# Free Content Strategy Template to Map and Manage Work > Create your next campaign with a content strategy template that maps ideas, assigns tasks, sets deadlines, and tracks performance all in one place. Source: https://asana.com/templates/content-strategy.md - [Create your template](https://app.asana.com/-/product_templates) - [Custom fields](/features/project-management/custom-fields) - [Project views](/features/project-management/project-views) - [Asana AI](/product/ai) - [Tasks](/features/project-management/tasks) - [Loom](/apps/loom) - [Hubspot](/apps/hubspot) - [Slack](/apps/slack) - [Google Workspace](/google-workspace) templates Project planning Content strategy Build your next campaign with a content strategy template to map ideas, assign tasks and deadlines, and track performance all in one place. Project planning Creative production Strategic planning Design ## Content strategy Organize your marketing campaigns with a content strategy template that helps you plan, track, and optimize every piece of content. ### Create templates with Asana - [Sign up](/create-account) Your next content marketing campaign is days away, and you still don’t know what’s going live. Your [content calendar template](https://asana.com/templates/editorial-calendar) is disorganized, your team is out of sync, and you’re spending more time chasing updates than publishing. The pressure’s building, and without a [plan](https://asana.com/resources/marketing-plan), even great content can fall flat. That’s where a content strategy template can make all the difference. Our free content strategy template brings structure to your editorial process. It helps you define goals, align your content calendar with campaigns, assign work to the right team members, and track performance across formats. If you’re planning blog posts, podcasts, or social media content, this step-by-step template keeps your content marketing strategy grounded and actionable. ## Who benefits from content strategy templates? One of our marketing leads used to track content planning with five different tools. After adopting Asana’s content strategy template, her team collaborated more efficiently and met deadlines. This free template helps any team that creates, publishes, or manages digital content. It’s especially useful for digital marketing teams, SEO strategists, social media managers, and editorial leads who need to balance long-term goals with daily publishing workflows. Whether you’re [scaling a blog](https://asana.com/resources/content-marketing-ai-studio), [launching a podcast](https://asana.com/templates/podcast-planning), or building brand awareness on your [social media platforms](https://asana.com/templates/social-media-calendar), this template provides a repeatable process for high-quality, consistent output. ## Why use Asana’s content strategy template A content creator once told us, "Before this template, we didn’t even know what we had published last quarter." Sound familiar? With everything in one place, Asana’s content plan template helps you connect content to outcomes. Use this content strategy template to: - Create an editorial calendar that reflects marketing goals and serves as a roadmap for your [content strategy](https://asana.com/resources/content-management-guide). - Assign owners and deadlines, so every task moves forward on schedule. - Audit your existing content to identify what drives website traffic and what needs updating. - Track [content performance](https://asana.com/resources/performance-evaluation-template) and SEO metrics in a single platform. - Customize fields for content type, target audience, or distribution channel to keep everything organized and easy to filter. ## How to use this content strategy template We designed this content strategy template to be simple and scalable. Follow these steps to set up your own content plan and run your editorial process in an organized and efficient manner. ### Step 1: Define your goals and objectives Start by identifying what success looks like for your team. Are you trying to grow organic traffic, increase engagement, or support a product launch? Outlining your [business goals](https://asana.com/templates/company-goals-and-milestones) helps you pair content production with broader marketing efforts. Add tasks for each goal in this section, and link them to specific content deliverables. Providing details keeps your team on the same page about the purpose behind creating content. ### Step 2: Understand your audience Good content will only resonate when it targets the [right audience](https://asana.com/resources/target-audience). Use this section to document buyer personas, demographics, audience segments, and the types of content they prefer. You can create tasks for persona development, audience surveys, or insights gathered from tools like HubSpot or Google Analytics. Knowing your readers helps you make smarter content choices. ### Step 3: Run a content audit and analysis Before planning new content, review what you already have. This section is where you’ll run a content audit. Tag outdated articles, identify [coverage gaps](https://asana.com/templates/gap-analysis), and flag high-performing pieces for repurposing. Teams often combine this with a [website audit template](https://asana.com/templates/website-audit) or an [SEO audit template](https://asana.com/templates/seo-audit) to evaluate factors like site speed, broken links, and mobile usability. Each task in this section can represent a content item. Add custom fields for performance metrics, such as traffic, conversions, or SEO ranking. That way, you’ll have a snapshot of your existing content library. ### Step 4: Plan and ideate your content This step is where [brainstorming](https://asana.com/templates/team-brainstorm) becomes actionable. Add tasks for content ideas, connect them with upcoming campaigns, and assign due dates based on your editorial calendar. You can also group content by theme, funnel stage, or channel. Use custom tags or fields for formats (blog, podcast, case study), and note which team members are responsible for each idea. ### Step 5: Create and optimize content This section supports the whole production workflow from writing and design to SEO optimization and approvals. Each task