# Human-centric AI Playbook for Marketers

> Human-centric AI Playbook for Marketers

Source: https://asana.com/ru/resources/human-centric-ai-marketing-playbook

## Human-centric AI at work: A marketer's playbook for powering your organization with AI

- [Human-centric AI at work: A marketer's playbook for powering your organization with AI](/ru/resources/human-centric-ai-marketing-playbook)

ИИ на работе

ИИ на работе

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)Backed ...

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)

Backed by original research including an extensive survey of over 4,500 professionals, the latest playbook from The Work Innovation Lab provides a strategic roadmap for how marketers can navigate these AI complexities.

You'll uncover actionable insights on:
- **Using AI in marketing:** Learn how to leverage AI for creative and strategic advantage, without sacrificing human touch.
- **Overcoming challenges unique to marketing:** Address common concerns for marketers such as the potential loss of creative control and the stigma of "laziness" around using AI tools.
- **Building a unified AI strategy:** Discover how a human-centric approach can turn apprehensions into opportunities for innovation.
- **Choosing AI vendors:** Find out how to choose AI tools that align with your marketing goals, protect your data, and offer scalability for future growth.

And so much more.

- [ИИ на работе: как начать сразу использовать ИИ](https://resources.asana.com/ai-at-work?utm_medium=web&utm_source=resource-card&utm_campaign=ai25)

ИИ на работе

- [5 reasons Asana AI Teammates outperform your favorite agent](/ru/resources/5-reasons-asana-ai-teammates-outperform-agent)

ИИ на работе

#### Product Manager, Asana

You're probably already using an AI agent to draft emails, summarize docs, or knock out quick tasks. Maybe your team has even started building agents into shared workflows. But mo ...

- [AI Studio изнутри: как ведущие команды добиваются результатов](/ru/resources/how-leading-teams-drive-results-with-ai-studio)

ИИ на работе

#### Автор текстов

Пока конкуренты пытаются запустить пилотные проекты с ИИ, эти команды уже видят результаты. В этом руководстве рассказывается, как команды из отделов ИТ, финансов и маркетинга исп ...

Leverage AI to amplify human potential and drive organizational success