholders around one vision. - Connect product goals to business objectives and key results. - Prioritize features with a roadmap template that supports trade-offs. - Track progress with metrics and milestones to measure product success. - Share product positioning and target audience profiles in one strategy document. - [Read: Improve your long-term planning with our free strategic roadmap template](https://asana.com/templates/strategic-roadmap) ## How to use this product strategy template The product marketing strategy template organizes your planning into sections and tasks that guide your workflow. Here’s how to get the most from this Asana template. ### Step 1: Define product vision and business goals Start by writing a product vision statement that outlines the unique value proposition and overall strategy. Include the company’s strategy, business objectives, and key results so every product decision supports growth. Next, [map out high-level business goals](https://asana.com/resources/process-mapping) and pair them with product outcomes. This step establishes a foundation for prioritization and ensures your product roadmap reflects your company’s goals. ### Step 2: Identify personas and target audience Add user personas that reflect your ideal customer and their specific needs. Include customer profiles, market segments, and demographics to [define the target audience](https://asana.com/resources/target-audience) for the product. Link each persona to product goals so teams understand how features improve user experience. By anchoring development to the target audience, you strengthen differentiation and product positioning. - [Read: Ideal customer profile template to define your best buyers](https://asana.com/templates/ideal-customer-profile) ### Step 3: Build the product roadmap Organize epics, features, and milestones into a [roadmap template](https://asana.com/resources/product-roadmap-tips-templates). Break down work into iterations and attach due dates to keep product development on schedule. Use prioritization fields to compare trade-offs, from pricing considerations to technical dependencies. The roadmap becomes a living product plan that updates in real time as priorities shift. - [Read: Free product catalog template to organize SKUs, specs, and prices](https://asana.com/templates/product-catalog) ### Step 4: Define metrics and success criteria Add fields to track key metrics, such as adoption, retention, and revenue impact. Use dashboards to visualize metrics and monitor decision-making. For example, you might see how changes to pricing strategy improve conversions or how a new feature impacts retention. ### Step 5: Document marketing strategy and launch plan Include product marketing strategy elements such as positioning, messaging, and go-to-market tactics. Attach campaign milestones, channel mix, and launch deadlines to the template. Organize product marketing and product development by linking tasks and stakeholders. This ensures every new product reaches the right target audience with the right story. ## Recommended Asana product strategy features A product strategy document often resides in static documents or spreadsheets, which makes it difficult to track changes or assign owners. With Asana, you transform strategy into a system that drives daily execution. [Custom fields](https://asana.com/features/project-management/custom-fields) Custom fields let you log personas, milestones, pricing strategies, or key results. By using structured fields, you make trade-offs visible and align product goals with business objectives. [Project views](https://asana.com/features/project-management/project-views) Project views give you flexibility to track the roadmap visually. Use the list view for detailed product strategy outlines, the board view to see prioritization, and the timeline view to map milestones across product development. [Rules and automation](https://asana.com/features/workflow-automation) Rules automate repetitive workflows. For example, you can auto-assign a [product manager](https://asana.com/resources/product-manager-vs-project-manager) when a new initiative is added or notify marketing when a milestone moves closer to launch. Automation reduces the need for manual follow-ups and streamlines product planning. [Approvals](https://asana.com/features/admin-security/admin-console) Approvals help stakeholders confirm the product's goals or key marketing strategy elements. Product leaders can approve a roadmap update or sign off on a product launch plan without leaving the template. [Dashboards](https://asana.com/features/goals-reporting/reporting-dashboards) Dashboards give product teams and leaders visibility into strategy execution. You can monitor progress toward business goals, see which milestones are at risk, and review metrics tied to successful product launches. ## Recommended integrations for your product strategy template Integrations make your product strategy template more powerful by connecting Asana to the tools product managers and digital marketing teams already use. Explore the [comprehensive integration library](https://asana.com/apps?category=all-apps) to discover the apps and software you use regularly. [Jira Cloud](https://asana.com/apps/jiracloud) Jira integrates with Asana