# Marketing Resources > Marketing leaders are on the forefront of change. Explore marketing strategies from experts and boost business success with our marketing resource library. Source: https://asana.com/resources/marketing ### Marketing resources Marketing leaders need to be at the forefront of change. Learn from industry experts, discover innovative strategies, and transform your marketing efforts into a powerful engine for business success. ### Featured resources - [See Asana in action for Marketers](https://asana.com/go/demo-marketing?utm_medium=web&utm_source=resource-card) Workflow automation Workflow automation - [Human-centric AI at work: A marketer's playbook for powering your organization with AI](/resources/human-centric-ai-marketing-playbook) AI at work AI at work Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)Backed ... - [13 marketing trends and strategies to supercharge your 2024 campaigns](/resources/marketing-trends) Marketing Strategic planning Industry insights #### Content Writer From newspaper ads to artificial intelligence, marketing trends come and go as technology and consumer preferences change. That means marketing leaders can't always rely on tried- ... - [How to create a winning marketing plan (with examples)](/resources/marketing-plan) Marketing Business strategy Project planning #### Content Writer A marketing plan helps your team turn ideas into action. This guide breaks down what to include, how to create a marketing plan step by step, and offers a free template to get you ... - [How Leading Brands Streamline High-Stakes Campaigns](/resources/how-leading-brands-streamline-high-stakes-campaigns) Marketing Peak season is retail’s defining moment. Demand spikes, timelines compress, and every channel needs to fire in perfect sync. The challenge isn’t just producing more campaigns fast ... - [How our Slack integration and AI Studio power smarter product support](/resources/slack-asana-integration-ai-studio-product-support) AI #### Solutions Architect If you work at Asana, you probably live in Slack. Our customers do, too. That’s why the Slack integration is one of the most popular ways teams connect to Asana - both inside our ... - [Level up your marketing with a perceptual map (with template)](/resources/perceptual-map-template) Marketing #### Content writer When it comes to positioning your brand or product in the marketplace, consumer perception is king. But for marketers, it can be difficult to distinguish between your actual posit ... - [20 types of marketing you should know about](/resources/types-of-marketing) Marketing #### Writer Marketing is not just billboards and advertisements; it's a strategy companies use to communicate their products or services to their target market. There are many different marke ... - [Asana for campaign management](https://academy.asana.com/asana-for-campaign-management-workshop) Marketing - [Marketing project management: How to structure your strategy](/resources/marketing-project-management) Marketing Project management #### Content writer Marketing initiatives are essential to your business plan. They let you share your brand story, connect with your audience, and guide leads through the sales process. With a clear ... - [How to scale your marketing campaigns 4x: Lessons from the NCAA’s Olympic campaign](/resources/ncaa-scaled-olympic-campaign-asana) Marketing Project planning For the 2020 Tokyo Games, the NCAA’s communications campaign, Olympians & Paralympians Made Here, was small but impactful. For Paris 2024, they set a bold goal: triple content pro ... - [4 P's of marketing: How to achieve the perfect marketing mix](/resources/4-ps-of-marketing) Marketing #### Content writer Product, price, place, and promotion. According to the marketing mix theory, these 4 Ps are the building blocks of any successful marketing campaign. While no strategy is a guaran ... - [Going for Gold: How NCAA scaled their Olympic campaign 4x with Asana](https://resources.asana.com/how-ncaa-scaled-olympic-campaign-with-asana.html?utm_medium=website&utm_source=web_event_hub&utm_campaign=scale26) Marketing - [Marketing vs. advertising: What’s the difference?](/resources/marketing-vs-advertising-difference) Marketing #### Writer Marketing and advertising are both essential for any business, but people often mix them up. They both aim to connect your company with customers, but they work in different ways. ... - [State of Marketing Collaboration](/resources/state-of-marketing-collaboration) The Work Innovation Lab Marketing - [Build a marketing operations strategy in 4 steps](/resources/marketing-operations) Marketing Operations #### Content writer Operations management is a crucial part of any organization because it keeps everyday processes running smoothly. Without the operations manager as the engineer of the ship, other ... - [What is a digital marketing strategy? 9 steps to boost your online presence](/resources/digital-marketing-strategy) Marketing #### Head of Content, Asana Digital marketing has evolved rapidly. From social media and email to consumer insights and analytics, digital marketing provides more opportunities than ever.How can you take adv ... - [13 marketing trends and strategies to supercharge your 2024 campaigns](/resources/marketing-trends) Marketing Industry insights #### Content Writer From newspaper ads to artificial intelligence, marketing trends come and go as technology and consumer preferences change. That means marketing leaders can't always rely on tried- ... - [Performance reviews are broken. Try these 3-step to get more actionable feedback](/resources/performance-reviews-broken) Goals The Work Innovation Lab Marketing IT Operations #### Head of The Work Innovation Lab This article was originally published on Inc.Performance reviews are broken. At many companies, they pack a one-two punch—they're fear-inducing, and they're also time sinks. Manag ... - [The ultimate guide to managing marketing campaigns with Asana](/resources/marketing-campaign-guide) Marketing Project management #### Content writer Managing an end-to-end marketing campaign requires meticulous attention to detail—especially when you’re responsible for running multiple campaigns at once. Get tips from a season ... - [Marketing campaign template](https://asana.com/templates/campaign-management) Marketing - [Vision to execution: How to align goals and OKRs across teams](/resources/vision-execution-annual-planning) Marketing Business strategy #### Content writer How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ... - [Event marketing plan template](https://asana.com/templates/event-marketing-plan) Marketing - [An executive's guide to effective digital transformation: A research-backed playbook](/resources/executive-digital-transformation) The Work Innovation Lab Industry insights Marketing IT Operations #### Head of The Work Innovation Lab The digital “needs” of the workplace have reached a frenzied pace. In an attempt to stay relevant, organizations are scrambling to adopt the latest technology. But adding to your ... - [Fixing meetings: A research-backed playbook](/resources/fixing-meetings-playbook) The Work Innovation Lab Marketing IT Operations Collaboration Productivity #### Head of The Work Innovation Lab Meetings are a huge time sink for organizations. Even with technology built to manage calendars and work more efficiently, meeting bloat has only gotten worse. This playbook—jam-p ... - [The science behind executive goal setting](/resources/executive-goal-setting) The Work Innovation Lab Business strategy Industry insights Marketing IT Operations Goals #### Head of The Work Innovation Lab Goal setting is crucial to hitting your most important targets. But it’s not enough to simply set goals—you need to set the right goals. The Work Innovation Lab, a think tank by A ... - [Forget performance reviews: Here’s a better path to feedback](/resources/actionable-performance-reviews) The Work Innovation Lab Marketing IT Operations Leadership #### Head of The Work Innovation Lab Performance reviews are common, but they're time consuming, can provoke anxiety, and lack actionable feedback. There’s a better way to collect feedback, designed by The Work Innov ... - [Email marketing calendar template](https://asana.com/templates/email-marketing-calendar) Marketing - [Marketing strategy template](https://asana.com/templates/marketing-strategy) Marketing - [Why marketing teams need repeatable processes](https://resources.asana.com/marketing-workflows-ebook) Marketing #### Content writer - [The Integrated Marketing Campaign Toolkit from Drift and Asana](https://www.drift.com/insider/learn/books-reports/integrated-marketing-campaigns/?utm_medium=referral&utm_source=asana&utm_campaign=chat-integratedcampaigns) Marketing Business strategy #### Content writer - [How Drift runs integrated marketing campaigns in a remote world](/resources/drift-remote-campaigns) Marketing Hybrid and remote work #### Content writer Working “together” looks a bit different these days. As marketing becomes more distributed and teams begin to adapt to our new way of working, it’s crucial that companies consider ... - [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf) Marketing #### Content Writer - [The marketer's playbook](/resources/marketers-playbook) Marketing #### Head of Content, Asana The modern marketing landscape is incredibly complex. Every year, we have to deal with more channels, more content, and more formats than ever before. Staying relevant and on-task ... - [Templates for Marketing teams](https://asana.com/templates/for/marketing) Marketing - [How to manage marketing requests](/resources/media/managing-marketing-requests-video) Marketing #### Content writer ### Anatomy of Work Collection The uncertainty of the past two years has created a clash of work cultures, but leaders can transform this rare moment into a profound opportunity. We surveyed 10,624 global employees to learn what’s working—and what's not—in their organizations. Anatomy of Work ### Industry insights Resources, reports, white papers, and excerpts from industry leaders about the status of work. Featuring Asana’s landmark industry report: The Anatomy of Work Index. Industry insights ### Leadership Strong leaders motivate their team to unlock high-impact work. Build your leadership skills so you can progress from “You can do this” to “We can do this together.” Leadership ### Collaboration Collaboration is the cornerstone of great teamwork. Get resources on how to unlock collaboration and empower team members to work together effortlessly. Collaboration ### Project planning Track your work—and get results. With project planning, organize and track everything to set each project up for success. Then, move work across the finish line and hit your deadlines. Project planning ### Business strategy Craft your business strategy, improve operational processes, and do more of the work you love. Get resources to plan and execute your business with Asana. Business strategy ### Productivity Productive teams spend less time on work about work. Get tips to spend more time on work that matters. Effectively prioritize, execute, and hit your goals—every time. Productivity ### Goals Teams that have clear goals achieve high-impact results. Set goals to help team members understand the impact of their work and get their best work done. Goals ### Hybrid and remote work Set your team up for success with best practices for remote, distributed, and hybrid teams. Communicate where work happens, so you can connect and collaborate from anywhere. Hybrid and remote work ### Agile project management Agile teams embrace iterative processes and continuous improvement. Get resources to help you implement the Agile methodology with your team and get great work done—faster. Agile