# State of Marketing Collaboration • The Work Innovation Lab

> State of Marketing Collaboration • The Work Innovation Lab

Source: https://asana.com/resources/state-of-marketing-collaboration-2024-thank-you

2024

### State of Marketing Collaboration

Drawing on survey insights from 830 marketing professionals and extensive social listening data, this report by Asana’s Work Innovation Lab and Meltwater uncovers key trends, challenges, and opportunities for marketing teams to harness the power of collaboration and drive business growth.

- [Download the research](https://assets.asana.biz/m/23423be6661d5b1d/original/FY25_Q2_State-of-Marketing-Collaboration_Final.pdf)

#### 79% of marketing professionals believe that collaborating with other departments improves the quality of their work. Learn how to elevate your team's strategic impact.

### Explore more related research

- [Get your score](https://asana.com/ai/work-innovation-score)

#### Work Innovation Score

Chart your company's path to innovation with Asana’s new AI-powered assessment.

- [Get the report](https://asana.com/work-innovation-lab/the-state-of-collaboration-technology/)

#### The state of collaboration technology

Research-backed insights on how to declutter and optimize your technology toolkit.

- [Get the report](https://asana.com/resources/ai-in-marketing)

#### Maximizing AI in Marketing

An in-depth study to help marketers transition from hesitation to confident execution.

- [Read more](https://asana.com/inside-asana/ai-transforming-work)

#### How AI is Transforming Work

Asana CEO, Dustin Moskovitz, talks about a world where people are thriving in their jobs because of A.I., not in spite of it.