to link product development tasks and epics to the strategy. Product managers can see when engineering work supports roadmap milestones, keeping product teams aligned. [Slack](https://asana.com/apps/slack) Slack integration sends updates from the product strategy template into your team channels. You can notify product leaders when goals are updated or alert marketing when a launch milestone is approved. [Google Drive](https://asana.com/apps/googledrive) Google Drive integration enables you to attach product strategy documents, Lean Canvas models, or customer research directly to Asana tasks. Keeping docs connected to strategy tasks makes collaboration faster. [Figma](https://asana.com/apps/figma) Figma integrates to bring design artifacts into your product plan. You can attach wireframes, prototypes, or product logos to roadmap milestones so product development and design stay aligned. ## FAQs about product strategy templates #### What is a product strategy template? A product strategy template is a framework that organizes a product's vision, business objectives, personas, and roadmap into a single document. Product teams use it to manage stakeholders, track progress, and connect strategy to execution. #### What should a product strategy document template include? A product strategy document template should include product vision, business goals, user personas, roadmap, metrics, and marketing strategy. These elements create a high-level plan that guides decision-making and product development. #### How is a product strategy template different from a product roadmap? A product strategy template defines the vision, goals, and target audience, while a product roadmap details the specific milestones and timelines. Strategy sets direction; the roadmap outlines how to get there. #### Why use a product strategy template instead of Google Docs or spreadsheets? Docs and spreadsheets capture ideas but lack real-time tracking and accountability. With Asana’s product strategy template, you assign owners, automate workflows, and monitor progress in dashboards. This creates a living strategy that adapts as priorities change. ### Market research Target the right audience, capture actionable insights, and drive real results with our free market research template. - [Create your template](/templates/market-research) ### User research sessions Don’t let valuable user research insights fall to the wayside. Track, sort, and action feedback to delight your customers with our template. - [Create your template](/templates/user-research-sessions) ### Gantt chart template Every aspect of your project is interconnected—and your Gantt chart shows how. Build a custom Gantt chart template to map tasks, roles, and deadlines on a timeline for every project. - [Create your template](/templates/gantt-chart) ### Usability testing plan With our usability testing plan, you can easily create and repeat processes to save time on setting up every research session. - [Create your template](/templates/usability-testing) ### Customer feedback What if you could collect customer feedback in one place to finally figure out what they love and loathe? You’d probably have happier customers. Get started with this customer feedback template. - [Create your template](/templates/customer-feedback) ### Production schedule Create a production schedule template to streamline your work and reduce delays. With a template, everyone is on the same production schedule. - [Create your template](/templates/production-schedule) ### Product marketing launch Don’t reinvent the wheel for every product launch plan. Keep goals and responsibilities clear, manage timelines, and more with our template. - [Create your template](/templates/product-marketing-launch) ### Product development Create and use a product development template to standardize your process, from idea all the way to market. - [Create your template](/templates/product-development) ### Customer Journey Map Map customer pain points and touchpoints with a free customer journey map template that drives real experience improvements. - [Create your template](/templates/customer-journey-map) ### Product launch How can you hit product launch deadlines, connect cross-functional teams, and see launch updates all in one place? With a product launch template. - [Create your template](/templates/product-launches) ### Business requirements document template Use this business requirements document template to define project scope, objectives, and deliverables. Coordinate teams from planning to completion. - [Create your template](/templates/business-requirements-document) ### Scrum template Plan sprints, refine backlogs, and run stand-ups with a Scrum template. Track user stories and monitor progress to deliver value every sprint. - [Create your template](/templates/scrum) ### Ideal customer profile template Define your target market using our ideal customer profile template. Track demographics, behaviors, and pain points to improve conversions. - [Create your template](/templates/ideal-customer-profile) ### Product catalog template Try an online product catalog template that keeps pricing, content, and images organized. Give your team a reliable source of truth for every SKU. - [Create your template](/templates/product-catalog)