# Marketing Management Software—Brand, Campaign, & Product Teams > Enable cross-team marketing initiatives with Asana. Keep your team laser-focused and aligned on key milestones, even if priorities change. Source: https://asana.com/teams/marketing Asana for marketing #### Where marketing connects work to revenue Mobilize around clear goals, get more impact from your resources, and confidently scale campaigns with AI-powered workflows. - [Get started](/create-account) - [View demo](/demo/marketing) of marketing C-suite say their teams work better together1 #### 92% productivity for marketing teams2 #### +22% faster campaign production at Spotify3 #### 50% 1. Asana Quarterly Customer Survey, 2. [IDC White Paper](https://asana.com/resources/idc-business-value-of-asana), The Business Value of the Asana Platform, Doc. #US50642023, June 2023, 3. [Spotify](https://asana.com/case-study/spotify). #### Make every campaign count with AI The value of Asana Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions. - [View demo](/demo/marketing) Stay on track with AI Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work. Accelerate campaign impact Campaign data, workloads, handoffs, and more—track it all in one platform so you can remove blockers and adjust resources quickly. Scale GTM production Free up your marketing team by automating and standardizing key workflows, from creative production to agency collaboration, on one AI-powered platform. #### How marketing teams can use Asana #### Marketing planning #### Reinvent marketing planning Unite marketers around common goals, then track progress across initiatives in one central hub. - Foster accountability by showing how everyone’s work supports business-critical objectives. - Update goal progress automatically by syncing data from Salesforce. - Get AI recommendations to unblock work when goals are at risk. - [Explore marketing planning](/uses/marketing-strategic-planning) - [Goals](/features/goals-reporting/goals) - [Portfolios](/features/goals-reporting/portfolios) - [Status updates](/features/project-management/status-updates) #### Creative workflows #### Speed up creative processes Automate workflows from start to finish, so creatives have more time to create.  - Kick off work faster by standardizing requests across your company.  - Automate repetitive steps like assigning work, handoffs, and stakeholder notifications.  - Connect creative tools with Asana so stakeholders can review, make comments, and approve in one place. - [Explore creative workflows](/uses/creative-production) - [Forms](/features/workflow-automation/forms) - [Rules](/features/workflow-automation/rules) - [Bundles](/features/workflow-automation/workflow-bundles) #### Campaign production #### Increase your campaign ROI Keep campaigns on track and on message, no matter the market environment. - Get a bird’s-eye view of every campaign, including status, owners, and timelines.  - Eliminate inconsistent messaging by organizing campaign assets and guidelines in one central hub.  - Keep stakeholders in the loop with real-time dashboards. - [Explore campaign production](/uses/campaign-management) - [Reporting dashboards](/features/goals-reporting/reporting-dashboards) - [Portfolios](/features/goals-reporting/portfolios) - [Projects](/features/project-management/projects) #### How NCAA produced 400% more content with Asana Watch our on-demand webinar to discover the winning strategy behind NCAA's Olympic campaign success and see how you can accelerate content, improve team collaboration, and drive greater ROI. - [Register now](https://resources.asana.com/how-ncaa-scaled-olympic-campaign-with-asana.html?utm_medium=website&utm_source=web_banner&utm_content=inlinebanner_marketing1&utm_campaign=scale26) - [Register now](https://resources.asana.com/how-ncaa-scaled-olympic-campaign-with-asana.html?utm_medium=website&utm_source=web_banner&utm_content=inlinebanner_marketing1&utm_campaign=scale26) #### Recognized as a leader by top analyst firms A Leader in The Forrester Wave: Collaborative Work Management Tools 2025 Report - [Get the Report](/resources/forrester-wave-collaborative-work-management-2025 ) A Leader in the 2025 Gartner Magic Quadrant for Collaborative Work Management three years in a row - [Learn more](/inside-asana/leader-in-2025-gartner-magic-quadrant-collaborative-work-management-report ) A leader in Work Management and OKR Software with more than 12,000 user reviews - [Read user reviews](https://www.g2.com/products/asana/reviews) Enterprise-grade security More than 85% of Fortune 100 companies use Asana4. Asana scales with your team, thanks to industry-standard security and compliance. - [Learn about security](/trust) Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals. Having one centralized ecosystem that brings all doers and stakeholders together has really accelerated our understanding of the work we do and the speed in which we do it. The marketing team is more efficient, and we know what our workload is — we’re aligned and integrated. Asana helps us see our campaign schedule so we can do fewer, larger programs and be strategic about launch dates to maximize their revenue impact. #### Connect your favorite tools Asana integrates with 270+ apps so marketers can access information seamlessly, no matter how many tools they use. Integrations - [Explore all apps](/apps) - [Explore all apps](/apps) #### Microsoft 365 Seamlessly deliver Asana notifications to your Microsoft Groups. - [See integration](/apps/microsoft-office365-connector) #### Google Calendar Use Asana rules to automatically schedule events on your calendar. - [See