# Human-centric AI Playbook for Marketers

> Human-centric AI Playbook for Marketers

Source: https://asana.com/resources/human-centric-ai-marketing-playbook

## Human-centric AI at work: A marketer's playbook for powering your organization with AI

- [Human-centric AI at work: A marketer's playbook for powering your organization with AI](/resources/human-centric-ai-marketing-playbook)

AI at work

AI at work

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)Backed ...

Marketers are already seeing value from AI. 44% are harnessing AI’s capabilities in their roles at least weekly, significantly higher than the average knowledge worker (36%)

Backed by original research including an extensive survey of over 4,500 professionals, the latest playbook from The Work Innovation Lab provides a strategic roadmap for how marketers can navigate these AI complexities.

You'll uncover actionable insights on:
- **Using AI in marketing:** Learn how to leverage AI for creative and strategic advantage, without sacrificing human touch.
- **Overcoming challenges unique to marketing:** Address common concerns for marketers such as the potential loss of creative control and the stigma of "laziness" around using AI tools.
- **Building a unified AI strategy:** Discover how a human-centric approach can turn apprehensions into opportunities for innovation.
- **Choosing AI vendors:** Find out how to choose AI tools that align with your marketing goals, protect your data, and offer scalability for future growth.

And so much more.

- [How Asana scales one idea into a full content engine with AI](/resources/build-content-engine-ai-workflow)

AI at work

#### Content writer

Stephanie Bui, content marketing strategy lead at Asana, used to think about her role in straightforward terms: managing content calendars, overseeing assets, and running a team. ...

- [How Asana takes creative production briefs from one week to same-day execution with AI teammates](/resources/asana-creative-production-briefs-with-ai-teammates)

AI at work

#### Content writer

When Aubrey Rogers, Head of Creative Operations & Production at Asana, kicks off a new creative campaign, she doesn’t start with execution. First, she needs to understand what’s h ...

Leverage AI to amplify human potential and drive organizational success