# From Vision to Execution: How Asana's CMO Does Annual Planning > In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned. Source: https://asana.com/resources/vision-execution-annual-planning ## From vision to execution: how Asana's CMO does annual planning - [Vision to execution: How to align goals and OKRs across teams](/resources/vision-execution-annual-planning) Marketing Strategic planning Business strategy #### Content writer How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ... How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture? Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can: - Enable holistic capacity planning for centralized functions - Centralize team communication and create clarity - Create a shared space for marketing leadership to share priorities and async updates - [Marketing](/resources/marketing) - [How to create a winning marketing plan (with examples)](/resources/marketing-plan) Marketing Business strategy Project planning #### Content Writer A marketing plan helps your team turn ideas into action. This guide breaks down what to include, how to create a marketing plan step by step, and offers a free template to get you ... - [How Leading Brands Streamline High-Stakes Campaigns](/resources/how-leading-brands-streamline-high-stakes-campaigns) Marketing Peak season is retail’s defining moment. Demand spikes, timelines compress, and every channel needs to fire in perfect sync. The challenge isn’t just producing more campaigns fast ... - [How our Slack integration and AI Studio power smarter product support](/resources/slack-asana-integration-ai-studio-product-support) AI #### Solutions Architect If you work at Asana, you probably live in Slack. Our customers do, too. That’s why the Slack integration is one of the most popular ways teams connect to Asana - both inside our ... Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.