# Human-centric AI Playbook for Marketers

> Human-centric AI Playbook for Marketers

Source: https://asana.com/ru/resources/human-centric-ai-marketing-playbook

## Human-centric AI at work: A marketer's playbook for powering your organization with AI

- [Human-centric AI at work: A marketer's playbook for powering your organization with AI](/ru/resources/human-centric-ai-marketing-playbook)

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Автоматизация рабочих процессов

Управление работой

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)Backed ...

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)

Backed by original research including an extensive survey of over 4,500 professionals, the latest playbook from The Work Innovation Lab provides a strategic roadmap for how marketers can navigate these AI complexities.

You'll uncover actionable insights on:
- **Using AI in marketing:** Learn how to leverage AI for creative and strategic advantage, without sacrificing human touch.
- **Overcoming challenges unique to marketing:** Address common concerns for marketers such as the potential loss of creative control and the stigma of "laziness" around using AI tools.
- **Building a unified AI strategy:** Discover how a human-centric approach can turn apprehensions into opportunities for innovation.
- **Choosing AI vendors:** Find out how to choose AI tools that align with your marketing goals, protect your data, and offer scalability for future growth.

And so much more.

- [How ARM Creative runs its marketing campaign workflow with Asana AI](/ru/resources/arm-creative-ai-marketing-campaign-workflow)

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#### Автор текстов

At ARM Creative, a single campaign can span broadcast TV, over-the-top (OTT) ads, radio, Spotify, paid social, display, and retargeting—all running at once, each with its own dead ...

- [Индекс внедрения ИИ в Австралии, 2026 г.](/ru/resources/australian-ai-execution-index)

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- [Tj Power x Asana AI Insights](/ru/resources/what-to-keep-human-in-the-age-of-ai)

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I’m TJ Power, a neuroscientist, no.1 bestselling author of The DOSE Effect, and the founder of DOSE® Lab. Over the last 12 months, my team and I have been laser focused on a new q ...

- [451 Research by S&P Global: Asana targets agentic software development life cycle, betting on context as the new moat](https://assets.asana.biz/asset/b9e636af-c661-4449-8972-9b8adead1b37/451-Research-by-S-P-Global.pdf)

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Leverage AI to amplify human potential and drive organizational success