integration](/apps/google-calendar) #### Slack Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. - [See integration](/apps/slack) #### Zoom Make meetings actionable with tasks, action items, and searchable transcripts in Asana. - [See integration](/apps/zoom) #### Hubspot Create Asana tasks automatically using HubSpot Workflows. Use customer data in HubSpot CRM to seamlessly hand off work between teams. - [See integration](/apps/hubspot) #### Figma Turn ideas into next steps with the Asana widget for Figma and FigJam. Share design work in Asana with live Figma embeds. - [See integration](/apps/figma) #### Salesforce Connect goals to monitor impact and make informed business decisions. - [Learn more](/apps/salesforce) #### Tableau Unlock your team’s work data to make smarter business decisions. - [See integration](/apps/tableau) #### Google Streamline, coordinate, and manage the work you do in Google Workspace + Asana - [Learn more](/google-workspace) #### Slack Turn ideas, work requests, and action items from Slack into trackable tasks and comments in Asana. - [See integration](/apps/slack) #### Zoom Make meetings actionable with tasks, action items, and searchable transcripts in Asana. #### Dropbox Easily attach Dropbox files to a task from the task pane, and use Asana rules to automatically upload files to a Dropbox folder. - [See integration](/apps/dropbox) #### Connect your favorite tools Connect your favorite tools - [Watch the webinar](https://resources.asana.com/how-ncaa-scaled-olympic-campaign-with-asana.html) #### Scale your campaigns 4x with the NCAA See how the NCAA drove Olympic campaign success through streamlined content, improved collaboration, and stronger ROI. - [Read the article](https://asana.com/resources/asana-on-asana-creative-production) #### How Asana uses Asana for creative production Learn 6 ways Asana uses work management to streamline creative production at scale. - [Try it now](/roi-calculator?utm_source=web_cta&utm_medium=website&utm_campaign=roi_calc) #### Unlock Your Team's ROI Potential Discover how much time and productivity your team could unlock with better work management. Get measurable results in minutes. - [Watch the video](https://www.youtube.com/watch?v=RCVx54_gxLM&list=PLJFG93oi0wJDOAQKGrGFln1AQ1hLgMVHY&utm_source=web_resource_card&utm_medium=website ) #### Supercharge your marketing workflows Find out how Lisa Good at Brand Networks saves 30 hours a month managing her content calendar with AI Studio. #### Marketing insights Skill up. Move up. Get certified with the Collaborative Work Management Certification program and help your business reach its goals while you achieve your own. - [Get certified](https://asana.com/certifications?utm_medium=website&utm_source=web_resource_card&utm_campaign=cert25) #### Still have questions? We have answers. #### How does Asana help coordinate marketing campaigns? Asana helps coordinate marketing campaigns by allowing you to manage campaign timelines, assets, tasks, and cross‑team collaboration using custom projects, smart workflows, timelines, and goal alignment. Check out the [Asana Forum](https://forum.asana.com/c/forum-en/asana-in-practice/asana-for-marketing/219) to see how other marketers use Asana to tie work to revenue. #### Are there templates for content planning? There are templates for content planning. Marketing templates support content calendars, campaign management, creative production, production launches, and more. #### Can we track campaign ROI? You can track campaign ROI by monitoring performance and tracking ROI in real time using custom formulas, reporting dashboards, and AI-generated insights. #### How do we request creative assets? To request creative assets, use AI-powered intake to automatically triage creative requests, capturing and structuring key information upfront. #### Can we automate approval workflows? You can automate approval workflows using AI-powered workflows to automatically route assets to the right people at the right time, based on the prompts and guidance you provide. #### How is cross‑channel planning managed? Cross‑channel planning is managed by using custom views, portfolios, and rules to plan multi‑channel launches and align multiple different work streams. #### Can we schedule social media posts in Asana? You can schedule social media posts in Asana using Calendar view and integrations with apps like Buffer and Hootsuite to plan and track posts. #### How do we centralize campaign assets? To centralize campaign assets, you can organize them within projects or portfolios, with dedicated sections or custom fields for easy tracking. With smart workflows, you can also automate asset reviews and approvals - all in one place. #### Can we track deliverables across teams? You can track deliverables across teams using tasks, status updates, and dashboards to help track PR, design, and copywriting progress across departments. #### How do we run marketing retrospectives? To run marketing retrospectives, use templates to run retrospectives, collect feedback via Forms, and set goals for improvement. PLACEHOLDER - [Start your free trial](/create-account) Try Asana for free. No credit card required. - [Get started](/create-account) - [Watch the demo](/go-demo) See how Asana connects companies at scale. - [View demo](/demo/main) - [Speak with a sales rep](/sales) Learn how Asana helps teams collaborate seamlessly. - [Contact sales](/sales) #### Transform the way you work with Asana - Asana Quarterly Customer Survey - IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023 - [Spotify](https://asana.com/case-study/spotify) - Accurate as of December 2023, includes free and paid users.