# From Vision to Execution: How Asana's CMO Does Annual Planning

> In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned.

Source: https://asana.com/resources/vision-execution-annual-planning

## From vision to execution: how Asana's CMO does annual planning

- [Vision to execution: How to align goals and OKRs across teams](/ru/resources/vision-execution-annual-planning)

Маркетинг

Стратегическое планирование

Бизнес-стратегия

#### Автор текстов

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ...

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?

Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can:
- Enable holistic capacity planning for centralized functions
- Centralize team communication and create clarity
- Create a shared space for marketing leadership to share priorities and async updates

- [Маркетинг](/resources/marketing)

- [Marketing strategy template](https://asana.com/templates/marketing-strategy)

Маркетинг

- [Руководство маркетолога](/ru/resources/marketers-playbook)

Маркетинг

#### Глава отдела контента Asana

Современный маркетинговый ландшафт невероятно сложен. Каждый год нам приходится иметь дело с растущим небывалыми темпами количеством каналов, контента и форматов. Сохранять актуал ...

- [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf)

Маркетинг

#### Автор

- [Как в 4 раза увеличить масштаб маркетинговых кампаний: уроки олимпийской кампании NCAA](/ru/resources/ncaa-scaled-olympic-campaign-asana)

Маркетинг

Планирование проектов

К Играм 2020 года в Токио NCAA запустила небольшую, но эффективную коммуникационную кампанию Olympians & Paralympians Made Here. К Играм в Париже 2024 года они поставили смелую це ...

Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.