# From Vision to Execution: How Asana's CMO Does Annual Planning > In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned. Source: https://asana.com/resources/vision-execution-annual-planning ## From vision to execution: how Asana's CMO does annual planning - [Vision to execution: How to align goals and OKRs across teams](/sv/resources/vision-execution-annual-planning) Marknadsföring Strategisk planering Verksamhetsstrategi #### Innehållsförfattare How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ... How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture? Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can: - Enable holistic capacity planning for centralized functions - Centralize team communication and create clarity - Create a shared space for marketing leadership to share priorities and async updates - [Marknadsföring](/resources/marketing) - [Marketing strategy template](https://asana.com/templates/marketing-strategy) Marknadsföring - [The marketer's playbook](/sv/resources/marketers-playbook) Marknadsföring #### Innehållschef, Asana Det moderna marknadsföringslandskapet är otroligt komplext. Varje år måste vi hantera fler kanaler, mer innehåll och fler format än någonsin tidigare. Att vara relevant och hålla ... - [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf) Marknadsföring #### Innehållsförfattare - [Skala upp dina marknadsföringskampanjer fyrdubbelt: lärdomar från NCAA:s olympiska kampanj](/sv/resources/ncaa-scaled-olympic-campaign-asana) Marknadsföring Projektplanering Inför OS i Tokyo 2020 var NCAA:s kommunikationskampanj, Olympians & Paralympians Made Here, liten men effektfull. Inför Paris 2024 satte de upp ett djärvt mål: att tredubbla inneh ... Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.