# Product Management Software for Roadmaps & Planning > Product managers use Asana as a roadmap software to track and manage their work. Learn how your team can streamline work with our product roadmap tool. Source: https://asana.com/teams/product-managers PRODUCT AND PRODUCT MANAGEMENT TEAMS #### Launch better products—faster Asana simplifies your product development process and helps you speed up your time to market. - [Get started](/create-account) - [View demo](/demo/main) #### Trusted by more than a million teams #### Why Asana? faster to complete business processes #### 54% more projects delivered on time #### 41% improvement in employee satisfaction #### 82% #### Make your way to market #### Keep product development on track Organize initiatives by priority, so you can be sure you’re focusing on the most high-impact work. - [Keep track of moving pieces](/features/project-management/project-views) #### Centralize launch information Monitor project status, send updates, and understand next steps. - [Get a bird’s-eye view of work](/features/goals-reporting/portfolios) #### Proactively track at-risk work Visualize your project’s critical path, identify launch blockers before they happen, and get work back on track. - [Spot launch blockers](/product/reporting ) #### Move faster with automation Automatically adjust due dates, hand off work, notify stakeholders, and more—so you can focus on the work that drives outcomes. - [Take advantage of automation](/features/workflow-automation) #### Tie your product roadmap to your strategy Deliver on your company’s larger goals by connecting individual responsibilities to top business priorities. - [See how work is connected](/features/goals-reporting/goals) Say hello to centralized sprints Use real-time insights to monitor your team’s capacity and make smart decisions. Plus, give your team visibility into key deadlines and track the status of deliverables. #### Make customer magic happen #### Build a better production process Reduce launch delays, cut down on production time, and meet customer demand with standardized processes. #### Give customers what they want Easily collect and manage feedback with ticketing system integrations—then turn that feedback into action. #### Squash bugs and roll out improvements Coordinate across technical teams to quickly report, track, and triage product bugs. Asana moves us from discussing what needs to be done to doing it. We know what actions to take, when, where, and by whom. Asana has enabled us to successfully scale our development department to five times its original size while also keeping everyone aligned on the product roadmap and company strategy. Thanks to Asana, the product team has gone from five meetings a week to one! #### Connect to the tools that matter Solve the problem of too many tools. Keep launch assets together, smooth handoffs between teams, and automate operational tasks with integrations tailored to how you work. - [Explore all apps](/apps) - [Explore all apps](/apps) #### GitHub Easily sync the status of work between technical and non-technical teams. Automatically sync GitHub pull request status updates to Asana tasks. - [See integration](/apps/github) #### Jira Automatically create Asana tasks from Jira issues, and vice versa, and automatically sync issues, tasks, projects, comments, assignees, custom fields, and more. - [Learn more](/apps/jira) #### Figma Turn ideas into next steps with the Asana widget for Figma and FigJam. Share design work in Asana with live Figma embeds. - [See integration](/apps/figma) #### Zendesk Resolve tickets faster and improve cross-functional collaboration with Zendesk for Asana. - [See integration](/apps/zendesk) #### Google Workspace Enable Google Workspace SAML SCIM for better control around user provisioning and deprovisioning. - [See integration](/google-workspace ) #### Microsoft 365 Seamlessly deliver Asana notifications to your Microsoft Groups. - [See integration](/apps/microsoft-office365-connector) #### Slack Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. - [See integration](/apps/slack) #### GitHub Easily sync the status of work between technical and non-technical teams. Automatically sync GitHub pull request status updates to Asana tasks. - [See integration](/apps/github) #### Jira Automatically create Asana tasks from Jira issues, and vice versa, and sync updates instantly. - [See integration](/apps/jiracloud) #### Figma Turn ideas into next steps with the Asana widget for Figma and FigJam. Share design work in Asana with live Figma embeds. - [See integration](/apps/figma) #### Zendesk Resolve tickets faster and improve cross-functional collaboration with Zendesk for Asana - [See integration](/apps/zendesk) #### Google Workspace Enable Google Workspace SAML SCIM for better control around user provisioning and deprovisioning. - [See integration](/google-workspace ) #### Microsoft Office 365 Get updates on your project planning and execution in Asana, right where you communicate. Know when someone in your Office 365 group has created a task, completed a task, or commented on a task. - [See integration](/apps/microsoft-office365-connector ) #### ServiceNow Automate task creation in Asana, and provide cross-platform visibility into task status and context. - [See integration](/apps/servicenow ) #### Slack Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. - [See