# The Ultimate Product Launch Planning Guide [Free Ebook] > Get insider tips from Asana’s former Head of Product Marketing on how she manages the product launch process—from start to finish—with Asana. Source: https://asana.com/resources/product-launch-guide ## The ultimate guide to launching products with Asana - [The ultimate guide to launching products with Asana](/resources/product-launch-guide) Business strategy Strategic planning #### Content writer Launching a new product is no small feat. Before anything makes its way into the world, there’s weeks (if not months) of cross-functional project management to tackle. But just be ... Launching a new product is no small feat. Before anything makes its way into the world, there’s weeks (if not months) of cross-functional project management to tackle. But just because launches are complex doesn't mean they have to feel chaotic. That's where this product launch planning guide can help. ## What’s in this ebook? Get tips from a seasoned product management expert. ### Create a product launch roadmap Successful product launches require strong cross-functional coordination between your product team and stakeholders like sales teams, marketing teams, and customer support. To keep everyone on the same page, you need an overarching launch timeline to track upcoming new product launches, key milestones, and the current launch stage of each new feature. ### Streamline your product launch workflow With so many moving pieces to manage, it can be hard to organize all the pre-launch and post-launch activities you need to complete. Team members need to consider messaging, [digital marketing strategy](https://asana.com/resources/digital-marketing-strategy), product development, customer feedback, and many other details in order to successfully release a great product. Don’t get lost in the weeds—instead, learn best practices to track key information and keep your product launch strategy organized. ### Keep stakeholders in the loop Instead of getting bogged down with check-ins, plan regular asynchronous status updates to let other teams know what you’re currently working on. Benchmark your progress with [key performance indicators (KPIs)](https://asana.com/resources/key-performance-indicator-kpi) and show other teams how close you are to reaching your end goal on launch day. - [Business strategy](/resources/business-strategy) - [Project portfolio management 101](/resources/what-is-project-portfolio-management) Project management Business strategy #### Writer If you manage various initiatives across different teams and departments, you know how hard it can be to capture progress and share results in one place. Project management tools ... - [Brand messaging 101: The ultimate guide](/resources/brand-messaging-framework) Business strategy #### Content writer Talking about your business is important, but speaking as your business is what brand messaging is all about. Brand messaging is how your company presents itself. In this guide, y ... - [The ultimate guide to program management](/resources/what-is-program-management) Business strategy #### Writer When you're managing multiple projects, it can feel like you're juggling several balls that you're just barely keeping off the ground. To keep the balls in the air, you need to se ... - [Business process analysis (BPA) explained](/resources/business-process-analysis) Business strategy #### Content writer Most of us follow routines at work, like steps for new project requests or ways to delegate tasks. These routines are our processes—sets of tasks done in a certain order that form ... Download this free ebook to get insider tips from Asana’s former Head of Product Marketing. Learn how she manages the product launch process—from start to finish—with Asana.