# The science behind executive goal setting

> Goal setting is crucial to hitting your most important targets. Learn how executive goal setting is changing in the face of a changing workplace and how to keep up.

Source: https://asana.com/resources/executive-goal-setting

## The science behind executive goal setting

#### See the full report
- [Download the report](https://assets.asana.biz/m/92ce0874ad48740/original/pdf-WIL-executive-goal-setting-playbook.pdf)
- [Download the report](https://assets.asana.biz/m/92ce0874ad48740/original/pdf-WIL-executive-goal-setting-playbook.pdf)Goal setting is crucial to hitting your most important targets. But it’s not enough to simply set goals—you need to set the _right_ goals. The Work Innovation Lab, a think tank by Asana, partnered with Sharpist, a digital executive coaching and leadership training company, to study how executives use goals. In this guide, learn: 
- How the goals executives set differ from those of non-executives
- How executives interact with their and their company’s goals, and the importance of sharing these goals with the team so everyone is aligned, company-wide
- How executive goal setting is changing in the face of a changing workplace

#### How to align goals and OKRs across teams

Learn how to transform your team’s goals into measurable outcomes with powerful OKRs. When teams can understand how their work ladders up to the organization’s overall goals, better results follow.
- [Watch the webinar](https://resources.asana.com/how-to-align-goals-OKRs-across-teams.html?utm_source=article-banner&utm_medium=web&utm_campaign=team_okrs)

The Work Innovation Lab

- [The State of AI at Work](/resources/state-of-ai-work)

The Work Innovation Lab

- [The AI Super Productivity Paradox](/resources/ai-super-productivity-paradox)

The Work Innovation Lab

#### Researchers

AI promises a radical leap in productivity. There is evidence that, on an individual level, this promise is being delivered. Employees are completing tasks in minutes that took ho ...

- [AI Maturity Assessment](/resources/ai-maturity-assessment)

The Work Innovation Lab

- [2025 State of AI at Work: Germany](/resources/2025-state-of-ai-at-work-germany)

AI

Germany is facing an AI paradox. While 67% of knowledge workers now use AI weekly—up from 56% last year—just 18% of organizations have successfully scaled AI across the business.T ...

- [The science behind executive goal setting](/resources/executive-goal-setting)

The Work Innovation Lab

Strategic planning

Business strategy

Industry insights

Marketing

IT

Operations

Goals

- [Head of The Work Innovation Lab](/author/rebecca-hinds)

Goal setting is crucial to hitting your most important targets. But it’s not enough to simply set goals—you need to set the right goals. The Work Innovation Lab, a think tank by A ...