integration](/apps/slack) #### Connect to the tools that matter Connect to the tools that matter Solve the problem of too many tools. Keep launch assets together, smooth handoffs between teams, and automate operational tasks with integrations tailored to how you work. - [Use template](/templates/product-roadmap ) #### Product roadmap template Track and monitor your product initiatives from development through launch. - [Use template](/templates/product-development ) #### Product development template Standardize your product development process. Collaborate across teams, track progress, and communicate with stakeholders all in one place. - [Use template](/templates/product-launches ) #### Product launch Plan and execute a new product launch from kickoff to post-launch. Track documents, creative assets, and other tasks with the product launch template. - [Use template](/templates/sprint-planning ) #### Sprint planning template Prioritize tasks, track backlog items, manage your team’s capacity, and track work from planning to completion—in one central place. #### Featured templates #### Frequently asked questions #### Frequently asked questions #### Can I get started with Asana for free? [Try Asana](https://asana.com/create-account) for free, no credit card required. Get started with a free Business trial, then follow the on-screen instructions to log in. #### What Asana features are most useful for product teams? Asana’s features are designed to help you streamline your product development processes, so you can launch faster. Features that support product teams include:  - [Workload](https://asana.com/product/workload) lets you see what your team is working on and monitor team capacity, so you can make informed decisions when allocating resources for sprints.  - [Custom fields](https://asana.com/guide/help/premium/custom-fields) help you track key development and launch information, like the priority of different  launches, where deliverables are in the development process, and the status of key tasks.  - [Forms](https://asana.com/product/forms) let you capture important information like launch ideas and customer feedback. - [Automation](https://asana.com/product/automation) allows you to focus on high-impact work by automating administrative and operational tasks.  - [Integrations](https://asana.com/apps) let you connect with tools that are already part of your development and launch workflows, like [Zendesk](https://asana.com/apps/zendesk), [Slack](https://asana.com/apps/slack), and [Google Workspace](https://asana.com/google-workspace), so teams can work together in one place. #### Can I track customer feedback with Asana? Collecting and acting on customer feedback is easy with Asana. Take advantage of best-in-class ticketing integrations like [Zendesk](https://asana.com/apps/zendesk), [Jira](https://asana.com/apps/jira-connectors), and [GitHub](https://asana.com/apps/github) to collect, manage, and prioritize what customers want. #### How does Asana help streamline our bug tracking process? Asana helps you track and triage product bugs, so you can address bugs quickly and maintain product quality. Take advantage of integrations that simplify communication between technical and business teams, like [Jira Cloud](https://asana.com/apps/jiracloud), [ServiceNow](https://asana.com/apps/servicenow), and [PagerDuty](https://asana.com/apps/pagerduty). You can also get started with our [bug tracking template](https://asana.com/templates/bug-tracking) and make reporting bugs easier with a [bug tracking form](https://asana.com/product/forms). #### How can I get started using Asana for my product development and launch processes? Quickly get started using Asana’s pre-made templates for product teams. First, try standardizing your development process with our [product development template](https://asana.com/templates/product-development). Then, keep track of high-level launch plans with our [product roadmap template](https://asana.com/templates/product-roadmap) or drill-down into a specific launch with our [product launch template](https://asana.com/templates/product-launches). #### What third party integrations are available to support product development and launch? Asana integrates with over 200 apps, bringing your important tools into one centralized system of work. Check out our integrations with tools that streamline customer feedback ticketing and bug tracking, like [Zendesk](https://asana.com/apps/zendesk) and [ServiceNow](https://asana.com/apps/servicenow). Or, bring all your communication under one tool with integrations like [Slack](https://asana.com/apps/slack), [Google Workspace](https://asana.com/google-workspace), and [Microsoft Office 365](https://asana.com/apps/microsoft-office365-connector). #### How does Asana support roadmap planning? Asana supports roadmap planning by using Timeline and portfolio views to build, share, and update product roadmaps with dependencies. #### Are there PM templates available? There are PM templates available. Templates include product roadmaps, feature requests backlog, and go‑to‑market launch plans. #### How do we collect feature requests? To collect feature requests, use Forms to capture feature requests from users, stakeholders, or customer support teams. #### Can we prioritize product backlog? You can prioritize