# Human-centric AI Playbook for Marketers

> Human-centric AI Playbook for Marketers

Source: https://asana.com/sv/resources/human-centric-ai-marketing-playbook

## Human-centric AI at work: A marketer's playbook for powering your organization with AI

- [Människocentrerad AI på jobbet: En strategibok för marknadsförare för att driva organisationen med AI](/sv/resources/human-centric-ai-marketing-playbook)

AI i arbetslivet

AI i arbetslivet

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)Backed ...

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)

Backed by original research including an extensive survey of over 4,500 professionals, the latest playbook from The Work Innovation Lab provides a strategic roadmap for how marketers can navigate these AI complexities.

You'll uncover actionable insights on:
- **Using AI in marketing:** Learn how to leverage AI for creative and strategic advantage, without sacrificing human touch.
- **Overcoming challenges unique to marketing:** Address common concerns for marketers such as the potential loss of creative control and the stigma of "laziness" around using AI tools.
- **Building a unified AI strategy:** Discover how a human-centric approach can turn apprehensions into opportunities for innovation.
- **Choosing AI vendors:** Find out how to choose AI tools that align with your marketing goals, protect your data, and offer scalability for future growth.

And so much more.

- [AI i arbetslivet: sätt att börja använda AI i dag](https://resources.asana.com/ai-at-work?utm_medium=web&utm_source=resource-card&utm_campaign=ai25)

AI i arbetslivet

- [5 reasons Asana AI Teammates outperform your favorite agent](/sv/resources/5-reasons-asana-ai-teammates-outperform-agent)

AI i arbetslivet

#### Product Manager, Asana

You're probably already using an AI agent to draft emails, summarize docs, or knock out quick tasks. Maybe your team has even started building agents into shared workflows. But mo ...

- [Inuti AI Studio: Så här uppnår ledande team resultat](/sv/resources/how-leading-teams-drive-results-with-ai-studio)

AI i arbetslivet

#### Innehållsförfattare

Medan konkurrenterna kämpar med AI-pilotprojekt ser de här teamen redan resultat. Den här guideboken visar hur team inom IT, ekonomi och marknadsföring använder Asana AI Studio fö ...

Leverage AI to amplify human potential and drive organizational success