# An executive’s guide to high-value collaboration > High performing companies use collaboration and coordination to maximize performance, profitability and innovation. Learn how you can do the same. Source: https://asana.com/resources/high-value-collaboration-report ## An executive’s guide to high-value collaboration - [An executive’s guide to high-value collaboration](/resources/high-value-collaboration-report) Team growth & focus Team growth & focus #### Head of The Work Innovation Lab Collaboration is work’s hottest buzzword…everyone is focused on optimizing collaboration, boosting collaboration, or creating opportunities for more collaboration. But defaulting ... Collaboration is work’s hottest buzzword…everyone is focused on optimizing collaboration, boosting collaboration, or creating opportunities for more collaboration. But defaulting to collaboration (like a meeting) rather than thoughtful coordination (like an email) can cost your company time and money. This playbook will help you design your organization for better, more efficient coordination and collaboration.  You’ll learn: - The viral framework first developed by Carlos Valdes-Dapena at Mars—one of the largest privately-held companies in the world—that drove 33% growth within one of the company’s key business units and markets - When to use collaboration vs. coordination (and why that distinction matters) - The impact of too little and too much collaboration (and how to strike a balance) - How the highest-performing companies use collaboration and coordination to maximize performance, profitability and innovation, and how you can do the same Team growth & focus - [10 Best employee onboarding software for HR teams](/resources/best-employee-onboarding-software) Team growth & focus #### Contributor A well-designed onboarding process helps new hires become productive quickly and encourages them to stay with the company. The transition from candidate to team member is easier w ... - [How Asana takes creative production briefs from one week to same-day execution with AI teammates](/resources/asana-creative-production-briefs-with-ai-teammates) AI at work #### Content writer When Aubrey Rogers, Head of Creative Operations & Production at Asana, kicks off a new creative campaign, she doesn’t start with execution. First, she needs to understand what’s h ... - [Team collaboration software and tools: 11 picks](/resources/best-team-collaboration-software) Work management #### Content writer The projects with the highest impact on your company are rarely the result of one person. They require cross-functional collaboration, with individuals working across teams, depar ... - [How to prioritize tasks in 4 steps (and get work done)](/resources/how-prioritize-tasks-work) Productivity #### Content Writer If you're like most people, you start your workday intending to be as productive as possible. Yet, as the day rolls on, you find yourself fielding multiple urgent requests and wat ... High performing companies use collaboration and coordination to maximize performance, profitability and innovation. Learn how you can do the same.