should represent a piece of content in progress. Break each task into [subtasks](https://asana.com/resources/asana-tips-subtasks) for drafting, editing, reviewing, and publishing. Add dependencies to help your team follow the correct order, and use fields to flag status, content type, or target keywords. ### Step 6: Distribute and promote your content Once you publish your content, you’ll want to monitor its performance over time. Use this section to plan social media content, newsletters, and other distribution tactics that get your message out. Create tasks for each promotional channel, like LinkedIn, email, or partnerships, and assign owners. You can also track metrics here to measure distribution performance. - [Read: Free social media reporting template that saves hours of your time](https://asana.com/templates/social-media-reporting) ## Asana content strategy features Asana features let you customize this content strategy template to fit your unique workflow. These features help you visualize your editorial process, improve accountability, and streamline collaboration. You can explore our complete feature set[here](https://asana.com/features). [Project Views](https://asana.com/features/project-management/project-views) Toggle between List, Calendar, Timeline, or Board views to match your team's workflow. For example, use the Board view to move content through stages such as “Idea,” “In Progress,” and “Published.” Use Calendar view to spot content gaps and deadlines. [Custom Fields](https://asana.com/features/project-management/custom-fields) Track essential data, such as content type, priority level, target audience, or channel (e.g., website vs. social media). Custom fields make it easier to filter, report on, and align content with campaign goals. [Task Dependencies](https://asana.com/features/project-management/tasks) Set tasks to wait for one another so that writing doesn’t begin until keyword research is complete. Dependencies help clarify workflow and reduce blockers during content production. [Milestones](https://asana.com/features/goals-reporting/goals) Highlight key publishing events like a quarterly content refresh or the launch of a new content marketing strategy. Milestones provide teams with a concrete goal to work toward and help celebrate their progress. [Automation](https://asana.com/features/workflow-automation) Create rules that automate repetitive steps. For instance, move a task to the “Ready to Review” column when it’s marked as “Draft complete.” Automations reduce administrative work and help your marketing plan stay on track. [Forms](https://asana.com/features/workflow-automation/forms) Let internal teams or freelancers submit content ideas through a standard form. Each submission becomes a task with pre-filled fields, keeping brainstorming structured and on-brand. ## Recommended integrations Integrations extend your content strategy template by connecting Asana to your favorite tools. From content creation to analytics, these apps support every phase of your content marketing efforts. Browse the complete list in our[app gallery](https://asana.com/apps). [Google Drive](https://asana.com/apps/google-drive) Attach drafts, editorial guidelines, or approved visuals directly to each task. You’ll always have the latest version available without needing to switch platforms. [HubSpot](https://asana.com/apps/hubspot) Connect Asana with HubSpot to align your content calendar with email campaigns and landing pages. Plan workflows that bring in leads and track which types of content perform best. [Canva](https://asana.com/apps/canva) Design custom graphics for social media or blog posts right from within Asana. Add visuals to content tasks and streamline feedback between writers and designers. [Slack](https://asana.com/apps/slack) Get automatic notifications when a task moves through stages or is assigned to you. Share quick updates with collaborators and reduce email back-and-forth. [Loom](https://asana.com/apps/loom) Use Loom to share quick video updates about content status, strategy shifts, or editorial guidelines. Embed Looms in Asana tasks to make context clear. ## FAQs about content strategy templates #### What is a content strategy template? A content strategy template is a reusable framework that helps teams plan, organize, and track content efforts. It includes sections for goal setting, audience targeting, ideation, production, and performance tracking. Using a content strategy template enables you to simplify your content workflow, focus on key objectives, and scale your campaigns without compromising quality. #### Can I use this template for social media content? Yes, you can use this as a social media content strategy template. The template includes sections where you can plan posts by platform, assign deadlines, and track results across your social media marketing platforms. It helps teams stay consistent, collaborate more effectively, and ensure that content on channels like LinkedIn, Instagram, or Facebook supports broader marketing goals. #### How does this template help with SEO? This content strategy template helps with SEO by providing your team with a structured approach to plan, optimize, and measure content performance. You can map content ideas to specific keyword goals, track search engine performance, and identify content gaps. #### Can I share this template with other departments? Yes, the content strategy planning template is built for cross-functional collaboration. You can invite team members from design, product, or sales to contribute ideas, leave feedback, or stay informed about content timelines. #### What should I include in my content strategy template? An effective content strategy template should include sections for setting goals, defining your target audience, brainstorming ideas, managing production, and tracking performance. You'll want to cover content types and formats, timelines, responsible team members, distribution channels, and metrics to evaluate success. Including these components helps you organize your content, pair them with business goals, and focus on driving results. ### Daily planner Keeping your day organized is more than just writing down a list of daily to-dos. 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