product backlog using custom fields and rules to score, sort, and prioritize backlog items using scoring models. #### How do we manage sprints in Asana? To manage sprints in Asana, use board view, sprints templates, and rules to manage sprint planning, execution, and retros. #### Can we integrate with dev tools? You can integrate with dev tools through integrations with Jira, GitHub, and GitLab that allow syncing issues and pull requests with product tasks. #### How do we post updates to stakeholders? To post updates to stakeholders, PMs can use status updates and dashboards to share roadmap progress externally. #### Can we measure product engagement? Product engagement can be measured by using custom field data, usage insights, and dashboards to track feature adoption and performance. #### Can we measure product engagement? Product engagement can be measured by using custom field data, usage insights, and dashboards to track feature adoption and performance. #### How do we launch new features? New features can be launched by using Templates and Bundles to standardize feature launch workflows, including cross-functional dependencies. #### How can PMs align with company goals? PMs can align with company goals by linking product initiatives to portfolios and company-wide Goals for clear strategic alignment. #### Can I get started with Asana for free? [Try Asana](https://asana.com/create-account) for free, no credit card required. Get started with a free Business trial, then follow the on-screen instructions to log in. #### What Asana features are most useful for product teams? Asana’s features are designed to help you streamline your product development processes, so you can launch faster. Features that support product teams include:  - [Workload](https://asana.com/product/workload) lets you see what your team is working on and monitor team capacity, so you can make informed decisions when allocating resources for sprints.  - [Custom fields](https://asana.com/guide/help/premium/custom-fields) help you track key development and launch information, like the priority of different  launches, where deliverables are in the development process, and the status of key tasks.  - [Forms](https://asana.com/product/forms) let you capture important information like launch ideas and customer feedback. - [Automation](https://asana.com/product/automation) allows you to focus on high-impact work by automating administrative and operational tasks.  - [Integrations](https://asana.com/apps) let you connect with tools that are already part of your development and launch workflows, like [Zendesk](https://asana.com/apps/zendesk), [Slack](https://asana.com/apps/slack), and [Google Workspace](https://asana.com/google-workspace), so teams can work together in one place. #### Can I track customer feedback with Asana? Collecting and acting on customer feedback is easy with Asana. Take advantage of best-in-class ticketing integrations like [Zendesk](https://asana.com/apps/zendesk), [Jira](https://asana.com/apps/jira-connectors), and [GitHub](https://asana.com/apps/github) to collect, manage, and prioritize what customers want. #### How does Asana help streamline our bug tracking process? Asana helps you track and triage product bugs, so you can address bugs quickly and maintain product quality. Take advantage of integrations that simplify communication between technical and business teams, like [Jira Cloud](https://asana.com/apps/jiracloud), [ServiceNow](https://asana.com/apps/servicenow), and [PagerDuty](https://asana.com/apps/pagerduty). You can also get started with our [bug tracking template](https://asana.com/templates/bug-tracking) and make reporting bugs easier with a [bug tracking form](https://asana.com/product/forms). #### How can I get started using Asana for my product development and launch processes? Quickly get started using Asana’s pre-made templates for product teams. First, try standardizing your development process with our [product development template](https://asana.com/templates/product-development). Then, keep track of high-level launch plans with our [product roadmap template](https://asana.com/templates/product-roadmap) or drill-down into a specific launch with our [product launch template](https://asana.com/templates/product-launches). #### What third party integrations are available to support product development and launch? Asana integrates with over 200 apps, bringing your important tools into one centralized system of work. Check out our integrations with tools that streamline customer feedback ticketing and bug tracking, like [Zendesk](https://asana.com/apps/zendesk) and [ServiceNow](https://asana.com/apps/servicenow). Or, bring all your communication under one tool with integrations like [Slack](https://asana.com/apps/slack), [Google Workspace](https://asana.com/google-workspace), and [Microsoft Office 365](https://asana.com/apps/microsoft-office365-connector). - [Start your free trial](/create-account) Try Asana for free. No credit card required. - [Get started](/create-account) - [Watch the demo](/go-demo) See how Asana connects companies at scale. - [View demo](/demo/main) - [Speak with a sales rep](/sales) Learn how Asana helps teams collaborate seamlessly. - [Contact sales](/sales) #### Transform the way you work with Asana - IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023